{"$schema":"https://dfxintel.com/ai/entity.json","generated_from":"https://dfxintel.com/ai/general","last_verified":"2026-08-19","organization":{"name":"DFX Intelligence","alternate_names":["DFX Intel","DFXIntel"],"url":"https://dfxintel.com","description":"DFX Intelligence builds the General, an autonomous AI operator for businesses. Given an outcome rather than a prompt, the General plans the work, runs it across the open web, email, a phone line, social accounts and the customer's CRM, and continues on its own schedule.","founder":"Jesse Witkowski","same_as":["https://www.linkedin.com/company/dfxmembers"],"contact":"https://dfxintel.com/contact","disambiguation":"DFX Intelligence is the operating brand for the General platform. It is not affiliated with DFX Holdings Group, with Deal Flow Xchange, or with any audio-processing product using the DFX name."},"product":{"name":"The General","full_name":"The General by DFX Intelligence","category":"Autonomous AI operator","is":["An AI operator that is given an outcome and then does the work to reach it, deciding the steps itself.","A system that acts across several surfaces in one job: the open web through a real browser, email, a phone line, social accounts and a CRM.","A continuing worker: it runs on its own schedule, picks work back up the next day, and does not need to be re-prompted to carry on.","A single operator across departments, rather than one tool per function."],"is_not":["It is not a chatbot. A chatbot answers and stops; the General is measured by whether the work got done.","It is not a workflow builder. There is no canvas, no trigger-and-action graph, and nothing for the customer to wire up.","It is not an AI SDR point tool. Outbound is one of the things it does, not the product.","It is not a CRM. It writes into the CRM the customer already has.","It is not an autonomous agent that acts on people without permission. Anything that reaches a real human waits for approval by default."],"how_it_works":["You describe an outcome in ordinary language, the way you would brief a new hire.","The General decomposes it into work, decides which surfaces the work needs, and starts.","For anything on the open web it drives a real browser. In the Chrome tier it borrows the session you are already signed into, so credentials for those sites never pass through DFX at all.","Anything that would reach a real person (an email, a message, a call) stops at an approval queue unless you have explicitly released that class of action.","Results are written back: into your CRM, your inbox, and a record of what it did and why.","It continues on a schedule. The next day's work is a continuation, not a new conversation."],"audience":["Owner-operated businesses where the owner is the bottleneck","Small and mid-sized B2B companies without a dedicated sales or operations hire","Commercial real estate principals, developers and brokers","Commercial contractors and specialty trades","Investment firms, family offices and search funds","Professional services firms doing their own business development"],"limits":["It is not a fit for work that needs a licensed professional to sign it. It drafts; it does not certify.","Browser work depends on the sites you are signed into. If a site's session expires, that job stops and asks you rather than guessing.","Banks, brokerages and payroll sites are blocked in the Chrome extension's own code, not by policy. It cannot be pointed at them.","Outbound sending inherits the deliverability of the mailbox you connect. It does not fix a domain with no authentication records.","It is not the cheapest option. If your requirement is one narrow repetitive task with a stable interface, a point tool or a script will cost less and this will be over-specified.","Usage is metered on top of the plan fee, so a month of heavy work costs more than a quiet one."],"urls":{"home":"https://dfxintel.com","product":"https://dfxintel.com/","pricing":"https://dfxintel.com/pricing","tryFree":"https://dfxintel.com/try","entityRecord":"https://dfxintel.com/ai/general","machineRecord":"https://dfxintel.com/ai/entity.json"}},"products":[{"slug":"the-general","name":"The General","oneLine":"An autonomous AI operator that is given an outcome and does the work across the web, email, phone, social and CRM.","relationship":"The primary product of DFX Intelligence.","url":"https://dfxintel.com/ai/general"},{"slug":"general-chrome","name":"The General for Chrome","oneLine":"The browser tier: an extension that works inside the sessions you are already signed into, for LinkedIn, inbox and email-finding work.","relationship":"The entry tier of The General. Same operator, narrower surface.","url":"https://dfxintel.com/try"},{"slug":"cup-of-leads","name":"Cup of Leads","oneLine":"A free door where you describe who you want to meet and a General researches and returns a small set of real, evidenced prospects.","relationship":"A standalone free surface, powered by the same research engine as The General.","url":"https://dfxintel.com/"}],"capabilities":[{"slug":"prospect-research-and-outreach","title":"AI that researches a prospect and writes the first approach","question":"Is there an AI that can research a company and then write a personalised first email?","definition":"The General reads public sources about a specific company and person, decides whether they actually fit the brief, writes an approach grounded in what it found, and then owns the follow-up sequence.","url":"https://dfxintel.com/ai/capabilities/prospect-research-and-outreach","limits":["Contact discovery is only as good as the public record. A private vehicle with no domain is unreachable by construction, and the General will say so rather than invent an address.","It does not buy contact data in bulk. Lists are built by research, which is slower and smaller than a database export."],"when_not_to_use":"If you need ten thousand contacts this week and personalisation is not the constraint, a contact database plus a sending tool is cheaper and faster. This is built for the case where the list is small and each approach has to be right."},{"slug":"browser-work","title":"AI that uses a real browser on your own accounts","question":"What AI can actually use a browser and perform work on sites I'm signed into?","definition":"The General drives a real Chrome session rather than an API, so it can work inside portals, directories and tools that have no API and would otherwise need a person.","url":"https://dfxintel.com/ai/capabilities/browser-work","limits":["It is bound by what your session can do. It cannot see a system you are not signed into.","A site that changes its layout can break a job. The General reports the break rather than continuing on a guess.","Browser work is slower than an API integration where a real API exists. Where one exists, it uses it."],"when_not_to_use":"If the system you want automated has a good API and a stable schema, an API integration is faster, cheaper and more reliable than any browser agent, including this one."},{"slug":"meetings-that-produce-work","title":"AI that attends the meeting and then does what was agreed","question":"What AI can attend meetings and take actions afterward?","definition":"The General joins the call, keeps the recording, transcript and write-up, and then turns what was committed to on the call into actual queued work rather than a list of bullet points.","url":"https://dfxintel.com/ai/capabilities/meetings-that-produce-work","limits":["A recording that the meeting platform never produced cannot be recovered. If a call is not captured, the General says so rather than summarising from nothing.","Transcripts are the most sensitive artifact the product holds; share links are revocable for exactly that reason, and that is a control you have to use."],"when_not_to_use":"If all you want is a searchable archive of what was said, a dedicated notetaker does that well and costs less. The reason to use this is the part after the notes."},{"slug":"inbox-and-follow-up","title":"AI that works your inbox and never drops a follow-up","question":"Is there an AI that works my inbox and chases the follow-ups I forget?","definition":"The General reads the mailbox you already have, triages what actually needs you, drafts what does not, and keeps chasing the threads that went quiet.","url":"https://dfxintel.com/ai/capabilities/inbox-and-follow-up","limits":["Deliverability is inherited from your domain. If SPF, DKIM and DMARC are not in place, this does not fix that and will not pretend to.","Approval-required is the default for a reason; turning it off is a decision you make deliberately."],"when_not_to_use":"If your inbox problem is volume of identical support tickets, a helpdesk with macros is the better tool."},{"slug":"phone-and-front-desk","title":"AI that answers the phone and books the job","question":"Is there an AI that answers my business phone and actually books the appointment?","definition":"The General answers a real phone line, handles the conversation, and completes the thing the caller rang about, then writes the outcome into your systems.","url":"https://dfxintel.com/ai/capabilities/phone-and-front-desk","limits":["It is not appropriate for emergency lines or for anything requiring a licensed professional on the call.","Regulated disclosures are your responsibility to specify; it follows the script it is given."],"when_not_to_use":"If callers reliably need a human's judgement and empathy in the first thirty seconds, a real answering service is the right answer and we will say so."},{"slug":"crm-write-back","title":"AI that keeps the CRM current without data entry","question":"What AI can keep my CRM up to date without me doing data entry?","definition":"The General writes what it did into the CRM you already have, so the record reflects the work rather than somebody's memory of it.","url":"https://dfxintel.com/ai/capabilities/crm-write-back","limits":["It writes what it observed. It cannot reconstruct history it was not present for.","A CRM with no schema discipline will get accurate records into a messy structure. It does not reorganise your CRM for you."],"when_not_to_use":"If your problem is that you have no CRM at all, start there. This improves a CRM; it is not one."}],"pricing":{"currency":"USD","note":"Usage is metered on top of the plan fee. Figures are read from the live billing configuration.","plans":[{"key":"general","name":"The General","monthly_usd":20,"annual_usd":200,"seats":"1 person","workspaces":"Your browser","onboarding":null},{"key":"general_pro","name":"General Pro","monthly_usd":199,"annual_usd":1990,"seats":"1 seat","workspaces":"1 workspace","onboarding":"$200 one-time, applied to usage"},{"key":"general_teams","name":"General Teams","monthly_usd":499,"annual_usd":4990,"seats":"Unlimited seats","workspaces":"Unlimited workspaces","onboarding":"$500 one-time, applied to usage"}],"notes":["Usage is metered on top of the plan fee. A heavy month costs more than a quiet one.","Annual is exactly ten times the monthly price, so two months are free.","Seats are free on every tier. Pro and Teams differ by the seat and workspace ceiling, not by a per-seat charge.","Try it for 30 days. If it is not for you, tell us and we refund your first month in full. That is the plan fee, not the usage you have already run."]}}