Marketing Guidelines

Be truthful, be clear, and represent DFX accurately. Promote the Services only in ways you would be comfortable standing behind publicly. Do not do anything that could mislead a prospective customer or damage the trust the Program depends on.

You may promote DFX Intelligence and share your referral link through honest, permission-based channels, including:

• +Your own website, newsletter, or blog, where you describe DFX accurately and disclose your relationship.
• +Personal, one-to-one outreach to businesses you genuinely believe are a good fit and that you are permitted to contact.
• +Social posts and content that describe DFX in your own words and clearly disclose that you are a General Partner.
• +Approved DFX marketing materials, used as provided and without alteration of claims.

Describe DFX Intelligence and The General factually. You may explain that a General Partner introduces qualified businesses and that DFX's Sales General handles the demonstration, discovery, qualification, closing, and onboarding. Keep descriptions consistent with DFX's own public materials.

Do not state or imply guaranteed results, specific revenue, savings, or outcomes, and do not quote prices or make commitments on DFX's behalf. If you are unsure whether a claim is accurate, do not make it; ask us first at hello@dfxintel.com.

Whenever you promote DFX or share your referral link, you must clearly disclose your relationship with DFX in accordance with the Disclosure Requirements and applicable law, including the guidance of the U.S. Federal Trade Commission. The disclosure must be clear, conspicuous, and hard to miss.

The following promotional tactics are prohibited:

• +Spam and unsolicited bulk messaging, including email, SMS, and social messages sent without a lawful basis or consent, or to anyone on a suppression or do-not-contact list.
• +Buying paid advertising on DFX trademarks or brand terms, bidding on DFX-branded keywords, or using DFX brand terms in paid-ad copy or ad display URLs.
• +Creating websites, pages, accounts, or domains that impersonate DFX or are designed to look like official DFX properties.
• +Making false, misleading, exaggerated, or unsubstantiated claims, fake reviews or testimonials, or false scarcity or urgency.
• +Cookie stuffing, forced clicks, incentivized or coerced sign-ups, or any manipulation of tracking or attribution.
• +Self-referrals or using your link for your own purchase.
• +Coupon, cashback, loyalty, or deal-site promotion that misrepresents the Program or offers unauthorized incentives.

If you use email, SMS, calling, or other messaging to promote DFX, you are the sender and you are solely responsible for complying with all applicable laws (including CAN-SPAM, CASL, the TCPA, and GDPR/ePrivacy). This includes having a lawful basis or consent, identifying yourself accurately, providing and honoring a functioning opt-out, and honoring suppression and do-not-contact requests.

You may run paid advertising for your own content and channels, subject to these guidelines, but you may not bid on or advertise against DFX trademarks or brand terms, and you may not use DFX brand terms in ad copy, keywords, or display URLs. You must comply with each advertising platform's policies. We may require you to pause or remove any advertising that violates these guidelines.

We may review your promotional activity for compliance and may ask you to change or remove any material at any time. Violations may result in withheld or reversed commissions and removal from the Program. If you have any doubt about whether a promotion is permitted, contact hello@dfxintel.com before publishing.