HowGood

Venture-backed company · Stage unknownhowgood.com
Rounds on record
2
Latest round
Jan 13, 2021
Form D equity offering
Latest round size
$7.2M
As of · the latest observation of this company; each round carries its own date

4 additional investors

Every relationship, signal and contact on this record, with the source on each.

Includes 3 days of DFX Intelligence. Then $199/month unless canceled.

What matters now

  1. 4 investors
    named

    4 investors on record.

    The investors already on the cap table shape who leads the next round.

    Factfunding announcements, portfolio pages and Form DFor Investors, foundersInvestors →
Drawing the relationship network…

Facts

Year of incorporation
unknown
Revenue range (Form D)
unknown
Rounds on record
2
Disclosed raised
unknownsum of rounds with a disclosed amount only
Named investors
4

Financing history

2 rounds
  1. Jan 13, 2021
    Form D equity offering · $7.2M (form d sold)
    Firstmark Capital, LLC via Richard HeitzmannContour Venture Partners via Matthew Brad Gorin
    Fact Form D · “HowGood, Inc. Form D, first filed 2021-01-26”
  2. Feb 5, 2016
    Form D equity offering · $2.7M (form d sold)
    Firstmark Capital, LLC via Richard HeitzmannContour Venture Partners via Matthew Brad Gorin
    Fact Form D · “HowGood, Inc. Form D, first filed 2016-02-18”

Investors on record

7 edges

Ownership and outcomes

none on record
Outcome stated by investors

Listed on 3 firm portfolio pages; none states an outcome (acquired, public, exited or active). DFX does not assume the company is active.

Evidence: 3 listingseach firm's own card, as read
No later owner or exit on record: no private equity sponsor position and no acquisition, listing or IPO report names this company.

Credit relationships

none on record
No lender position matched to this company.

People

0 officers, 0 directors
No officer or director on record.

Timeline

0 events
No dated event on record.

Evidence

13 observations
Every observation on this company
  • Description: Sep 25, 2026 Fact
  • Listed on portfolio page: Great Oaks Management Company LLC Oct 1, 2026 Fact Firm website
  • Listed on portfolio page: Great Oaks Management Company LLC Oct 1, 2026 Fact Firm website
  • Listed on portfolio page: Working Capital Sep 16, 2026 Fact Firm website
  • Listed on portfolio page: Great Oaks Management Company LLC Sep 16, 2026 Fact Firm website
  • Listed on portfolio page: Great Oaks Management Company LLC Sep 16, 2026 Fact Firm website
  • Listed on portfolio page: Sep 16, 2026 Fact
  • Listed on portfolio page: Working Capital Sep 15, 2026 Fact Firm website
  • Listed on portfolio page: Great Oaks Management Company LLC Sep 15, 2026 Fact Firm website
  • Listed on portfolio page: Great Oaks Management Company LLC Sep 15, 2026 Fact Firm website
  • Listed on portfolio page: Sep 12, 2026 Fact
  • Website status: ok Sep 25, 2026 Fact
  • Site title: Sep 25, 2026 Fact

Relationships across DFX

8 capital paths
Capital chain

HowGood sits on 8 traced paths of capital across the graphs.

Allocator to VC fund to manager to company

DFX traced 8 paths of capital through this record

Every record on each path, what it committed or lent, and as of when.

Includes 3 days of DFX Intelligence. Then $199/month unless canceled.

Derived from allocator disclosures, BDC schedules and SEC filings; confidence is the weakest hop.

Checking your plan…

Record history

2 identity changes, 1 dated event on the change ledger, latest event first
  • Event retracted
    2026-09-30
  • Portfolio entry removed
    2026-09-30source on record
  • Renamed
    2026-09-13

The ledger records every merge, rename and reclassification this record went through and the dated filings observed on it, so the identity on this page can be traced to the records it was built from. The ledger's own sentences name other records, so they show with the names.