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S•••••••• A••••••• I•••

Business services / Advertising marketing· West Des Moines, ID
NAICS 541800
As of · 2 sources, 12 observations, 0 events; scored 2 days ago

What matters now

  1. $1.1M to $4.7M
    probable EBITDA

    Probable EBITDA $1.1M to $4.7M on revenue of $14.3M to $26.2M, estimated from 119 employees.

    Inside the $1M to $15M EBITDA range most independent sponsors state they buy.

    InferenceDFX estimate from headcount on Form 5500, 45% confidence
  2. 80
    dealability of 100

    Why it fits: operating tenure +20, 32 years since earliest plan effective date (floor on age); sector demand +15, business services: sponsor demand index 1.00 (anonymised market prior); benefit plans +5, 5 benefit plans on file (a professionalised employer).

    The largest contributions to its dealability score, each with the fact it rests on.

    DerivedDFX score, 23 Sep 2026
  3. 73
    data confidence of 100

    How sure the record is: 2 independent sources; latest effective observation 12 Sep 2026; size estimate at 45% confidence.

    How much of this page rests on independent sources rather than on our estimates.

    Measuredcount of sources and dates on the record
Dealability
80
high
Sponsor fit
95
high
Transition readiness
10
low
Urgency
0
low
Data confidence
73
high
Opportunity
30
ranking only
What is it

Business services (Advertising marketing) employer in West Des Moines, ID, with 115 benefit plan participants on its latest filing, and a benefit plan in place since 1994. No website description has been captured yet.

Why does it fit
  • +40S•••••••••
    Estimate••• Locked
  • +20O•••••••••
    Fact••• Locked
  • +5B•••••••••
    Fact••• Locked
  • +15S•••••••••
    Inference••• Locked
Why now
  • +10M•••••••••M•••••••••
    Inference••• Locked
What its own filings say
  1. 1994 to 2026Long establishedcontext weightFact
    ••• Locked
    Form 5500 · read Sep 17, 2026
  2. 2022 to 2024Workforce on the planflatcontext weightFact
    ••• Locked
    Form 5500 · read Sep 17, 2026
How large is it
Probable revenue
$14.3M to $26.2M Estimate
Probable EBITDA
$1.1M to $4.7M Estimate
Workforce proxy
115 plan participants
Estimate computed on
119 employees, the headcount the size estimate used
Method
employees x sector revenue/employee band x sector EBITDA margin band
Confidence
45%
How certain are we
  • +30S•••••••••
    Fact2 independent sources
  • +29.6F••••••••
    Factlatest effective observation 2026-09-12
  • +13.5S•••••••••
    Estimate••• Locked
What changed

No dated events on file.

Decision makers

No named leader on the record yet: the company's site did not list one where we read it.

Profile
Founded
benefit plan since May 1, 1994 (age floor 32 years)
Ownership
not observed
Plans on file
5
What is the evidence
FactValueClassEffectiveSourceEvidence
Active participants119Fact2024-05-01DOL EFAST2 Form 5500 datasets
Ebitda band$2.9MEstimate2026-09-12DFX model output (scores, estimates, matches)
no URL
••• Locked
Hq locationWest Des Moines, IDFact2024-05-01DOL EFAST2 Form 5500 datasets
Naics code541800Fact2024-05-01DOL EFAST2 Form 5500 datasets
Plan count5Fact2024-05-01DOL EFAST2 Form 5500 datasets
Plan effective date earliest1994-05-01Fact2024-05-01DOL EFAST2 Form 5500 datasets
Plan participants115Fact2025-05-01DOL EFAST2 Form 5500 datasets
Plan participants168Fact2024-05-01DOL EFAST2 Form 5500 datasets
Plan participants183Fact2023-05-01DOL EFAST2 Form 5500 datasets
Plan participants170Fact2022-05-01DOL EFAST2 Form 5500 datasets
SubsectorAdvertising marketingFact2024-05-01DOL EFAST2 Form 5500 datasets
VerticalBusiness servicesFact2024-05-01DOL EFAST2 Form 5500 datasets