Stop doing the work
a General can do.
Hand it the job. Watch it get done.
The General is an operator for your business, not another tool for your list. It answers your phone, works your inbox, chases every follow-up, writes the proposal, and puts it all where your business already keeps it. You hand it the outcome and it comes back with the thing finished.
It does the job. Runs missions on its own, answers your phone, works while you sleep. Seats are free.
30-day money back on your first month
Get your GeneralWorking on your business today. Or have a General show you first.
It works beside you, in the tabs you already have open, on the accounts you are already signed into.
Your first 10 people are on us. No card, about a minute.
Not sure which? Give it your website and it will tell you, in about a minute, exactly what it would take off your plate. Run the free fit test. No signup, no card, nothing to install.
A commercial cleaning company, a construction company, a real estate network, and a real estate advisory each run their day on a General.
“You need to see what the General can accomplish in a matter of minutes. INCREDIBLE!!!”
“This is the best AI product I have seen”
“It's a home run!”
Every quote on this page is from a General Pro or Teams client, in their words, first name and business only.
Hand over the whole job. Get your week back.
This is the whole operation. You stop handing it tasks and start handing it outcomes, and it works your inbox, your phone, your calendar, and your CRM to get there. It runs through the night, it never forgets, it does not need managing, and it brings you decisions instead of homework.
There is nothing to migrate and nothing for your team to learn. You tell it about your business once, in your own words, and we set the rest up with you.
“I called the General from a walk and asked it for help with some new marketing videos to post”
Call your General the way you would call your office, from the truck or halfway round the block. It knows your customers, your calendar, and your inbox, and it gets things done while you are still talking.
“It calls me during the day to ask my approval for sending proposals and emails, it's awesome!”
When a real decision is waiting it rings you, instead of parking it in a dashboard you would have to remember to open. You approve it in a sentence and it carries on.
What it does while you are running the business.
Hand it the outcome, not the steps
Give it something big and vague, the way you would to a good employee. It works out the steps, does them across every tool you use, and comes back with it finished and a note on what it decided along the way.
It keeps going after you stop
Set a job once and it runs on its own schedule from then on. Watching for new permits, sourcing leads, tracking a competitor. No per-run fee and nothing to remember.
Your business gets a phone line that thinks
It answers as your business, already knowing your customers, your calendar, and your open jobs. It books the work, takes the message, and rings you only when something genuinely needs you.
The weekend work, done by Tuesday
Proposals, reports, research, decks. Drafted on your brand and ready to send, so the thing you have been putting off for three weeks is a review instead of a blank page.
It writes to where your business already lives
Your CRM, your data room, your calendar. Nothing to re-key afterwards and no second system quietly drifting out of date.
A department for every part of the shop
Sales, marketing, ops, finance. Each one a specialist your team hands work to in plain words, all of them sharing one memory of how your business actually runs.
One operator, one workspace, the entire platform. For the owner who is the bottleneck and knows it.
Your whole company, unlimited people, unlimited workspaces. Everyone you employ gets an operator, and you are not charged per head for it.
Try it for 30 days. If it is not for you, tell us and we refund your first month in full. That is the plan fee, not the usage you have already run. Usage is work we have already run for you and paid for, so it stays where it is. Everything else about the first month is on us to earn.
For context: a part-time office hire costs several times this, takes months to find, has to be managed, and goes home at five. Your General starts the day you say go.
Both plans start today, and you pick between them on the next screen. Would rather be shown it first? A General runs the demonstration, thirty minutes and no obligation, or drive it yourself right now.
See what it would do for your business, before you talk to anyone.
Give it your website. It reads your business the way a new operator would, then comes back with the jobs it would take on first, which of them run inside your own browser and which need the platform, what your first week looks like, and what to watch. You can keep the analysis, send it to whoever signs off, or do nothing at all with it.
A person here reads every one of these, so if the analysis gets something wrong about your business, someone will notice and say so.
- What you actually do, read back to youIn its words, from your own site, so you can tell straight away whether it understood you.
- The jobs it would take on firstTagged with whether that one runs in your browser or needs Pro, so nothing on the list is a surprise later.
- Your first week, laid outWhat it would do on day one, and what would be different by Friday.
- What to watchWhere this would go wrong for a business like yours. It is not a sales sheet.
We work with the networks, not around them.
The General did not arrive out of nowhere. It is already inside membership bodies, event networks, and industry platforms, and in every one of them the same thing happens: people stop doing the manual work of finding, reaching, and following up, and start handing it over. Their members reach us through them, and get looked after accordingly.
Institutional finance and real estate forums, where the whole point is who you get in front of.
Their team uses The General to work out which delegates and sponsors should meet, before anyone walks into the room.
The construction industry's networking community, run as live events across the country.
Used to match sponsors to the members they actually want to meet, and to do the reaching out that follows.
A network of tech leaders and founders spanning dozens of regional groups worldwide.
Members use The General to work their own network properly instead of letting it sit in a spreadsheet.
The platform trade contractors run their day on, from the first quote to the finished job.
Their contractors put the outreach and the paperwork side of the business onto a General.
And a growing list besides. Associations, event networks, franchise groups, and industry platforms whose members get The General on terms we agree with the network rather than one member at a time. If you run a room full of people who are all doing the same manual work, there is a version of this for you.
You are not buying software. You are getting the hours back.
Everything on the left is work you do by hand today. Everything on the right happens without you, starting the first time you ask.
- Building the list by handYou describe who you want. It finds them, checks they are real, and lines them up ready to go.
- Hunting for someone's emailGive it a name and a company. It comes back with the verified address, not a guess at the pattern.
- Writing the same note twenty-five timesIt reads each person first and writes something different for each one, in your voice.
- Remembering who never repliedIt keeps the whole list in its head and follows up on its own, spaced like a person would.
- Sunday night in the inboxIt has already read everything, told you the two things that matter, and drafted both replies.
- Being the only one who can do itEverything it learns about your business stays, so the work no longer lives in your head alone.
None of this needs setting up. There is no data to import, no workflow to build, and nothing for anyone to be trained on. You ask for what you want in the words you would use with a person, and it goes and does it.
A real pair of hands, inside the tabs you already have open.
Not everybody wants to start with the whole platform, and nobody should have to. The browser version is the same General working beside you rather than in place of you: it is not another dashboard to check, it works in the Chrome you already have, and it tells you what it is doing as it goes, so you can stop it at any point or just walk away.
It sources and connects on LinkedIn
Finds the right people, writes a note worth reading for each one, and sends at a human pace on your own account.
It finds anyone’s verified email
Give it a name and a company. It comes back with the confirmed address, not a guess at the company’s email pattern.
It works your inbox
Reads what came in, tells you what actually matters, and drafts the replies in your voice for you to approve.
You talk to it while it works
A real spoken conversation in the side panel. Ask for something and watch it happen in the tab beside you.
You watch every step
It runs in a tab you can see, narrates each action as it takes it, and stops the moment you tap pause.
It never holds your password
It borrows the session you are already signed into, and it will not act on a bank, brokerage, or payroll site at all.
It works in your browser, so Chrome asks for real access. Here is exactly what that means.
To act on a page the way you would, the extension needs Chrome’s automation access. That is what lets it click, type, and read the page in front of it. Chrome shows you a warning when you install it, and you should read that warning rather than clicking through it.
It never sees or stores a password. It uses the session you are already signed into, which is why there is nothing to connect and no credentials to hand over.
It will not touch a bank, brokerage, or payroll site. Those are blocked in the extension’s own code, not by a policy we promise to follow, and no setting you choose turns it off.
You choose where it may work, it narrates every step as it goes, and one tap stops it. Anything that reaches a real person waits for you by default.
Read the full privacy policy or the terms.
Two ways to start, and both of them start today.
There is no data import, no workflow to build, and nothing for anyone to be trained on, whichever one you pick. The browser version is running in about ninety seconds. The platform takes one conversation, and it is working on your business the same day. If you get stuck at any point, a real person answers.
- 1
Pick your plan
Your General is provisioned within the hour on a workspace that is yours alone, with a hard usage cap on it so there is never a surprise bill.
- 2
Tell it about your business
A working session, not a project. You talk it through your business the way you would brief a new hire, and we connect the inbox, calendar, and CRM you already use while you do.
- 3
Hand it the first outcome
Not a task, the outcome. It works out the steps, does them, and comes back with it finished. From then on it keeps going on its own schedule and rings you when something genuinely needs you.
- 1
Add it to Chrome
One click from the Chrome Web Store. It opens its own welcome tab when it lands.
- 2
Sign in with Google
One click, and that is the whole setup. Nothing to copy, no keys, no configuration, no card.
- 3
Give it a real job
Type it in plain words in the side panel. Your first 10 people are on us, so the first one is free.
One General, sized to where you are.
Pro and Teams are the whole operation, and the difference between them is how many people and workspaces you get, never a charge per head. The browser tier is the cheapest way to have one working today. Nothing is lost when you move up, and seats are free on all three.
The General
Your General, working right in your own browser.
Includes $20 of usage every month, extra as you go
- Works in your own signed-in browser, on your own accounts
- LinkedIn outreach: source, connect, and message at a human pace
- Inbox co-pilot: read, triage, draft, and reply in Gmail or Outlook
- Find anyone’s verified email and reach them, personalized
- Talk to it by voice while you work
- $20 of usage included every month, extra billed as you go
General Pro
The full General platform, for one operator.
$200 onboarding, applied straight to your usage
First month refunded if it is not for you, 30 days.
- Everything in The General, plus the full platform
- Runs multi-step missions and objectives on its own
- Autopilots and standing orders on a schedule
- Builds research, documents, and deliverables for you
- Sends email from your own inbox, answers your phone
- Writes to your CRM and works your data room
- $200 onboarding, applied straight to your usage
General Teams
The full platform for your whole company.
$500 onboarding, applied straight to your usage
First month refunded if it is not for you, 30 days.
- Everything in General Pro
- Unlimited teammates, free, invite the whole company
- Unlimited workspaces, run every business or team as its own General
- Shared company knowledge and brand across the team
- Team roles: owner, admin, operator, viewer
- $500 onboarding, applied straight to your usage
Usage is billed as you go and every plan checks with you before anything reaches a person. Cancel anytime.
Questions
- What is the difference between General Pro and the free browser version?
- The browser version works inside the tabs you already have open, on the accounts you are already signed into: LinkedIn, your inbox, finding emails. It is a very good pair of hands and it works alongside you. General Pro and General Teams are the whole operation. They run entire missions on their own, answer your phone, keep autopilots going through the night, build your deliverables, and write to your CRM. It does the job instead of helping you do it.
- Can I see the full platform before I buy it?
- Yes, and the demonstration is run by a General. Book a time and the Sales General studies your business first, then walks you through exactly how one would work for you, answers everything, and prices it. Thirty minutes, no obligation, and you are talking to the product rather than a slide about it. If you would rather not talk to anyone yet, run the free fit test and it will tell you what it would do for your business in about a minute.
- What is the 30-day money-back guarantee, exactly?
- It covers your first month on General Pro or General Teams. If you decide inside 30 days that it is not for you, say so and we refund that month's plan fee in full, no argument and no exit interview. What it does not cover is usage, because usage is work the General has already gone and done for you and that we have already paid for, and the same goes for the onboarding fee, which becomes usage credit the moment you start. Cancelling stops the next month either way.
- How quickly can Pro or Teams be running on my business?
- There is nothing to migrate and nothing for your team to learn. Onboarding is a working session rather than a project: you talk it through your business the way you would brief a new hire, we connect the tools you already use, and it starts from there. The onboarding fee is credited straight to your usage, so it is not a setup charge, it is the first month of work paid up front.
- What does Pro and Teams cost, and what is the catch on seats?
- $199 a month for one operator and one workspace, $499 a month for your whole company with unlimited people and unlimited workspaces. Seats are free on both: Pro and Teams differ by how many seats and workspaces you can have, never by a charge per person. Usage is billed as you go on top, and every plan checks with you before anything reaches a real person.
- Is the browser version really free to start?
- Yes, and there is no card. Your first 10 people are on us, which is enough to run one real job start to finish: open the profiles, read them, find the verified emails, and reach out. When it runs out nothing happens automatically. It stops and asks. After that it is $20 a month, which includes $20 of work and 20 minutes of talking to it, and you cancel in one click from the panel.
- Do I need to know anything about AI?
- Not a thing. If you can explain a job to a new hire, you can use this. You type what you want in plain words, or you talk to it. There are no prompts to learn.
- Will it message people without asking me?
- Only the way you tell it to. Anything that reaches a real person waits for your yes by default. Choose drafts only, approve each one, or let it run once you trust it, and change your mind any time. One tap stops everything.
- Can it get into my bank?
- No. Banks, brokerages, and payroll sites are blocked in the extension's own code, so this is not a policy we are promising to follow, it is a door that does not open. No setting turns it off. It also never sees or stores a password, because it works from the session you are already signed into.
- Is my business’s information safe?
- Yours alone. In the browser it borrows the session you are already in and your logins never pass through us. On the platform every customer is fully separated and encrypted, and your General only ever knows your business.
The fastest way to find out is to give it something to do.
Hand it the job you have been putting off and see what comes back. Free in your Chrome in about a minute, or thirty minutes with a General that shows you the whole platform working on your business.
Your first 10 people are on us on the free tier, no card · Pro from $199/mo, seats free
Not ready for either? Run the free fit test, have a General show you the platform, or take the live tour. No signup.