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What matters now
- $5.3M to $22.1Mprobable EBITDA
Probable EBITDA $5.3M to $22.1M on revenue of $66.8M to $122.5M, estimated from 557 employees.
Inside the $1M to $15M EBITDA range most independent sponsors state they buy.
InferenceDFX estimate from headcount on Form 5500, 45% confidence - 63dealability of 100
Why it fits: operating tenure +20, 26 years since earliest plan effective date (floor on age); sector demand +15, business services: sponsor demand index 1.00 (anonymised market prior); benefit plans +5, 2 benefit plans on file (a professionalised employer).
The largest contributions to its dealability score, each with the fact it rests on.
DerivedDFX score, 23 Sep 2026 - 73data confidence of 100
How sure the record is: 2 independent sources; latest effective observation 12 Sep 2026; size estimate at 45% confidence.
How much of this page rests on independent sources rather than on our estimates.
Measuredcount of sources and dates on the record
Business services (Advertising marketing) employer in Detroit, MI, with 552 benefit plan participants on its latest filing, and a benefit plan in place since 2001. No website description has been captured yet.
- +23.1S•••••••••Estimate••• Locked
- +20O•••••••••Fact••• Locked
- +5B•••••••••Fact••• Locked
- +15S•••••••••Inference••• Locked
- +10M•••••••••M•••••••••Inference••• Locked
- Probable revenue
- $66.8M to $123M Estimate
- Probable EBITDA
- $5.3M to $22.1M Estimate
- Workforce proxy
- 552 plan participants
- Estimate computed on
- 557 employees, the headcount the size estimate used
- Method
- employees x sector revenue/employee band x sector EBITDA margin band
- Confidence
- 45%
- +30S•••••••••Fact2 independent source(s)
- +29.6F••••••••Factlatest effective observation 2026-09-12
- +13.5S•••••••••Estimate••• Locked
No dated events on file.
No named leader on the record yet: the company's site did not list one where we read it.
- Founded
- benefit plan since Mar 1, 2001 (age floor 25 years)
- Ownership
- not observed
- Plans on file
- 2
| Predicate | Value | Class | Effective | Source | Evidence |
|---|---|---|---|---|---|
| Active participants | 552 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Active participants | 557 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Ebitda band | $13.7M | Estimate | 2026-09-12 | DFX model output (scores, estimates, matches) no URL | ••• Locked |
| Hq location | Detroit, MI | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Hq location | Detroit, MI | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Naics code | 541512 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Naics code | 541800 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan count | 1 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan count | 2 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan effective date earliest | 2018-01-01 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan effective date earliest | 2001-03-01 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan participants | 552 | Fact | 2025-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan participants | 646 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan participants | 700 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan participants | 522 | Fact | 2023-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan participants | 588 | Fact | 2023-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan participants | 431 | Fact | 2022-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan participants | 546 | Fact | 2022-01-01 | DOL EFAST2 Form 5500 datasets | |
| Subsector | IT services MSP | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Subsector | Advertising marketing | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Vertical | Tech enabled services | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Vertical | Business services | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets |