Conversion Capital, LLC

Institutional venture firmSEC venture capital fund adviser· Fulton, Marylandconversioncapital.com

Conversion Capital is a venture firm investing in transformative businesses at the center of the global economy.

In the firm's own words, from its website.

Reported fund assets
$270M
sum of its funds' Form ADV filings, last 30 months
New companies, 12 mo
None
Investment team
3
Latest vintage
2022
As of · the latest observation of this organization; filed figures are as of its latest Form ADV

3 additional team members, 4 additional co-investors and affiliates, 5 additional investments, funds and LPs, 4 verified contacts (2 general firm email, 1 published business email, 1 firm phone)

Every relationship, signal and contact on this record, with the source on each.

Includes 3 days of DFX Intelligence. Then $199/month unless canceled.

What matters now

  1. 1 company
    portfolio raising

    One portfolio company has new financing on record in 6 months without this firm named on the round; the latest on 11 Jun 2026 ($35M round).

    A portfolio company raising again is a follow-on decision for the firm and a co-investment opening for others.

    FactPress release wires (PR Newswire, GlobeNewswire)For Co-investors, LPs, lendersInvestments →

People to know

View all people
  • VP of Finance
    Why: VP of Finance at the firm
    No route on file yet
  • Recruiting Advisor
    Why: Recruiting Advisor at the firm
    No route on file yet
  • Operating Advisor
    Why: Operating Advisor at the firm
    No route on file yet

Relationship network

24 connected entities1 observed roundrounds 2025

From financing rounds and every investor named in them, Form ADV and Form D filings, the firm's funds and team, and disclosed LP commitments in the venture capital graph. A round's amount is the size of the round, not money that moved between two investors.

Some relationships on this record are counted rather than named here. They open with the full profile.

Click any name or line for the rounds and sources behind it. Line weight is rounds together; dashed lines are inferred.

Reading the network
  • Sponsor
  • Company
  • Fund or vehicle
  • Person
›How strength and recency are read

Co-investors are read from the rounds: three or more shared rounds is a strong observed relationship, two a repeat co-investor, one a single round. Funds and people are structural. Nothing is scored that a reader cannot check.

Darker lines were active in the last 24 months or are current; lighter lines are older or undated.

How am I connected?

Name your firm, a company or a person, and DFX finds the published routes to Conversion Capital, LLC: a shared portfolio company or board, a prior employer, a co-investor, a shared LP or service provider. Every step is a filed or published record with its source; none is a guess about who knows whom.

See how you connect to Conversion Capital, LLC

Includes 3 days of DFX Intelligence. Then $199/month unless canceled.

Investing

6 companies on record, 0 new in 12 months

Investments on record

6 companies, 0 partner-attributed
CompanyRoundRolePartnerRound sizeThis investorDateSource
Lending Reimaginedportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Firm website
Machine Learning Features in Hours vs Monthsportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Firm website
The Future of Expense Managementportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Firm website

Stated thesis versus observed behaviour

6 observed deals
Stated (the firm’s website)
Sectors
ai, hardware, data infrastructure, media
Stages
early
Geography
global, new york, usa, washington, d.c
Check size
not stated; DFX does not estimate checks from round sizes
Self-described
venture capital
Observed (from deals on record)
Stage at participation
seed 100%
Stage at first entry
seed 100%
Sectors
unknown 100%
lead rate 0%follow-on rate 0%new companies, 12 months 0

Team

8 current, 0 departed

Decision makers

who to call first, and why; then everyone else by function

No one at this firm holds a partner, managing director or investment-lead title on record yet; the people named here are listed below by function.

Who else at this firm · 3 people, grouped by function
Investment team (1)
  • Max Humphrey · VP of Finance
    Why this person: VP of Finance at the firm
Board, advisers and operating partners (1)
  • Erin Collard · Operating Advisor
    Why this person: Operating Advisor at the firm
Also on record (1)
  • Andrew Unger · Recruiting Advisor
    Why this person: Recruiting Advisor at the firm

Ranked by the role the firm or its filing states, a route on file and deals led. Every reason is read from the record, never inferred. Routes are published by the person or the firm (their bio, the team page or a filing) and are revealed on a plan; data bought from a provider is never shown, and a route printed at a firm the person has since left is held back.

Investment team

8 current, 0 departed

Contacts

2 general firm email, 1 published business email, 1 firm phone

2 general firm email, 1 published business email, 1 firm phone on record, each with its source. Values open with the complete profile.

Funds and LPs

5 vehicles, 0 LPs disclosed

Funds and vehicles

5 reported
VehicleTypeVintageLifecycleReported GAVOwnersForm D soldLatest Form D
Conversion Capital Fund III, LPFund2022 adv first reportedActive deployment$166M
Mar 30, 2026
86$120M
of $120M
Jun 28, 2022
Conversion Capital Fund II, LPFund2017 form d first saleHarvest$52.1M
Mar 30, 2026
38$20.0M
of $25.0M
Sep 3, 2021
Conversion Capital Fund, LPFund2015 form d first saleHarvest$10.4M
Mar 30, 2026
30$8.3M
of $10.0M
Jun 3, 2015

Limited partners

0 LPs, 0 disclosed commitments
No LP commitment on record. An LP edge needs a public disclosure with a quote: a pension report (see Limited partners for the plans read), a fund announcement naming the LP, or a Form ADV owner. The fund page carries the LP’s reported performance.

Known LPs and allocators

0 relationships across the firm's funds, from public pensions and the allocator graph
No allocator names this firm or its funds in a public disclosure DFX holds.

Relationships across DFX

7 co-investors · on 1 other DFX graph

Co-investors

7 counted from shared deals, for the whole firm

Compare portfolios with Honeystone Ventures LLC, Shine Capital, Lgvp Management, LLC or any firm. Co-investors across the market

Across DFX and the capital chainon 1 other DFX graph Show
Across DFX
  • The same institution is held on RIA and Wealth, matched by identifier. See which records
Across the graphs

Conversion Capital, LLC is the same institution as 1 record in RIA and Wealth.

RIA and Wealth1

The joined record opens with the product, beside every other relationship on this page.

Checking your plan…

Evidence and history

5 dated events, 63 observations from 4 sources

Timeline

5 dated events
  1. Apr 1, 2022
    Conversion Capital Fund III, LP first reported on Form ADV by Conversion Capital, LLC (Venture Capital Fund), GAV $68,759,282
    Fund first reported on Form ADVFundsFactConversion Capital Fund III, LPForm ADV
  2. Apr 3, 2019
    Conversion Capital, LLC first filed Form ADV (ERA, venture capital fund adviser exemption)
    First SEC adviser filingOrganizationFactForm ADV
  3. Apr 3, 2019
    Conversion Capital Fund II, LP first reported on Form ADV by Conversion Capital, LLC (Venture Capital Fund), GAV $16,600,000
    Fund first reported on Form ADVFundsFactConversion Capital Fund II, LPForm ADV
  4. Apr 3, 2019
    Conversion Capital Fund, LP first reported on Form ADV by Conversion Capital, LLC (Venture Capital Fund), GAV $13,400,000
    Fund first reported on Form ADVFundsFactConversion Capital Fund, LPForm ADV
  5. Apr 3, 2019
    Conversion Capital Fuel, LLC first reported on Form ADV by Conversion Capital, LLC (Venture Capital Fund), GAV $10,000,000
    Fund first reported on Form ADVFundsFactConversion Capital Fuel, LLCForm ADV

Identity and regulatory footprint

Address, phone, Form ADV filing and ownersForm ADV filed Mar 30, 2026 · 4 private fundsShow
Headquarters
Fulton, MDadviserinfo.sec.gov
Office address
unknownadviserinfo.sec.gov
Business phone
unknownadviserinfo.sec.gov
SEC adviser type
Exempt reporting adviseradviserinfo.sec.gov
SEC exemption claimed
Venture capital fund adviseradviserinfo.sec.govItem 2.B(1): advises solely venture capital funds
Latest Form ADV
Mar 30, 2026
Private funds reported
4 (4 venture capital funds)adviserinfo.sec.gov
Private fund gross assets, adviser total
$270Madviserinfo.sec.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder

Classification history

Every classification this record has carried2 on recordShow
  1. Sep 23, 2026
    Institutional venture firm (confirmed, 95%)
    Venture manager, reported GAV $270M across 5 vehicles
  2. Sep 12, 2026
    Institutional venture firm (confirmed, 95%)
    Venture manager, reported GAV $219M across 4 vehicles

Evidence

64 observations from 4 sources
Every observation behind this profile, with its source, date and class
FactValueEffectiveClassSource
Why admittedVC exemption, VC funds reportedMar 30, 2026FactForm ADV
SEC exemption claimedVenture capital fund adviserMar 30, 2026FactForm ADV
SEC exemption claimedVenture capital fund adviserMar 13, 2024FactForm ADV
SEC adviser typeExempt reporting adviserMar 30, 2026FactForm ADV
SEC adviser typeExempt reporting adviserMar 30, 2026FactForm ADV
SEC adviser typeExempt reporting adviserMar 13, 2024FactForm ADV
First Form ADV filing2019-04-03Mar 30, 2026FactForm ADV
First Form ADV filing2019-04-03Mar 13, 2024FactForm ADV
Adv history loadedadv-hist-1+panel:2026-09-30Oct 1, 2026FactForm ADV
Adv history loadedadv-hist-1+panel:2026-09-29Sep 30, 2026FactForm ADV
Adv history loadedadv-hist-1+panel:2026-09-25Sep 26, 2026FactForm ADV
Adv history loadedadv-hist-1+panel:2026-09-23Sep 24, 2026FactForm ADV
Adv history loadedadv-hist-1+panel:2026-09-21Sep 23, 2026FactForm ADV
Adv history loadedadv-hist-1+panel:2026-09-22Sep 23, 2026FactForm ADV
Adv history loadedadv-hist-1Sep 12, 2026FactForm ADV
Latest Form ADV filing2026-03-30Mar 30, 2026FactForm ADV
Latest Form ADV filing2026-03-30Mar 30, 2026FactForm ADV
Latest Form ADV filing2024-03-13Mar 13, 2024FactForm ADV
SEC statusERA - ActiveMar 30, 2026FactForm ADV
SEC status effective2019-04-03Mar 30, 2026FactForm ADV
Venture share of reported funds1Mar 30, 2026FactForm ADV
Venture share of reported funds1Mar 13, 2024FactForm ADV
Business phoneMar 30, 2026FactForm ADV
Business phoneMar 13, 2024FactForm ADV
DescriptionSep 16, 2026Fact
DescriptionSep 14, 2026Fact
HeadquartersFulton, MDMar 30, 2026FactForm ADV
HeadquartersFulton, MDMar 13, 2024FactForm ADV
Office addressMar 30, 2026FactForm ADV
Office addressMar 13, 2024FactForm ADV
Self-described typeVenture capitalSep 16, 2026Fact
Self-described typeVenture capitalSep 14, 2026Fact
Legal formLimited Liability CompanyMar 30, 2026FactForm ADV
Legal formLimited Liability CompanyMar 13, 2024FactForm ADV
Portfolio pageSep 16, 2026Fact
Portfolio pageSep 14, 2026Fact
Private funds reported4Mar 30, 2026FactForm ADV
Private funds reported4Mar 30, 2026FactForm ADV
Private funds reported4Mar 13, 2024FactForm ADV
Private fund gross assets (reported)$270MMar 30, 2026FactForm ADV
Private fund gross assets (reported)$270MMar 30, 2026FactForm ADV
Private fund gross assets (reported)$219MMar 13, 2024FactForm ADV
Schedule a diffsadiff-1Mar 30, 2026FactForm ADV
Stated geographyglobal,new york,usa,washington, d.c
“geography words on the home page”
Sep 16, 2026Fact
Stated geographyglobal,new york,usa,washington, d.c
“geography words on the home page”
Sep 14, 2026Fact
Stated sectorsAI, hardware, data infrastructure, media
“sector words on the home page”
Sep 16, 2026Fact
Stated sectorsAI, hardware, data infrastructure, media
“sector words on the home page”
Sep 14, 2026Fact
Stated stagesearly
“stage words on the home page”
Sep 16, 2026Fact
Stated stagesearly
“stage words on the home page”
Sep 14, 2026Fact
Team pageSep 16, 2026Fact
Team pageSep 14, 2026Fact
Venture funds reported4Mar 30, 2026FactForm ADV
Venture funds reported4Mar 30, 2026FactForm ADV
Venture funds reported4Mar 13, 2024FactForm ADV
WebsiteMar 13, 2024FactForm ADV
Site titleSep 16, 2026Fact
Site titleSep 14, 2026Fact
How this is scored
Scores, classification basis and filing advisersInstitutional venture firm, confirmedShow
Importance
37
elevated
Active deployment
0
low
Emerging
0
low
Freshness
100
high
Institutional venture firmSEC exempt reporting adviser

Venture manager, reported GAV $270M across 5 vehicles

The inputs behind each score
importance
gav: 0.43 · funds: 0.42 · people: 0.28 · investments: 0.29 · co investors: 0.34
active deployment
investments 12m: 0 · fund raising 18m: 0 · people joined 12m: 0 · vintage within 3y: 0 · latest investment at: 2025-09-17
emerging manager
fund count: 5 · reported gav: $270M · first adv filing: 2019-04-03 · years since first filing: 7.5

Fits, record history and connections

scored matches for this investor, every identity change, every edge

Record history

1 dated event on the change ledger, latest event first
  • Adviser's first ADV filing
    2019-04-03source on record

The ledger records every merge, rename and reclassification this record went through and the dated filings observed on it, so the identity on this page can be traced to the records it was built from. The ledger's own sentences name other records, so they show with the names.