American Family Ventures
We invest at the forefront of insurance in pursuit of one goal: shaping the future of our industry.
In the firm's own words, from its website.
19 additional team members, 37 additional co-investors and affiliates, 61 additional investments, funds and LPs, 3 events, 1 verified contact (1 firm phone)
Every relationship, signal and contact on this record, with the source on each.
Includes 3 days of DFX Intelligence. Then $199/month unless canceled.
What matters now
- 3 dealswith Mtech Capital
Invests most often alongside Mtech Capital (3 shared deals) and IA Capital Group (3 shared deals).
pair last observed on record 30 Sep 2026, not a deal date · The firms it syndicates with are the likeliest to see the same deals and to fill out its rounds.
Measuredshared rounds and portfolio companies on recordFor Founders building a round, co-investorsCo-investors →
People to know
View all people- Portfolio ManagerWhy: Investment officerNo route on file yet
- Portfolio ManagerWhy: Investment officerNo route on file yet
- Managing DirectorWhy: Managing directorNo route on file yet
Relationship network
129 connected entities2 observed rounds
From financing rounds and every investor named in them, Form ADV and Form D filings, the firm's funds and team, and disclosed LP commitments in the venture capital graph. A round's amount is the size of the round, not money that moved between two investors.
Some relationships on this record are counted rather than named here. They open with the full profile.
Click any name or line for the rounds and sources behind it. Line weight is rounds together; dashed lines are inferred.
- Sponsor
- Company
- Fund or vehicle
- Person
›How strength and recency are read
Co-investors are read from the rounds: three or more shared rounds is a strong observed relationship, two a repeat co-investor, one a single round. Funds and people are structural. Nothing is scored that a reader cannot check.
Darker lines were active in the last 24 months or are current; lighter lines are older or undated.
How am I connected?
Name your firm, a company or a person, and DFX finds the published routes to American Family Ventures: a shared portfolio company or board, a prior employer, a co-investor, a shared LP or service provider. Every step is a filed or published record with its source; none is a guess about who knows whom.
See how you connect to American Family Ventures
Includes 3 days of DFX Intelligence. Then $199/month unless canceled.
Investing
63 companies on record, 0 new in 12 months
Investments on record
What these amounts mean“This investor” is the amount disclosed for this investor alone; it is unknown unless a source said it. The round size is the whole round.Acquired, Public, Exited and Active are what the firm’s own portfolio card says, read on the date shown when you hover the chip; they are not deal dates. A company with no chip is one whose card states no outcome: DFX does not assume it is active.| Company | Round | Role | Partner | Round size | This investor | Date | Source |
|---|---|---|---|---|---|---|---|
| Alix, Inc. | portfolio listing | unknown | unknown | unknown | unknown | Sep 30, 2026 | Fact Firm website |
| Bluefields Specialty | portfolio listing | unknown | unknown | unknown | unknown | Sep 30, 2026 | Fact Firm website |
| Bold Penguin | portfolio listing | unknown | unknown | unknown | unknown | Sep 30, 2026 | Fact Firm website |
Stated thesis versus observed behaviour
- Sectors
- ai, fintech, proptech
- Stages
- not stated or not yet read
- Geography
- not stated
- Check size
- not stated; DFX does not estimate checks from round sizes
- Self-described
- venture capital
Team
23 current, 3 departed
Decision makers
- Amanda Joseph · Portfolio ManagerWhy this person: Investment officer; Named with investment responsibility
- Amber Porter · Portfolio ManagerWhy this person: Investment officer; Named with investment responsibility
- Eyal Karsh · Managing DirectorWhy this person: Managing director; Named with investment responsibility
Ranked by the role the firm or its filing states, a route on file and deals led. Every reason is read from the record, never inferred. Routes are published by the person or the firm (their bio, the team page or a filing) and are revealed on a plan; data bought from a provider is never shown, and a route printed at a firm the person has since left is held back.
Investment team
How the team is orderedPartners who lead rounds first (rounds led, then deals attributed, then seniority), then the rest of the investment team, then investor relations, finance and operations. A person named by two sources under two spellings is shown once.- Portfolio Manager · 1 deal attributed
- Portfolio Manager
- Managing Director
2 departed (kept with end dates)
- Daniel K Reed · President/Managing Director · Jul 1, 2019 to Mar 2, 2026 Fact
- Christy Kaufman · Chief Compliance Officer · Jul 1, 2019 to Apr 14, 2021 Inference
Contacts
1 firm phone on record, each with its source. Values open with the complete profile.
Funds and LPs
4 vehicles, 0 LPs disclosed
Funds and vehicles
What these amounts meanGAV is the gross asset value the adviser reported on Form ADV for the vehicle, never the fund’s committed size and never dry powder. Form D sold is the amount sold as of the latest filing, never a final close.| Vehicle | Type | Vintage | Lifecycle | Reported GAV | Owners | Form D sold | Latest Form D |
|---|---|---|---|---|---|---|---|
| Amfam Vc Fund IV, LP | Fund | 2022 form d first sale | Active deployment | $285M Mar 2, 2026 | 22 | $325M | May 11, 2022 |
| Amfam Vc Spv II, LP | SPV or co-invest vehicle | 2022 form d first sale | Active deployment | $10.0M Mar 2, 2026 | 4 | $10.8M | Nov 18, 2022 |
| Amfam Vc Spv I, LP | SPV or co-invest vehicle | 2021 form d first sale | Mature | $285 Mar 2, 2026 | 8 | $42.7M of $42.7M | May 12, 2021 |
Limited partners
Known LPs and allocators
What these amounts and dates areEach commitment is counted once across the pension tape and the allocator graph. A commitment date prints only when the source printed one; otherwise the row carries the report date. A foundation’s 990-PF line is a holding at fair value, never a commitment. Rows without a fund on the venture graph are commitments to this manager.Relationships across DFX
45 co-investors
Co-investors
- 2026-09-303 shared deals · recurring
- 2026-09-303 shared deals · recurring
- 2026-10-011 shared deal · one time
Evidence and history
8 dated events, 65 observations from 3 sources
Timeline
- Mar 2, 2026Daniel K Reed (President/Managing Director) no longer on Schedule A of American Family Ventures
- Feb 16, 2023Amfam Vc Spv II, LP first reported on Form ADV by American Family Ventures (Venture Capital Fund), GAV $6,699,995
- Feb 16, 2023Amfam Vc Fund IV, LP first reported on Form ADV by American Family Ventures (Venture Capital Fund), GAV $35,097,939
- Mar 10, 2022Amfam Vc Spv I, LP first reported on Form ADV by American Family Ventures (Venture Capital Fund), GAV $41,595,613
- Apr 14, 2021Christy Kaufman (Chief Compliance Officer) no longer on Schedule A of American Family Ventures
Identity and regulatory footprint
Address, phone, Form ADV filing and ownersForm ADV filed Mar 2, 2026 · 4 private fundsShowHide
- Headquarters
- Madison, WIadviserinfo.sec.gov
- Office address
- unknownadviserinfo.sec.gov
- Business phone
- unknownadviserinfo.sec.gov
- Website
- amfamventures.com
- SEC adviser type
- Exempt reporting adviseradviserinfo.sec.gov
- SEC exemption claimed
- Venture capital fund adviseradviserinfo.sec.govItem 2.B(1): advises solely venture capital funds
- Latest Form ADV
- Mar 2, 2026
- Private funds reported
- 4 (4 venture capital funds)adviserinfo.sec.gov
- Private fund gross assets, adviser total
- $461Madviserinfo.sec.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder
- Owners on Schedule A
- American Family Insurance Mutual Holding Company (Sole Shareholder), owns 75% or more; Amfam Holdings, Inc. (Sole Member), owns 75% or more; NEW Ventures, LLC (Sole Member), owns 75% or more
Classification history
Classification history
Every classification this record has carried1 on recordShowHide
- Sep 12, 2026Corporate venture (confirmed, 95%)
Evidence
Every observation behind this profile, with its source, date and class
| Fact | Value | Effective | Class | Source |
|---|---|---|---|---|
| Why admitted | VC exemption, VC funds reported | Mar 2, 2026 | Fact | Form ADV |
| SEC exemption claimed | Venture capital fund adviser | Mar 2, 2026 | Fact | Form ADV |
| SEC exemption claimed | Venture capital fund adviser | Mar 21, 2024 | Fact | Form ADV |
| SEC adviser type | Exempt reporting adviser | Mar 2, 2026 | Fact | Form ADV |
| SEC adviser type | Exempt reporting adviser | Mar 2, 2026 | Fact | Form ADV |
| SEC adviser type | Exempt reporting adviser | Mar 21, 2024 | Fact | Form ADV |
| First Form ADV filing | 2019-08-02 | Mar 2, 2026 | Fact | Form ADV |
| First Form ADV filing | 2019-08-02 | Mar 21, 2024 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-29 | Sep 30, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-25 | Sep 26, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-23 | Sep 24, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-21 | Sep 23, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-22 | Sep 23, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1 | Sep 12, 2026 | Fact | Form ADV |
| Latest Form ADV filing | 2026-03-02 | Mar 2, 2026 | Fact | Form ADV |
| Latest Form ADV filing | 2026-03-02 | Mar 2, 2026 | Fact | Form ADV |
| Latest Form ADV filing | 2024-03-21 | Mar 21, 2024 | Fact | Form ADV |
| SEC status | ERA - Active | Mar 2, 2026 | Fact | Form ADV |
| SEC status effective | 2019-08-02 | Mar 2, 2026 | Fact | Form ADV |
| Venture share of reported funds | 1 | Mar 2, 2026 | Fact | Form ADV |
| Venture share of reported funds | 1 | Mar 21, 2024 | Fact | Form ADV |
| Business phone | Mar 2, 2026 | Fact | Form ADV | |
| Business phone | Mar 21, 2024 | Fact | Form ADV | |
| Contact page url | Sep 30, 2026 | Fact | ||
| Contact page url | Sep 16, 2026 | Fact | ||
| Description | Sep 30, 2026 | Fact | ||
| Description | Sep 16, 2026 | Fact | ||
| Description | Sep 15, 2026 | Fact | ||
| Headquarters | Madison, WI | Mar 2, 2026 | Fact | Form ADV |
| Headquarters | Madison, WI | Mar 21, 2024 | Fact | Form ADV |
| Office address | Mar 2, 2026 | Fact | Form ADV | |
| Office address | Mar 21, 2024 | Fact | Form ADV | |
| Self-described type | Venture capital “Carrier, venture capital, and startup leadership” | Sep 30, 2026 | Fact | |
| Self-described type | Venture capital “Carrier, venture capital, and startup leadership” | Sep 16, 2026 | Fact | |
| Self-described type | Venture capital “Carrier, venture capital, and startup leadership” | Sep 15, 2026 | Fact | |
| Legal form | Mar 2, 2026 | Fact | Form ADV | |
| Legal form | Mar 21, 2024 | Fact | Form ADV | |
| Portfolio page | Sep 30, 2026 | Fact | ||
| Portfolio page | Sep 16, 2026 | Fact | ||
| Portfolio page | Sep 15, 2026 | Fact | ||
| Private funds reported | 4 | Mar 2, 2026 | Fact | Form ADV |
| Private funds reported | 4 | Mar 2, 2026 | Fact | Form ADV |
| Private funds reported | 4 | Mar 21, 2024 | Fact | Form ADV |
| Private fund gross assets (reported) | $461M | Mar 2, 2026 | Fact | Form ADV |
| Private fund gross assets (reported) | $461M | Mar 2, 2026 | Fact | Form ADV |
| Private fund gross assets (reported) | $302M | Mar 21, 2024 | Fact | Form ADV |
| Schedule a diff | sadiff-1 | Mar 2, 2026 | Fact | Form ADV |
| Stated sectors | AI, fintech, proptech “sector words on the home page” | Sep 30, 2026 | Fact | |
| Stated sectors | AI, fintech, proptech “sector words on the home page” | Sep 16, 2026 | Fact | |
| Stated sectors | AI, fintech, proptech “sector words on the home page” | Sep 15, 2026 | Fact | |
| Team page | Sep 30, 2026 | Fact | ||
| Team page | Sep 16, 2026 | Fact | ||
| Team page | Sep 15, 2026 | Fact | ||
| Venture funds reported | 4 | Mar 2, 2026 | Fact | Form ADV |
| Venture funds reported | 4 | Mar 2, 2026 | Fact | Form ADV |
| Venture funds reported | 4 | Mar 21, 2024 | Fact | Form ADV |
| Website | Mar 2, 2026 | Fact | Form ADV | |
| Website | Mar 21, 2024 | Fact | Form ADV | |
| Site title | Sep 30, 2026 | Fact | ||
| Site title | Sep 16, 2026 | Fact | ||
| Site title | Sep 15, 2026 | Fact |
How this is scored
Scores, classification basis and filing advisersCorporate venture, confirmedShowHide
Corporate parent: Amfam Holdings, Inc.
- importance
- gav: 0.5 · funds: 0.33 · people: 0.72 · investments: 0.67 · co investors: 0.67
- active deployment
- investments 12m: 0 · fund raising 18m: 0 · people joined 12m: 0 · vintage within 3y: 0 · latest investment at: not scored
- emerging manager
- fund count: 4 · reported gav: $461M · first adv filing: 2019-08-02 · years since first filing: 7.2
Fits, record history and connections
scored matches for this investor, every identity change, every edge
Record history
- Adviser's first ADV filing2019-08-02source on record
The ledger records every merge, rename and reclassification this record went through and the dated filings observed on it, so the identity on this page can be traced to the records it was built from. The ledger's own sentences name other records, so they show with the names.