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Company

I••••••••• I••

Wayland, MA·Business services / Advertising marketing·NAICS 541800·i••••••••.com
Last verified Sep 13, 2026
3 sources · 27 observations · 2 events
Scored today

What matters now

  1. "retired"
    phrase found

    Succession language on website (inference): "…t Learn More T•••• O••••••••, Vice President of Human Resources Learn More R••• S•••••••••, Founder (Retired) Learn More As Chief Executive Officer, Lori’s primary focus is the advancement of iPROMOTEu’s mission to…"

    Owner-run companies publish a transition before they announce a sale: read the sentence and judge it. It does not say the company is for sale.

    Inferencecompany website, i••••••••.com/team, read 13 Sep 2026For Independent sponsors, search fundsOpen the page
  2. $1.4M to $6M
    probable EBITDA

    Probable EBITDA $1.4M to $6M on revenue of $18.1M to $33.2M, estimated from 151 employees.

    Inside the $1M to $15M EBITDA range most independent sponsors state they buy.

    InferenceDFX estimate from headcount on Form 5500, 45% confidence
  3. 59
    dealability of 100

    Why it fits: sector demand +15, business services: sponsor demand index 1.00 (anonymised market prior); operating tenure +2, 2 years since founding; workforce stability +2.4, $48,149 retirement assets per participant suggests a long-tenured workforce.

    The largest contributions to its dealability score, each with the fact it rests on.

    DerivedDFX score, 23 Sep 2026
  4. 93
    data confidence of 100

    How sure the record is: 3 independent sources; latest effective observation 13 Sep 2026; size estimate at 45% confidence.

    How much of this page rests on independent sources rather than on our estimates.

    Measuredcount of sources and dates on the record
Dealability
59
elevated
Sponsor fit
95
high
Transition readiness
0
low
Urgency
19
moderate
Data confidence
93
high
Opportunity
20
ranking only
What is it

••• Locked

Why does it fit
  • +40S•••••••••
    Estimate••• Locked
  • +2O•••••••••
    Fact2 years since founding
  • +2.4W•••••••••
    Inference••• Locked
  • +15S•••••••••
    Inference••• Locked
Why now
  • +19.7O•••••••••Succession
    FactCompany website carries succession language: "retired"Sep 13, 2026i••••••••.com
  • -47P•••••••••Possibly resolved
    Fact••• LockedJan 1, 2025efast.dol.gov
  • +10M•••••••••M•••••••••
    Inference••• Locked
How large is it
Probable revenue
$18.1M to $33.2M Estimate
Probable EBITDA
$1.4M to $6.0M Estimate
Workforce proxy
178 plan participants
Estimate computed on
151 employees, the headcount the size estimate used
Method
employees x sector revenue/employee band x sector EBITDA margin band
Confidence
45%
How certain are we
  • +40S•••••••••
    Fact3 independent source(s)
  • +29.6F••••••••
    Factlatest effective observation 2026-09-13
  • +13.5S•••••••••
    Estimate••• Locked
What changed
  1. Sep 13, 2026Succession language on websiteFactSuccession
    ••• Locked
    Company websites (about, team, news pages) i••••••••.com
  2. Jan 1, 2025Final benefit plan filingFactTransaction preparation
    ••• Locked
    DOL EFAST2 Form 5500 datasets efast.dol.gov
Decision makers
  • R••• S•••••••••
    FounderFactSep 13, 2026company website
  • L••• B••••
    CEOFactSep 13, 2026company website
  • J•• H•••••••
    Chief Operating OfficerFactSep 13, 2026company website
  • D•••• L••••
    Chief Financial OfficerFactSep 13, 2026company website
  • T•••• O••••••••
    Vice PresidentFactSep 13, 2026company website
Profile
Founded
2024 (2 years)
Ownership
not observed
Plans on file
1
What is the evidence
PredicateValueClassEffectiveSourceEvidence
Active participants151Fact2024-01-01DOL EFAST2 Form 5500 datasets
Description••• LockedFactCompany websites (about, team, news pages)••• Locked
Ebitda band$3.7MEstimate2026-09-13DFX model output (scores, estimates, matches)
no URL
••• Locked
Ebitda band$3.7MEstimate2026-09-12DFX model output (scores, estimates, matches)
no URL
••• Locked
Ebitda band$3.7MEstimate2026-09-11DFX model output (scores, estimates, matches)
no URL
••• Locked
Founded year2024FactCompany websites (about, team, news pages)••• Locked
Hq locationWayland, MAFact2024-01-01DOL EFAST2 Form 5500 datasets
Leadership title••• LockedFactCompany websites (about, team, news pages)••• Locked
Leadership title••• LockedFactCompany websites (about, team, news pages)••• Locked
Leadership title••• LockedFactCompany websites (about, team, news pages)••• Locked
Leadership title••• LockedFactCompany websites (about, team, news pages)••• Locked
Leadership title••• LockedFactCompany websites (about, team, news pages)••• Locked
Naics code541800Fact2024-01-01DOL EFAST2 Form 5500 datasets
Plan assets eoy usd$7.3MFact2024-01-01DOL EFAST2 Form 5500 datasets
Plan assets eoy usd$4.5MFact2023-01-01DOL EFAST2 Form 5500 datasets
Plan assets eoy usd$3.4MFact2022-01-01DOL EFAST2 Form 5500 datasets
Plan count1Fact2024-01-01DOL EFAST2 Form 5500 datasets
Plan effective date earliest2002-01-01Fact2024-01-01DOL EFAST2 Form 5500 datasets
Plan participants178Fact2025-01-01DOL EFAST2 Form 5500 datasets
Plan participants173Fact2024-01-01DOL EFAST2 Form 5500 datasets
Plan participants124Fact2023-01-01DOL EFAST2 Form 5500 datasets
Plan participants115Fact2022-01-01DOL EFAST2 Form 5500 datasets
SubsectorAdvertising marketingFact2024-01-01DOL EFAST2 Form 5500 datasets
Succession languageretiredFactCompany websites (about, team, news pages)••• Locked
VerticalBusiness servicesFact2024-01-01DOL EFAST2 Form 5500 datasets
Website••• LockedInference2026-09-12DFX model output (scores, estimates, matches)••• Locked
Years in business claim25FactCompany websites (about, team, news pages)••• Locked