What do you need done?
Your General is an AI operator. Tell it the outcome. It does the work.
One sentence in
Then it just goes and does it.
You said
“Find every owner in Hartford County with a building over 50,000 square feet and get me in front of them.”
- Read filings and permits for who is actually moving
- Found the person who signs at each one
- Confirmed every address instead of guessing
- Wrote 25 notes, no two the same
- Waiting on your yes before anything sends
Ran overnight. You read four of them and approved. An example run, not a measured result.
The record
Its lists come off the record, not a scrape.
Filings, permits, assessments and the series underneath them, read on a schedule rather than when somebody remembers to look. The same reading runs under the Observatory, which publishes what it sees, with every series named and the CSV alongside it.
Open the ObservatoryWarming fastest
July 2026
- Boston MAbuilding permits, 82% of the move60.6+17.4
- Washington DC DC55.0+9.7
- San Jose CA74.9+7.8
- Minneapolis MN65.3+7.0
- Tampa FL70.9+4.9
25 metros, each scored against its own ten-year history from public BLS and Census series. The right-hand column is the 3-month change. Residential permits, and a description of what has happened rather than a forecast.
No setup
It reads your website and already knows the business.
Correct anything it got wrong. That is the onboarding.
Three minutes
Or watch it do the work while it talks.
It introduces itself, takes an objective and works it, out loud. No slides.
Worth sending to somebody: dfxintel.com/watch
Your week
Same Tuesday. Not your problem.
- Build the list of owners worth approaching
- Find the person who actually signs
- Write the same note twenty-five times
- Remember which broker never replied
- Type it all into the CRM afterwards
Nothing reaches a person without your yes.
One tap stops everything. Try it.
Send 25 intro notes to the New England owners it found?
Drafted overnight, one at a time. Nothing has gone out.
By industry
The General, for the way your industry actually works.
Pick yours. About a minute each.
Already running one
“You need to see what the General can accomplish in a matter of minutes. INCREDIBLE!!!”
“I called the General from a walk and asked it for help with some new marketing videos to post”
“It calls me during the day to ask my approval for sending proposals and emails, it's awesome!”
Partners
Seats are free. Pick a size.
General Pro
$199/ month
The full platform. Missions, your inbox, your phone, your CRM.
Start General Pro30 days, or your first month back. What each one includes
Before you ask.
How is this different from the AI I already use?
The AI you already use answers, then stops. A General is given an outcome and goes and gets it: it decides the steps, opens a browser, finds the people, writes the messages, files the results, and keeps going tomorrow without being asked. You are buying the part after the answer.
Where do the names come from?
The public record and the open web, and it shows you the page each one came from. Filings, permits, assessments, licences, association and event directories. Nothing is bought from a list broker and nothing is invented: a company it cannot cite a source for is a company it does not put in front of you, even when that means showing you fewer.
Will it message people without asking me?
Only if you tell it to. Anything that reaches a real person waits for your yes by default: keep it on drafts, approve each one, or let it run once you trust it. One tap stops everything.
What is the 30-day guarantee?
It covers your first month on General Pro or General Teams. If it is not for you, say so inside 30 days and we refund that month's plan fee in full. Usage is not covered, because it is work the General already went and did.
How long until it is running?
One conversation, and it works the same day. Nothing to migrate, no workflow to build, nothing for your team to learn. You talk it through the business the way you would brief a new hire.
Is my information safe?
Yours alone. Every customer is separated and encrypted, and your credentials are never shown back in the browser. In Chrome it borrows the session you are already signed into, so your logins never pass through us, and banks, brokerages and payroll sites are blocked in the extension's own code.
In Chrome it uses the session you are already signed into. It never sees a password, and banks, brokerages and payroll sites are blocked in the extension’s own code. Privacy · Terms
Give it the first thing you would rather not do.
Or talk to a person, or get three leads free every morning.