DFX Intelligence
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S••••••• V•••••••
Single family office (confirmed)· B••••••••, MD
Single family office (confirmed), based in B••••••••, MD, with 1 direct investment on record.
Composed from this office's classification, location and record.
As of · the latest observation of this office; filed figures carry their own filing dates
- Direct investments
- 1
- Decision makers
- 1 of 1
- Last deployment
- Dec 2025
Deal announcements, Form D and filings
The office's site, Form ADV Schedule A and filings
The latest dated investment or commitment on record
As of · the latest observation of this office; filed figures carry their own filing dates
Nothing material in the last 365 days. Last change: 17 Dec 2025, ••• Locked.
Readings, classification basis and verificationidentity confidence 85% · 15 observations · 3 sourcesShowHide
Single family office (confirmed)Verified Sep 16, 2026 (7 days ago)1 people · 3 investments · 0 public positions · 5 events
Why this class: S••••••• V•••••••' own w•••••• states it was formerly known as P•••• Industries and that it serves as the family office of K•••• A• P••••, founder and CEO of Under Armour..
Direct investing
15
moderate
Real estate
40
elevated
Co-investment
100
high
Each reading is 0 to 100 from the listed components in the evidence section; hover a tile for what it measures. No evidence yet of: external managers, private markets, sponsor-friendly.
Profile completeness 53% (high value, high value deep; the most valuable missing fact is contacts)
identityclassificationwealth origincapital-scale evidencepeoplecontactsmandatedirect investmentsfund relationshipsco-investorssponsor relationshipsreal estatepublic holdingsrecent eventsprovenancefreshness
Overviewshow
How the office says it invests
- “••• Locked”s•••••••••.com
The office's own sentences, quoted from the pages linked beside each one and read on Sep 21, 2026. Nothing here is DFX's characterisation of the office.
- Classification
- Single family office (confirmed)
- Description
- ••• Locked
- Headquarters
- B••••••••, MD
- Office address
- unknown
- Business phone
- unknown
- Website
- s•••••••••.com
- Year established
- unknown
- Assets under management
- unknown
- Capital scale
- Reported office AUM: unknown. No public number of any kind.
Classification history
- Sep 14, 2026Single family office (confirmed) 85%S••••••• V•••••••' own w•••••• states it was formerly known as P•••• Industries and that it serves as the family office of K•••• A• P••••, founder and CEO of Under Armour.Factverifieds•••••••••.com“••• Locked”
Family and wealth originshow
- Family served
- P•••• family (K•••• A• P••••) family
- Source of wealth
- ••• Locked
- Operating company origin
- unknown
Team1 people, 1 with investment decisions, decision makers firstshow
| Person | Title | Responsibility | Business contact | Source |
|---|---|---|---|---|
| K•••• A• P•••• family | Founder and CEO, Under Armour, Inc.; P•••• family principal | Family principal · investment decisions | none on record | baltimorecity.gov Fact |
Office contact points
Signals and timeline5show
Most significant first: what kind of change it is, its size, whose change it is, and how recent. 5 events. 13F position changes are under Public stakes and holdings.
- Dec 17, 2025Portfolio exit••• LockedDirect investmentsFactthebanner.com
- Sep 18, 2025Portfolio exit••• LockedDirect investmentsFactthebanner.com
- Sep 18, 2025Portfolio exit••• LockedDirect investmentsFactthebanner.com
- Jan 1, 2023Portfolio exit••• LockedDirect investmentsFactthebanner.com
- Jan 1, 2023Portfolio exit••• LockedDirect investmentsFactthebanner.com
Investment mandateshow
••• Locked
Stated (their words, cited)
No cited statement of mandate on the record.
Observed (from the investment record)
- States
- none Fact
- Control
- unknown (2), majority (1) Fact
- Sectors
- hotel (1), distillery/whiskey (1), mixed-use redevelopment (1) Fact
- Subsectors
- none Fact
- Co investors
- S•••• P•••• (1), G•••••• S•••• (1) Fact
- Asset classes
- hospitality (1), consumer/spirits (1), commercial real estate (1) Fact
- Direct vs fund
- Fund: 0 · Direct: 1 · Real estate: 2 Fact
- Sponsors backed
- none Fact
- Investment count
- 3 Fact
- Investment kinds
- hotel ownership, then exit (1), majority stake sale (exit) (1), real estate joint venture (1) Fact
- First and last deal
- Last: unknown · First: unknown Fact
- Lead vs participant
- participant (2), unknown (1) Fact
- Disclosed check sizes
- Max: $222M · Min: $222M · Count: 1 Fact••• Locked
Inferred (regulatory shape and team)
Nothing to infer from.
- Invests directly
- unknown
- Allocates to managers
- unknown
- Asset classes
- unknown
- Sectors
- unknown
- Geography
- unknown
- Check size
- unknown
Direct investments1 dealsshow
| Date | Company | Kind | Sector | Role | Amount | With | Source |
|---|---|---|---|---|---|---|---|
| Date not disclosed exit Jan 1, 2023 | S••••••• S••••• | Majority stake sale (exit) | distillery/whiskey | unknown · majority | unknown | none named | thebanner.com Fact “••• Locked” |
Fund and manager relationshipsshow
No fund commitment or manager relationship on the record. Commitment amounts are shown only when public.
Public stakes and holdingsshow
Form 13F holdings
No 13F filing on the record for this office.
Real estateshow
- S••••••• P••••• ••••••••• h••••• Hotel ownership, then exit · Date not disclosed thebanner.com
- B•••••••• P•••••••• •••• C•••••••• r••••••••• Real estate joint venture · Date not disclosed thebanner.com
Co-investors3show
| Counterparty | Kind | Shared deals | First, last | Examples | Source |
|---|---|---|---|---|---|
| S•••• P•••• | organisation | 1 | undated (historical) | S••••••• P••••• ••••••••• h••••• | thebanner.com |
| B••• O•• | organisation (lender) | 1 | undated (historical) | B•••••••• P•••••••• •••• C•••••••• r••••••••• | thebanner.com |
| G•••••• S•••• | organisation | 1 | undated (historical) | B•••••••• P•••••••• •••• C•••••••• r••••••••• | thebanner.com |
- S•••• P•••• recurring (2) Fact thebanner.com
- S•••• P•••• recurring (2) Fact thebanner.com
- G•••••• S•••• recurring (2) Fact thebanner.com
- G•••••• S•••• recurring (2) Fact thebanner.com
Independent sponsor relationshipsshow
No cited relationship to an independent sponsor.
Related entities1show
Sources and evidence15show
Every observation behind this profile: the value, when it was effective, the source, the quote where there is one, and whether it is a fact, an inference or an estimate. 15 shown.
Score components
Freshness
+100 d••• s•••• t•• n••••• s••••••••• f••• o• a•••••• v••••••••• (6 days)
Contactability
no components; scored 0
Data confidence
+10 w••••••
+10 d•••••••••
+10 p•••••
+15 i•••••••••
+10 i••••••••• s•••••• (2 sources)
Active deployment
no components; scored 0
Exists confidence
+20 w••••••
+20 i••••••••• s•••••• (2 sources)
+30 a•••••••••
Research priority
+15 s••••• f••••• o• f••••• i••••••••• c••••••
+3 d••••• i••••••••• o• r•••••
+5 n• d••••••••• y•• •••••••• w•••• a•• o•••
+0 r••• (502)
Mandate confidence
+10 m•••••• s•••••••• b• o••••••• i•••••••••
Identity confidence
+85 c••••••••• (••• Locked)
Real estate propensity
+40 r••• e••••• i•••••••••
Co investment propensity
+80 c••••••••• o• t•• r••••• (••• Locked)
+20 p••••••••• i• s••••••••• r•••••
Family identity confidence
+60 w••••• o••••• o• o•••••••• c•••••• o• t•• r•••••
+40 f••••• n•••• (P•••• family (K•••• A• P••••) family)
+20 f••••• p•••••••• o• s••••
Private markets propensity
no components; scored 0
Current activity confidence
+25 a• s••••••••• f••• w••••• 1• m••••• (8 days)
External manager propensity
no components; scored 0
Direct investment propensity
+15 o••••••• d••••• i••••••••• (1 on the record)
Independent sponsor propensity
no components; scored 0
View all 15 observationsShow fewer
| Fact | Value | Effective | Source | Class |
|---|---|---|---|---|
| Asset allocation stated | ••• Locked “••• Locked” | Nov 10, 2025 | DFX analyst research (General-assisted, every claim URL-cited) baltimorecity.gov | Fact |
| Description | ••• Locked | Sep 14, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Family involvement | ••• Locked “••• Locked” | Nov 10, 2025 | DFX analyst research (General-assisted, every claim URL-cited) baltimorecity.gov | Fact |
| Family served | P•••• family (K•••• A• P••••) family “••• Locked” | Sep 14, 2026 | DFX analyst research (General-assisted, every claim URL-cited) s•••••••••.com | Fact |
| Family wealth estimate | ••• Locked “••• Locked” | Apr 1, 2026 | DFX analyst research (General-assisted, every claim URL-cited) en.wikipedia.org | Fact |
| Former name | Formerly P•••• Industries “••• Locked” | Sep 16, 2026 | DFX analyst research (General-assisted, every claim URL-cited) s•••••••••.com | Fact |
| Investment thesis (stated) | ••• Locked | Sep 21, 2026 | The office in its own words (d••••••••• and investment thesis from its home, about, approach and criteria pages) s•••••••••.com | Fact |
| Office type (stated) | Single family office “••• Locked” | Sep 14, 2026 | DFX analyst research (General-assisted, every claim URL-cited) s•••••••••.com | Fact |
| Philanthropy program | ••• Locked “••• Locked” | Nov 10, 2025 | DFX analyst research (General-assisted, every claim URL-cited) baltimorecity.gov | Fact |
| Real estate strategy | ••• Locked “••• Locked” | Dec 17, 2025 | DFX analyst research (General-assisted, every claim URL-cited) thebanner.com | Fact |
| Site mentions | Real estate, venture | Sep 14, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Source of wealth | ••• Locked “••• Locked” | Sep 16, 2026 | DFX analyst research (General-assisted, every claim URL-cited) en.wikipedia.org | Fact |
| Website | ••• Locked “••• Locked” | Sep 14, 2026 | DFX analyst research (General-assisted, every claim URL-cited) s•••••••••.com | Fact |
| Website read | site-fo-3 | Sep 14, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Website title | ••• Locked | Sep 14, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
Not yet on record: capital scale.