SJW Investments, LLC

Institutional venture firmSEC venture capital fund adviserserenaventures.com

Serena Ventures empowers founders through a strong network and champion mindset. Explore our portfolio, team, and latest news in venture capital.

In the firm's own words, from its website.

Reported fund assets
$80.0M
sum of its funds' Form ADV filings, last 30 months
New companies, 12 mo
None
Investment team
4
Contact decision makers
More
Ask DFX about thisView relationshipsFind contactsInvestments (43)Team (9)Funds
As of · the latest observation of this organization; filed figures are as of its latest Form ADV

5 additional team members, 37 additional co-investors and affiliates, 40 additional investments, funds and LPs, 10 events, 1 verified contact (1 firm phone)

Every relationship, signal and contact on this record, with the source on each.

Includes 3 days of DFX Intelligence. Then $199/month unless canceled.

What matters now

  1. 2 departures
    people, 12 months

    A team member departed (seen on or before 1 Oct 2026, the day it happened is not on record). 2 departures on record in 12 months.

    A partner leaving or arriving changes who decides, and who a founder or LP should call.

    InferenceVenture organization websites (about, team, portfolio, thesis, news pages)Team →
  2. 2 companies
    portfolio raising

    2 portfolio companies have new financing on record in 6 months without this firm named on the round; the latest on 22 Sep 2026 ($22M round).

    A portfolio company raising again is a follow-on decision for the firm and a co-investment opening for others.

    FactPress release wires (PR Newswire, GlobeNewswire)For Co-investors, LPs, lendersInvestments →
  3. 2 deals
    with OWL Ventures

    Invests most often alongside OWL Ventures (2 shared deals) and Mac Venture Capital (2 shared deals).

    pair last observed on record 1 Oct 2026, not a deal date · The firms it syndicates with are the likeliest to see the same deals and to fill out its rounds.

    Measuredshared rounds and portfolio companies on recordCo-investors →

People to know

View all people
  • Serena Jameka Williams
    Founding Partner And Sole Member
    Why: Founder of the firm
    No route on file yet
  • Sharla Grass
    Partner
    Why: Partner: part of the investment decision
    No route on file yet

Relationship network

93 connected entities

From financing rounds and every investor named in them, Form ADV and Form D filings, the firm's funds and team, and disclosed LP commitments in the venture capital graph. A round's amount is the size of the round, not money that moved between two investors.

Some relationships on this record are counted rather than named here. They open with the full profile.

Click any name or line for the rounds and sources behind it. Line weight is rounds together; dashed lines are inferred.

Reading the network
  • Sponsor
  • Company
  • Fund or vehicle
  • Person

Co-investors are read from the rounds: three or more shared rounds is a strong observed relationship, two a repeat co-investor, one a single round. Funds and people are structural. Nothing is scored that a reader cannot check.

Darker lines were active in the last 24 months or are current; lighter lines are older or undated.

How am I connected?

Name your firm, a company or a person, and DFX finds the published routes to SJW Investments, LLC: a shared portfolio company or board, a prior employer, a co-investor, a shared LP or service provider. Every step is a filed or published record with its source; none is a guess about who knows whom.

See how you connect to SJW Investments, LLC

Includes 3 days of DFX Intelligence. Then $199/month unless canceled.

Investing

43 companies on record, 0 new in 12 months
Investments on record
43 companies, 0 partner-attributed
CompanyRoundRolePartnerRound sizeThis investorDateSource
Big Head Clubportfolio listingunknownunknownunknownunknownOct 1, 2026Fact Firm website
BitskiAcquiredportfolio listingunknownunknownunknownunknownOct 1, 2026Fact Firm website
Boss Beautiesportfolio listingunknownunknownunknownunknownOct 1, 2026Fact Firm website
Stated thesis versus observed behaviour
43 observed deals
Stated (the firm’s website)
Sectors
not stated or not yet read
Stages
early
Geography
global
Check size
not stated; DFX does not estimate checks from round sizes
Self-described
venture capital
Observed (from deals on record)
Stage at participation: no observed deals yet
Stage at first entry: no observed deals yet
Sectors
unknown 95%Other 5%
lead rate no observed dealsfollow-on rate no observed dealsnew companies, 12 months 0

Team

9 current, 3 departed
Decision makers
who to call first, and why; then everyone else by function
  • Serena Jameka Williams · Founding Partner And Sole Member
    Why this person: Founder of the firm; Named with investment responsibility
  • Sharla Grass · Partner
    Why this person: Partner: part of the investment decision; Named with investment responsibility
Who else at this firm · 1 person, grouped by function
Board, advisers and operating partners (1)

Ranked by the role the firm or its filing states, a route on file and deals led. Every reason is read from the record, never inferred. Routes are published by the person or the firm (their bio, the team page or a filing) and are revealed on a plan; data bought from a provider is never shown, and a route printed at a firm the person has since left is held back.

Investment team
9 current, 3 departed
3 departed (kept with end dates)
Contacts
1 firm phone

1 firm phone on record, each with its source. Values open with the complete profile.

Funds and LPs

2 vehicles, 0 LPs disclosed
Funds and vehicles
2 reported
VehicleTypeVintageLifecycleReported GAVOwnersForm D soldLatest Form D
Serena Ventures Fund I, LPFundunknownUnknown$79.8M
Mar 30, 2026
106$0Mar 29, 2021
Serena Ventures Spv, LP - Series KaratSPV or co-invest vehicleunknownUnknown$150,024
Mar 30, 2026
3unknownunknown
Limited partners
0 LPs, 0 disclosed commitments
No LP commitment on record. An LP edge needs a public disclosure with a quote: a pension report (see Limited partners for the plans read), a fund announcement naming the LP, or a Form ADV owner. The fund page carries the LP’s reported performance.
Known LPs and allocators
2 relationships across the firm's funds, from public pensions and the allocator graph
AllocatorTypeFundAmountDateSource
Anne Wojcicki FoundationFOUNDATIONSerena Ventures Fund I, LP$472,995
fair value on the foundation's return
reported as of Dec 31, 2024Fact IRS Form 990 / 990-PF e-file returns
Mitchell Kapor FoundationFOUNDATIONSerena Ventures Fund I, LP$236,497
fair value on the foundation's return
reported as of Dec 31, 2024Fact IRS Form 990 / 990-PF e-file returns

Relationships across DFX

42 co-investors · on 1 other DFX graph
Co-investors
42 counted from shared deals, for the whole firm
Across DFX and the capital chainon 1 other DFX graph · 2 capital paths Show
Across DFX
Across the graphs

SJW Investments, LLC is the same institution as 1 record in Allocators.

Allocators1

The joined record opens with the product, beside every other relationship on this page.

Checking your plan…

Capital chain

SJW Investments, LLC sits on 2 traced paths of capital across the graphs.

Allocator commitments to a manager

DFX traced 2 paths of capital through this record

Every record on each path, what it committed or lent, and as of when.

Includes 3 days of DFX Intelligence. Then $199/month unless canceled.

Derived from allocator disclosures, BDC schedules and SEC filings; confidence is the weakest hop.

Checking your plan…

Evidence and history

15 dated events, 65 observations from 4 sources
Timeline
15 dated events
  1. seen on or beforeOct 1, 2026
    Pachama: acquired by Relae, fka Carbon Direct on or before 2026-10-01 (no date published), per SJW Investments, LLC's portfolio page
    AcquiredExitsFactPachamaFirm website
  2. seen on or beforeOct 1, 2026
    Hapiko: acquired by Spin Master on or before 2026-10-01 (no date published), per SJW Investments, LLC's portfolio page
    AcquiredExitsFactHapikoFirm website
  3. seen on or beforeOct 1, 2026
    Momento: acquired by bt TickPick on or before 2026-10-01 (no date published), per SJW Investments, LLC's portfolio page
    AcquiredExitsFactMomentoFirm website
  4. seen on or beforeOct 1, 2026
    Shara Jubilado (Fractional CFO) no longer on the team page of SJW Investments, LLC
    Person leftPeopleInferenceShara JubiladoFirm website
  5. seen on or beforeSep 13, 2026
    Zitti: acquired by Block on or before 2026-09-13 (no date published), per SJW Investments, LLC's portfolio page
    AcquiredExitsFactZittiFirm website
Identity and regulatory footprint
Address, phone, Form ADV filing and ownersForm ADV filed Mar 30, 2026 · 2 private fundsShow
Headquarters
New York, NYadviserinfo.sec.gov
Office address
unknownadviserinfo.sec.gov
Business phone
unknownadviserinfo.sec.gov
Website
serenaventures.com
SEC adviser type
Exempt reporting adviseradviserinfo.sec.gov
SEC exemption claimed
Venture capital fund adviseradviserinfo.sec.govItem 2.B(1): advises solely venture capital funds
Latest Form ADV
Mar 30, 2026
Private funds reported
2 (2 venture capital funds)adviserinfo.sec.gov
Private fund gross assets, adviser total
$80.0Madviserinfo.sec.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder
Classification history
Every classification this record has carried2 on recordShow
  1. Sep 23, 2026
    Institutional venture firm (confirmed, 95%)
    Venture manager, reported GAV $80M across 2 vehicles
  2. Sep 12, 2026
    Institutional venture firm (confirmed, 95%)
    Venture manager, reported GAV $113M across 1 vehicle
Evidence
65 observations from 4 sources
Every observation behind this profile, with its source, date and class
FactValueEffectiveClassSource
Why admittedVC exemption, VC funds reportedMar 30, 2026FactForm ADV
SEC exemption claimedVenture capital fund adviserMar 30, 2026FactForm ADV
SEC exemption claimedVenture capital fund adviserDec 6, 2024FactForm ADV
SEC adviser typeExempt reporting adviserMar 30, 2026FactForm ADV
SEC adviser typeExempt reporting adviserMar 30, 2026FactForm ADV
SEC adviser typeExempt reporting adviserDec 6, 2024FactForm ADV
First Form ADV filing2022-09-15Mar 30, 2026FactForm ADV
First Form ADV filing2022-09-15Dec 6, 2024FactForm ADV
Adv history loadedadv-hist-1+panel:2026-09-29Sep 30, 2026FactForm ADV
Adv history loadedadv-hist-1+panel:2026-09-25Sep 26, 2026FactForm ADV
Adv history loadedadv-hist-1+panel:2026-09-23Sep 24, 2026FactForm ADV
Adv history loadedadv-hist-1+panel:2026-09-21Sep 23, 2026FactForm ADV
Adv history loadedadv-hist-1+panel:2026-09-22Sep 23, 2026FactForm ADV
Adv history loadedadv-hist-1Sep 12, 2026FactForm ADV
Latest Form ADV filing2026-03-30Mar 30, 2026FactForm ADV
Latest Form ADV filing2026-03-30Mar 30, 2026FactForm ADV
Latest Form ADV filing2024-12-06Dec 6, 2024FactForm ADV
SEC statusERA - ActiveMar 30, 2026FactForm ADV
SEC status effective2022-09-15Mar 30, 2026FactForm ADV
Venture share of reported funds1Mar 30, 2026FactForm ADV
Venture share of reported funds1Dec 6, 2024FactForm ADV
Business phoneMar 30, 2026FactForm ADV
Business phoneDec 6, 2024FactForm ADV
DescriptionOct 1, 2026FactFirm website
DescriptionSep 16, 2026Factno URL
DescriptionSep 13, 2026Factno URL
HeadquartersNew York, NYMar 30, 2026FactForm ADV
Office addressMar 30, 2026FactForm ADV
Self-described typeVenture capitalOct 1, 2026FactFirm website
Self-described typeVenture capitalSep 16, 2026Factno URL
Self-described typeVenture capitalSep 13, 2026Factno URL
Legal formLimited Liability CompanyMar 30, 2026FactForm ADV
Legal formLimited Liability CompanyDec 6, 2024FactForm ADV
Portfolio pageOct 1, 2026FactFirm website
Portfolio pageSep 16, 2026Factno URL
Portfolio pageSep 13, 2026Factno URL
Private funds reported2Mar 30, 2026FactForm ADV
Private funds reported2Mar 30, 2026FactForm ADV
Private funds reported1Dec 6, 2024FactForm ADV
Private fund gross assets (reported)$80.0MMar 30, 2026FactForm ADV
Private fund gross assets (reported)$80.0MMar 30, 2026FactForm ADV
Private fund gross assets (reported)$113MDec 6, 2024FactForm ADV
Schedule a diffsadiff-1Mar 30, 2026FactForm ADV
Stated geographyglobal
“geography words on the home page”
Oct 1, 2026FactFirm website
Stated geographyglobal
“geography words on the home page”
Sep 16, 2026Factno URL
Stated geographyglobal
“geography words on the home page”
Sep 13, 2026Factno URL
Stated stagesearly
“stage words on the home page”
Oct 1, 2026FactFirm website
Stated stagesearly
“stage words on the home page”
Sep 16, 2026Factno URL
Stated stagesearly
“stage words on the home page”
Sep 13, 2026Factno URL
Team pageOct 1, 2026FactFirm website
Team pageSep 16, 2026Factno URL
Team pageSep 13, 2026Factno URL
Venture funds reported2Mar 30, 2026FactForm ADV
Venture funds reported2Mar 30, 2026FactForm ADV
Venture funds reported1Dec 6, 2024FactForm ADV
WebsiteDec 6, 2024FactForm ADV
Website resolved domainstarfireventures.comOct 1, 2026FactFirm website
Site titleOct 1, 2026FactFirm website
Site titleSep 16, 2026Factno URL
Site titleSep 13, 2026Factno URL
How this is scored
Scores, classification basis and filing advisersInstitutional venture firm, confirmedShow
Importance
36
elevated
Active deployment
0
low
Emerging
0
low
Freshness
100
high
Institutional venture firmSEC exempt reporting adviser

Venture manager, reported GAV $80M across 2 vehicles

The inputs behind each score
importance
gav: 0.27 · funds: 0.17 · people: 0.16 · investments: 0.61 · co investors: 0.66
active deployment
investments 12m: 0 · fund raising 18m: 0 · people joined 12m: 0 · vintage within 3y: 0 · latest investment at: not scored
emerging manager
fund count: 2 · reported gav: $80.0M · first adv filing: 2022-09-15 · years since first filing: 4

Fits, record history and connections

scored matches for this investor, every identity change, every edge

Record history

1 dated event on the change ledger, latest event first
  • Adviser's first ADV filing
    2022-09-15source on record

The ledger records every merge, rename and reclassification this record went through and the dated filings observed on it, so the identity on this page can be traced to the records it was built from. The ledger's own sentences name other records, so they show with the names.

Not yet on record: latest vintage.