Family Office Intelligence
S•••••••• F••••••••• L••
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Why this class: 13F filer that is on no adviser roster and is not institutional by name: could be an SFO, a corporate treasury or a trust company.
Each reading is 0 to 100 from the listed components in the evidence section; hover a tile for what it measures. No evidence yet of: direct investing, external managers, private markets, sponsor-friendly, real estate, co-investment.
Overviewshow
- Classification
- Candidate
- Description
- unknown
- Headquarters
- Minocqua, WI
- Office address
- unknown
- Business phone
- unknown
- Website
- unknown
- Year established
- unknown
- Assets under management
- unknown
- Capital scale
- Reported office AUM: unknown. 13F disclosed value $456M. These are different facts and are never added together.
- Form 13F
- $456M across 105 positions, quarter ended Mar 31, 2025. Long 13(f) securities only; never the whole portfolio.Fact
- Sep 19, 2026Candidate 30%13F filer that is on no adviser roster and is not institutional by name: could be an SFO, a corporate treasury or a trust companyInference
- Sep 12, 2026Not a family office 80%the firm's own site describes another business, not a family office (cited)Fact
- Sep 12, 2026Not a family office 80%the office describes itself as a not family office (cited)Fact
- Sep 12, 2026Candidate 30%13F filer that is on no adviser roster and is not institutional by name: could be an SFO, a corporate treasury or a trust companyInference
Family and wealth originshow
- Family served
- unknown
- Source of wealth
- unknown
- Operating company origin
- unknown
Not on the record yet. Family and wealth-origin claims are written only from cited public sources.
Team1 peopleshow
| Person | Title | Responsibility | Business contact | Source |
|---|---|---|---|---|
| A••• S•••• | Agent | Other | phone: 844-844-3453 (published by the subject, May 1, 2026) | sec.gov Fact |
Investment mandateshow
inferred only: public equity book 456467072.0
- Public equity book
- $456M Inference13F table value, quarter ended 2025-03-31; long 13(f) securities only
- Invests directly
- unknown
- Allocates to managers
- unknown
- Asset classes
- unknown
- Sectors
- unknown
- Geography
- unknown
- Check size
- unknown
Direct investmentsshow
Fund and manager relationshipsshow
Public stakes and holdings40 positionsshow
Top 40 positions of 105 for the quarter ended Mar 31, 2025; $427M shown of $456M reported. Long 13(f) securities only. Never presented as the whole portfolio.
| Issuer | Class | Value | Shares | Weight |
|---|---|---|---|---|
| V••••••• I•••• F•• | GROWTH ETF | $132M | 355,130 | 28.8% |
| V••••••• I•••• F•• | VALUE ETF | $115M | 668,612 | 25.3% |
| I•••••• T• | CORE MSCI EAFE | $26.4M | 349,555 | 5.8% |
| V••••••• I•••• F•• | SM CP VAL ETF | $24.7M | 132,402 | 5.4% |
| V••••••• I•••• F•• | SML CP GRW ETF | $18.3M | 72,790 | 4.0% |
| S••••• S•••••••• T• | US LCAP GR ETF | $17.0M | 678,574 | 3.7% |
| V••••••• T••••••••• F•• | VAN FTSE DEV MKT | $10.1M | 199,116 | 2.2% |
| S••••• S•••••••• T• | US LCAP VA ETF | $8.1M | 304,620 | 1.8% |
| I•••••• T• | IBONDS DEC25 ETF | $5.7M | 227,886 | 1.3% |
| V••••••• I•••• F•• | S&P 500 ETF SHS | $5.6M | 10,923 | 1.2% |
| I•••••• T• | IBONDS DEC2026 | $5.0M | 207,274 | 1.1% |
| V••••••• I•••• F•• | TOTAL STK MKT | $4.4M | 16,137 | 1.0% |
| S••••• S•••••••• T• | US SML CAP ETF | $4.3M | 184,998 | 0.9% |
| I•••••• T• | IBONDS 27 ETF | $4.1M | 169,125 | 0.9% |
| I•••••• T• | IBDS DEC28 ETF | $3.3M | 132,559 | 0.7% |
| A•••• I•• | COM | $3.3M | 15,038 | 0.7% |
| M•••••••• C••• | COM | $3.2M | 8,457 | 0.7% |
| S••• S•• 5•• E•• T• | TR UNIT | $2.8M | 4,984 | 0.6% |
| S••••• S•••••••• T• | US MID-CAP ETF | $2.8M | 106,296 | 0.6% |
| I•••••• T• | IBONDS DEC 29 | $2.3M | 100,255 | 0.5% |
| A••••• C•• I•• | COM | $2.2M | 11,343 | 0.5% |
| V••••••• I•••• F•• | MCAP VL IDXVIP | $2.0M | 12,292 | 0.4% |
| S••••• S•••••••• T• | US DIVIDEND EQ | $1.9M | 67,890 | 0.4% |
| S••• S•• T• | PORTFOLIO S&P500 | $1.8M | 27,928 | 0.4% |
| S••• I•••• S•• F•• | PORTFOLIO EMG MK | $1.8M | 45,948 | 0.4% |
| S••• S•• T• | PRTFLO S&P500 GW | $1.7M | 21,764 | 0.4% |
| V••••••• I•••• F•• | MCAP GR IDXVIP | $1.7M | 6,968 | 0.4% |
| N••••• C••••••••• | COM | $1.6M | 14,562 | 0.3% |
| I•••••• Q•• T• | UNIT SER 1 | $1.4M | 2,950 | 0.3% |
| I•••••• T• | IBONDS 25 TRM TS | $1.4M | 57,810 | 0.3% |
| B•••••••• H••••••• I•• D•• | CL B NEW | $1.3M | 2,527 | 0.3% |
| V••••••• W•••• F• | INF TECH ETF | $1.2M | 2,186 | 0.3% |
| S••••• S•••••••• T• | INTL EQTY ETF | $1.1M | 57,550 | 0.2% |
| I•••••• T• | IBONDS 26 TRM TS | $1.1M | 47,532 | 0.2% |
| V••••••• I•••• F•• | MID CAP ETF | $1.1M | 4,187 | 0.2% |
| V••••••• S••••••••• F•••• | DIV APP ETF | $1.1M | 5,490 | 0.2% |
| V••••••• S••••••••• F•• | VNG RUS1000GRW | $1.0M | 10,885 | 0.2% |
| J••••••• C•••• • C•• | COM | $1.0M | 4,107 | 0.2% |
| I•••••• T• | CORE S&P500 ETF | $921,537 | 1,640 | 0.2% |
| E• S••••• T•••• | STRIVE 1000 GRWT | $859,071 | 21,450 | 0.2% |
- Mar 31, 2025 S•••••••• F••••••••• L•• increased I•••••• T• 165,807 -> 207,274 shares ($3,990,979 -> $5,018,100) sec.gov
- Mar 31, 2025 S•••••••• F••••••••• L•• increased I•••••• T• 130,190 -> 169,125 shares ($3,119,360 -> $4,089,438) sec.gov
- Mar 31, 2025 S•••••••• F••••••••• L•• increased I•••••• T• 96,806 -> 132,559 shares ($2,410,457 -> $3,348,433) sec.gov
- Mar 31, 2025 S•••••••• F••••••••• L•• increased I•••••• T• 61,405 -> 100,255 shares ($1,400,026 -> $2,318,890) sec.gov
Real estateshow
Co-investorsshow
Independent sponsor relationshipsshow
Related entitiesshow
Signals and timeline3show
Most significant first: what kind of change it is, its size, whose change it is, and how recent. 3 events. 13F position changes are under Public stakes and holdings.
- Sep 12, 2026Classification changedS•••••••• F••••••••• L••: CANDIDATE_FAMILY_OFFICE -> NOT_FAMILY_OFFICE (the office describes itself as a not family office (cited))c•••••••••Factno URL
- Sep 12, 2026Office discoveredS•••••••• F••••••••• L•• files Form 13F (non_adviser_filer, $460,188,362 in 114 positions)DiscoveryInferencesec.gov
- Sep 19, 2026Classification changedS•••••••• F••••••••• L••: NOT_FAMILY_OFFICE -> CANDIDATE_FAMILY_OFFICE (13F filer that is on no adviser roster and is not institutional by name: could be an SFO, a corporate treasury or a trust company)c•••••••••Inferenceno URL
Sources and evidence20show
Every observation behind this profile: the value, when it was effective, the source, the quote where there is one, and whether it is a fact, an inference or an estimate. 20 shown.
Score components
| Fact | Value | Effective | Source | Class |
|---|---|---|---|---|
| Edgar entity type | other | Sep 12, 2026 | SEC EDGAR entity submissions record (filer profile: forms filed, SIC, entity type, website) sec.gov | Fact |
| Edgar forms | 13F-HR,N-PX | Sep 12, 2026 | SEC EDGAR entity submissions record (filer profile: forms filed, SIC, entity type, website) sec.gov | Fact |
| Filing address | P.O. BOX 937, Minocqua, WI, 54548 | Mar 31, 2025 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| Filing address | P.O. BOX 937, Minocqua, WI, 54548 | Dec 31, 2024 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| 13F filer | Y | Mar 31, 2025 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| 13F filer | Y | Dec 31, 2024 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| 13F admission signal | non_adviser_filer | Dec 31, 2024 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| Other managers on 13F | 0 | Mar 31, 2025 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| Other managers on 13F | 0 | Dec 31, 2024 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| Latest 13F quarter | 2025-03-31 | Mar 31, 2025 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| Latest 13F quarter | 2024-12-31 | Dec 31, 2024 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| 13F positions | 105 | Mar 31, 2025 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| 13F positions | 114 | Dec 31, 2024 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| 13F table value | $456M | Mar 31, 2025 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| 13F table value | $460M | Dec 31, 2024 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| Headquarters | Minocqua, WI | Mar 31, 2025 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| Headquarters | Minocqua, WI | Dec 31, 2024 | SEC Form 13F data sets (quarterly holdings, all filers) sec.gov | Fact |
| Website search | not_found | Sep 21, 2026 | DFX model output (c••••••••• rules, scores, mandates, matches) no URL | Inference |
| Website search | not_found | Sep 20, 2026 | DFX model output (c••••••••• rules, scores, mandates, matches) no URL | Inference |
| Website search | not_found | Sep 19, 2026 | DFX model output (c••••••••• rules, scores, mandates, matches) no URL | Inference |