DFX Intelligence
Family office profile
S••••• F••••• C••••••• I•••
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Charlotte, NCFamily investment companyidentity confidence 60%s•••••••••.com
Why this class: PR Newswire launch announcement describes S••••• F••••• C•••••• as a direct investment company and brand incubator founded by former NASCAR chairman/CEO B•••• F•••••; it is not styled as a family office and no outside-LP fund structure is described, consistent with a founder's own direct-investment vehicle..
Verified Sep 14, 2026 (9 days ago)
Last observed Sep 22, 2026 · 17 observations · 3 sources
10 people · 1 investments · 0 public positions · 0 events
Direct investing
15
moderate
Each reading is 0 to 100 from the listed components in the evidence section; hover a tile for what it measures. No evidence yet of: external managers, private markets, sponsor-friendly, real estate, co-investment.
Overviewshow
Profile completeness 47% (high value, high value shallow; the most valuable missing fact is fund relationships)
identityclassificationwealth origincapital-scale evidencepeoplecontactsmandatedirect investmentsfund relationshipsco-investorssponsor relationshipsreal estatepublic holdingsrecent eventsprovenancefreshness
How the office says it invests
- “••• Locked”s•••••••••.com
- “••• Locked”s•••••••••.com
The office's own sentences, quoted from the pages linked beside each one and read on Sep 21, 2026. Nothing here is DFX's characterisation of the office.
- Classification
- Family investment company
- Description
- ••• Locked
- Headquarters
- Charlotte, NC
- Office address
- unknown
- Business phone
- unknown
- Website
- s•••••••••.com
- Year established
- unknown
- Assets under management
- unknown
- Capital scale
- Reported office AUM: unknown. No public number of any kind.
Classification history
- Sep 14, 2026Family investment company 60%PR Newswire launch announcement describes S••••• F••••• C•••••• as a direct investment company and brand incubator founded by former NASCAR chairman/CEO B•••• F•••••; it is not styled as a family office and no outside-LP fund structure is described, consistent with a founder's own direct-investment vehicle.Factverifiedprnewswire.com“••• Locked”
Family and wealth originshow
- Family served
- F••••• family (B•••• F•••••) family
- Source of wealth
- unknown
- Operating company origin
- unknown
Team10 peopleshow
| Person | Title | Responsibility | Business contact | Source |
|---|---|---|---|---|
| A•••••••• C•••••• | Executive Assistant & Office Manager | Leadership | email: ••• Locked (verified by provider, Sep 15, 2026) | s•••••••••.com Fact |
| A•••• D••••••• | Director of B•••• Experience | Leadership | email: ••• Locked (verified by provider, Sep 15, 2026) | s•••••••••.com Fact |
| B••• V•• d•• W••• | Vice President, People & Culture | Leadership | email: ••• Locked (verified by provider, Sep 15, 2026) | s•••••••••.com Fact |
| B•••• F••••• | Founder & B•••• Visionary | Leadership | email: ••• Locked (verified by provider, Sep 15, 2026) | s•••••••••.com Fact |
| C•••••• K••• | Managing Director | Leadership | email: ••• Locked (verified by provider, Sep 15, 2026) | s•••••••••.com Fact |
| K•••• M•••• | WagWell, President | Leadership | email: ••• Locked (published by the subject) | s•••••••••.com Fact |
| S•••• B••••• | Park Lights Hospitality, CEO | Leadership | none on record | s•••••••••.com Fact |
| A•••• C••• | Park Lights Hospitality, VP of Operations | Operations and finance | none on record | s•••••••••.com Fact |
| T•• N••••• | Park Lights Hospitality, Operations Partner | Operations and finance | none on record | s•••••••••.com Fact |
| J••• P•••••• | Senior Associate | Other | none on record | s•••••••••.com Fact |
Office contact points
Investment mandateshow
••• Locked
Stated (their words, cited)
No cited statement of mandate on the record.
Observed (from the investment record)
- States
- none Fact
- Control
- unknown (1) Fact
- Sectors
- none Fact
- Subsectors
- none Fact
- Co investors
- none Fact
- Asset classes
- none Fact
- Direct vs fund
- Fund: 0 · Direct: 1 · Real estate: 0 Fact
- Sponsors backed
- none Fact
- Investment count
- 1 Fact
- Investment kinds
- portfolio listing (1) Fact
- First and last deal
- Last: unknown · First: unknown Fact
- Lead vs participant
- unknown (1) Fact
- Disclosed check sizes
- Max: unknown · Min: unknown · Count: 0 Fact••• Locked
Inferred (regulatory shape and team)
Nothing to infer from.
- Invests directly
- unknown
- Allocates to managers
- unknown
- Asset classes
- unknown
- Sectors
- unknown
- Geography
- unknown
- Check size
- unknown
Direct investments1 dealsshow
| Date | Company | Kind | Sector | Role | Amount | With | Source |
|---|---|---|---|---|---|---|---|
| n/a | B•••• W•••••• • | Portfolio listing | unknown | unknown | unknown | none named | s•••••••••.com Fact “••• Locked” |
Fund and manager relationshipsshow
No fund commitment or manager relationship on the record. Commitment amounts are shown only when public.
Public stakes and holdingsshow
Form 13F holdings
No 13F filing on the record for this office.
Real estateshow
No documented real estate ownership link. A property is attributed to an office only through a documented control relationship, never from a surname.
Co-investorsshow
No co-investor on the record.
Independent sponsor relationshipsshow
No cited relationship to an independent sponsor.
Related entitiesshow
Signals and timelineshow
No dated events beyond 13F filings.
Sources and evidence17show
Every observation behind this profile: the value, when it was effective, the source, the quote where there is one, and whether it is a fact, an inference or an estimate. 17 shown.
Score components
Freshness
+100 d••• s•••• t•• n••••• s••••••••• f••• o• a•••••• v••••••••• (1 days)
Contactability
+40 n•••• d••••••••• (••• Locked)
+30 v••••••• b••••••• e••••• (6)
Data confidence
+10 w••••••
+10 d•••••••••
+10 p•••••
+15 i•••••••••
+10 i••••••••• s•••••• (2 sources)
Active deployment
no components; scored 0
Exists confidence
+20 w••••••
+20 i••••••••• s•••••• (2 sources)
+30 a•••••••••
Research priority
+15 s••••• f••••• o• f••••• i••••••••• c••••••
+3 d••••• i••••••••• o• r•••••
+0 r••• (1011)
Mandate confidence
+10 m•••••• s•••••••• b• o••••••• i•••••••••
Identity confidence
+60 c••••••••• (••• Locked)
Real estate propensity
no components; scored 0
Co investment propensity
no components; scored 0
Family identity confidence
+40 f••••• n•••• (F••••• family (B•••• F•••••) family)
Private markets propensity
no components; scored 0
Current activity confidence
+25 a• s••••••••• f••• w••••• 1• m••••• (1 days)
External manager propensity
no components; scored 0
Direct investment propensity
+15 o••••••• d••••• i••••••••• (1 on the record)
Independent sponsor propensity
no components; scored 0
| Fact | Value | Effective | Source | Class |
|---|---|---|---|---|
| Description | ••• Locked | Sep 14, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Family served | F••••• family (B•••• F•••••) family “••• Locked” | Sep 14, 2026 | DFX analyst research (General-assisted, every claim URL-cited) prnewswire.com | Fact |
| Investment thesis (stated) | ••• Locked | Sep 21, 2026 | The office in its own words (d••••••••• and investment thesis from its home, about, approach and criteria pages) s•••••••••.com | Fact |
| Office type (stated) | family_investment_company “••• Locked” | Sep 14, 2026 | DFX analyst research (General-assisted, every claim URL-cited) prnewswire.com | Fact |
| Portfolio listed | B•••• W•••••• • | Sep 21, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Portfolio listed | B•••• W•••••• • | Sep 20, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Portfolio page url | ••• Locked | Sep 21, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Portfolio page url | ••• Locked | Sep 20, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Site mentions | direct_i••••••••• | Sep 14, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Team page url | ••• Locked | Sep 21, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Team page url | ••• Locked | Sep 20, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Team page url | ••• Locked | Sep 19, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Team page url | ••• Locked | Sep 16, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Team page url | ••• Locked | Sep 14, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Website | ••• Locked “••• Locked” | Sep 14, 2026 | DFX analyst research (General-assisted, every claim URL-cited) s•••••••••.com | Fact |
| Website read | site-fo-3 | Sep 14, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |
| Website title | ••• Locked | Sep 14, 2026 | Family office and investment company w••••••s (about, team, portfolio, news pages) s•••••••••.com | Fact |