Plus Capital
We partner with our collective of high-profile artists, athletes, and cultural leaders to invest in leading emerging growth consumer and enterprise companies.
In the firm's own words, from its website.
1 additional team member, 9 additional co-investors and affiliates, 22 additional investments, funds and LPs, 35 events, 2 verified contacts (1 general firm email, 1 firm phone)
Every relationship, signal and contact on this record, with the source on each.
Includes 3 days of DFX Intelligence. Then $199/month unless canceled.
What matters now
- 3 companiesnew in 12 months
3 new companies in the last 12 months. Latest round Fora round ($60M round) on 16 Jul 2026.
A firm writing cheques this quarter is one a founder can pitch now.
- 1 companyportfolio raising
One portfolio company has new financing on record in 6 months without this firm named on the round; the latest on 28 May 2026 ($100M round).
A portfolio company raising again is a follow-on decision for the firm and a co-investment opening for others.
People to know
View all people- PartnerWhy: Partner: part of the investment decisionNo route on file yet
Relationship network
44 connected entities3 observed roundsrounds 2026
From financing rounds and every investor named in them, Form ADV and Form D filings, the firm's funds and team, and disclosed LP commitments in the venture capital graph. A round's amount is the size of the round, not money that moved between two investors.
Some relationships on this record are counted rather than named here. They open with the full profile.
Click any name or line for the rounds and sources behind it. Line weight is rounds together; dashed lines are inferred.
- Sponsor
- Company
- Fund or vehicle
- Person
›How strength and recency are read
Co-investors are read from the rounds: three or more shared rounds is a strong observed relationship, two a repeat co-investor, one a single round. Funds and people are structural. Nothing is scored that a reader cannot check.
Darker lines were active in the last 24 months or are current; lighter lines are older or undated.
How am I connected?
Name your firm, a company or a person, and DFX finds the published routes to Plus Capital: a shared portfolio company or board, a prior employer, a co-investor, a shared LP or service provider. Every step is a filed or published record with its source; none is a guess about who knows whom.
See how you connect to Plus Capital
Includes 3 days of DFX Intelligence. Then $199/month unless canceled.
Investing
3 companies on record, 3 new in 12 months
Investments on record
What these amounts mean“This investor” is the amount disclosed for this investor alone; it is unknown unless a source said it. The round size is the whole round.Acquired, Public, Exited and Active are what the firm’s own portfolio card says, read on the date shown when you hover the chip; they are not deal dates. A company with no chip is one whose card states no outcome: DFX does not assume it is active.| Company | Round | Role | Partner | Round size | This investor | Date | Source |
|---|---|---|---|---|---|---|---|
| Fora | Funding round | participant | unknown | $60.0M | unknown | Jul 16, 2026 | Fact Press release |
| Garner Health | Funding round | participant | unknown | $118M | unknown | Feb 10, 2026 | Fact Press release |
| Pomelo Care | Series C · Series C | participant | unknown | $92.0M | unknown | Jan 8, 2026 | Fact Press release |
Stated thesis versus observed behaviour
- Sectors
- ai, enterprise software, healthcare, consumer, edtech, hrtech
- Stages
- growth
- Geography
- austin, global, new york
- Check size
- not stated; DFX does not estimate checks from round sizes
- Self-described
- venture capital
Team
6 current, 0 departed
Decision makers
- Adam Lilling · PartnerWhy this person: Partner: part of the investment decision; Named with investment responsibility
Who else at this firm · 2 people, grouped by function
- Michelle Elizabeth Dawson · Operating Partner, Head Of Corporate Development & General CounselWhy this person: Operating partner: works with the portfolio
- Travis Pfeiffer · Operating Partner, Chief Financial OfficerWhy this person: Operating partner: works with the portfolio; Joined in May 2025
Ranked by the role the firm or its filing states, a route on file and deals led. Every reason is read from the record, never inferred. Routes are published by the person or the firm (their bio, the team page or a filing) and are revealed on a plan; data bought from a provider is never shown, and a route printed at a firm the person has since left is held back.
Investment team
How the team is orderedPartners who lead rounds first (rounds led, then deals attributed, then seniority), then the rest of the investment team, then investor relations, finance and operations. A person named by two sources under two spellings is shown once.- Partner
- Operating Partner, Head Of Corporate Development & General Counsel
- Operating Partner, Chief Financial Officer
Contacts
1 general firm email, 1 firm phone on record, each with its source. Values open with the complete profile.
Funds and LPs
16 vehicles, 0 LPs disclosed
Funds and vehicles
What these amounts meanGAV is the gross asset value the adviser reported on Form ADV for the vehicle, never the fund’s committed size and never dry powder. Form D sold is the amount sold as of the latest filing, never a final close.| Vehicle | Type | Vintage | Lifecycle | Reported GAV | Owners | Form D sold | Latest Form D |
|---|---|---|---|---|---|---|---|
| PLUS Collective Access IIB, L.P. | Fund | 2025 form d first sale | Fundraising | $2.1M Mar 30, 2026 | 5 | $2.0M | Dec 17, 2025 |
| Plus Collective Access Iia, LP | Fund | 2023 form d first sale | Active deployment | $8.7M Mar 30, 2026 | 7 | $4.0M | Aug 18, 2023 |
| Plus Collective Access Fund II, L.P. | Fund | 2022 form d first sale | Active deployment | $143M Mar 30, 2026 | 86 | $104M of $104M | Dec 7, 2023 |
Limited partners
Known LPs and allocators
What these amounts and dates areEach commitment is counted once across the pension tape and the allocator graph. A commitment date prints only when the source printed one; otherwise the row carries the report date. A foundation’s 990-PF line is a holding at fair value, never a commitment. Rows without a fund on the venture graph are commitments to this manager.Relationships across DFX
12 co-investors · on 1 other DFX graph
Co-investors
- 2026-07-161 shared deal · one time
- 2026-07-161 shared deal · one time
- 2026-07-161 shared deal · one time · they led 1
Across DFX and the capital chainon 1 other DFX graph ShowHide
- The same institution is held on RIA and Wealth, matched by identifier. See which records
Plus Capital is the same institution as 1 record in RIA and Wealth.
The joined record opens with the product, beside every other relationship on this page.
Checking your plan…
Evidence and history
40 dated events, 75 observations from 3 sources
Timeline
- Mar 30, 2026Plus Collective Access Iib, LP first reported on Form ADV by Plus Capital (Venture Capital Fund), GAV $2,070,500
- Mar 30, 2026Plus Collective Access Fund III, L.P. first reported on Form ADV by Plus Capital (Venture Capital Fund), GAV $57,500,000
- Nov 6, 2025Plus Capital filed the first Form D for PLUS Collective Access Fund III, L.P. (fund 3), its next fund after Plus Collective Access Fund II, L.P. (vintage 2022); offering $150.0M
- Jun 1, 2024Michelle Elizabeth Dawson joined Schedule A of Plus Capital as Operating Partner, Head Of Corporate Development & General Counsel
- Mar 26, 2024Plus Collective Access Iia, LP first reported on Form ADV by Plus Capital (Venture Capital Fund), GAV $4,204,991
Identity and regulatory footprint
Address, phone, Form ADV filing and ownersForm ADV filed Mar 30, 2026 · 15 private fundsShowHide
- Headquarters
- Venice, CAadviserinfo.sec.gov
- Office address
- unknownadviserinfo.sec.gov
- Business phone
- unknownadviserinfo.sec.gov
- Website
- PLUSCAPITAL.COM
- SEC adviser type
- Registered investment adviseradviserinfo.sec.gov
- SEC exemption claimed
- unknown
- Latest Form ADV
- Mar 30, 2026
- Private funds reported
- 15 (15 venture capital funds)adviserinfo.sec.gov
- Private fund gross assets, adviser total
- $294Madviserinfo.sec.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder
- Regulatory AUM
- $294Mthe adviser's RAUM, a regulatory measure, never a fund size
- Employees
- 9
- Owners on Schedule A
- Plus Ventures, LLC (Member), owns 75% or more
Classification history
Classification history
Every classification this record has carried3 on recordShowHide
- Sep 23, 2026Multi-stage venture firm (probable, 80%)Both early and growth/opportunity families, reported GAV $292M
- Sep 13, 2026Multi-stage venture firm (probable, 80%)Both early and growth/opportunity families, reported GAV $192M
- Sep 12, 2026Multi-stage venture firm (probable, 80%)Both early and growth/opportunity families, reported GAV $195M
Evidence
Every observation behind this profile, with its source, date and class
| Fact | Value | Effective | Class | Source |
|---|---|---|---|---|
| Why admitted | VC funds reported | Mar 30, 2026 | Fact | Form ADV |
| SEC adviser type | Registered investment adviser | Mar 30, 2026 | Fact | Form ADV |
| SEC adviser type | Registered investment adviser | Mar 30, 2026 | Fact | Form ADV |
| SEC adviser type | Registered investment adviser | Jul 2, 2024 | Fact | Form ADV |
| First Form ADV filing | 2013-06-17 | Mar 30, 2026 | Fact | Form ADV |
| First Form ADV filing | 2013-06-17 | Jul 2, 2024 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-30 | Oct 1, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-29 | Sep 30, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-25 | Sep 26, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-23 | Sep 24, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-21 | Sep 23, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-22 | Sep 23, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1 | Sep 12, 2026 | Fact | Form ADV |
| Latest Form ADV filing | 2026-03-30 | Mar 30, 2026 | Fact | Form ADV |
| Latest Form ADV filing | 2026-03-30 | Mar 30, 2026 | Fact | Form ADV |
| Latest Form ADV filing | 2024-07-02 | Jul 2, 2024 | Fact | Form ADV |
| SEC status | Approved | Mar 30, 2026 | Fact | Form ADV |
| SEC status effective | 2023-06-30 | Mar 30, 2026 | Fact | Form ADV |
| Venture share of reported funds | 1 | Mar 30, 2026 | Fact | Form ADV |
| Venture share of reported funds | 1 | Jul 2, 2024 | Fact | Form ADV |
| Business phone | Mar 30, 2026 | Fact | Form ADV | |
| Business phone | Jul 2, 2024 | Fact | Form ADV | |
| Description | Sep 16, 2026 | Fact | ||
| Description | Sep 14, 2026 | Fact | ||
| Employees | 9 | Mar 30, 2026 | Fact | Form ADV |
| Employees | 9 | Jul 2, 2024 | Fact | Form ADV |
| Headquarters | Venice, CA | Mar 30, 2026 | Fact | Form ADV |
| Headquarters | Venice, CA | Jul 2, 2024 | Fact | Form ADV |
| Office address | Mar 30, 2026 | Fact | Form ADV | |
| Office address | Jul 2, 2024 | Fact | Form ADV | |
| Self-described type | Venture capital “Venture Capital Investment and Advisory Firm” | Sep 16, 2026 | Fact | |
| Self-described type | Venture capital “Venture Capital Investment and Advisory Firm” | Sep 14, 2026 | Fact | |
| Legal form | Limited Liability Company | Mar 30, 2026 | Fact | Form ADV |
| Portfolio page | Sep 16, 2026 | Fact | ||
| Portfolio page | Sep 14, 2026 | Fact | ||
| Private funds reported | 15 | Mar 30, 2026 | Fact | Form ADV |
| Private funds reported | 15 | Mar 30, 2026 | Fact | Form ADV |
| Private funds reported | 13 | Jul 2, 2024 | Fact | Form ADV |
| Private fund gross assets (reported) | $294M | Mar 30, 2026 | Fact | Form ADV |
| Private fund gross assets (reported) | $294M | Mar 30, 2026 | Fact | Form ADV |
| Private fund gross assets (reported) | $195M | Jul 2, 2024 | Fact | Form ADV |
| Regulatory AUM (adviser, not fund size) | $294M | Mar 30, 2026 | Fact | Form ADV |
| Regulatory AUM (adviser, not fund size) | $195M | Jul 2, 2024 | Fact | Form ADV |
| Schedule a diff | sadiff-1 | Mar 30, 2026 | Fact | Form ADV |
| Stated geography | Austin, global, new york “geography words on the home page” | Sep 16, 2026 | Fact | |
| Stated geography | Austin, global, new york “geography words on the home page” | Sep 14, 2026 | Fact | |
| Stated sectors | AI, enterprise software, healthcare, consumer, edtech, hrtech “sector words on the home page” | Sep 16, 2026 | Fact | |
| Stated sectors | AI, enterprise software, healthcare, consumer, edtech, hrtech “sector words on the home page” | Sep 14, 2026 | Fact | |
| Stated stages | growth “stage words on the home page” | Sep 16, 2026 | Fact | |
| Stated stages | growth “stage words on the home page” | Sep 14, 2026 | Fact | |
| Team page | Sep 16, 2026 | Fact | ||
| Team page | Sep 14, 2026 | Fact | ||
| Venture funds reported | 15 | Mar 30, 2026 | Fact | Form ADV |
| Venture funds reported | 15 | Mar 30, 2026 | Fact | Form ADV |
| Venture funds reported | 13 | Jul 2, 2024 | Fact | Form ADV |
| Website | Mar 30, 2026 | Fact | Form ADV | |
| Website | Jul 2, 2024 | Fact | Form ADV | |
| Site title | Sep 16, 2026 | Fact | ||
| Site title | Sep 14, 2026 | Fact |
How this is scored
Scores, classification basis and filing advisersMulti-stage venture firm, probableShowHide
Both early and growth/opportunity families, reported GAV $292M
- importance
- gav: 0.44 · funds: 1 · people: 0.12 · investments: 0.18 · co investors: 0.44
- active deployment
- investments 12m: 0.38 · fund raising 18m: 1 · people joined 12m: 0 · vintage within 3y: 1 · latest investment at: 2026-07-16
- emerging manager
- fund count: 25 · reported gav: $292M · first adv filing: 2013-06-17 · years since first filing: 13.3
Fits, record history and connections
scored matches for this investor, every identity change, every edge
Fits
- score 40.7confidence 90%Why: stage fit; activity; cap table
- score 35.7confidence 90%Why: sector fit; geography fit; activity
- score 35.7confidence 80%Why: stage fit; activity
+5 more scored matches
Includes 3 days of DFX Intelligence. Then $199/month unless canceled.
Scored by DFX match engines from the record's observed portfolio, stage, geography and recent activity. A fit is a reason to look, not a mandate; the blockers say what the model could not confirm. Names and the evidence sentences show with the names on this page.
Record history
- Adviser's first ADV filing2013-06-17source on record
The ledger records every merge, rename and reclassification this record went through and the dated filings observed on it, so the identity on this page can be traced to the records it was built from. The ledger's own sentences name other records, so they show with the names.