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Firms / S••••• B••••• C••••••

S••••• B••••• C••••••

Private equity with venture activity · probableS•••••, CAs•••••••••.comSEC registered investment adviser

S••••• B••••• C•••••• is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.

registered adviser; venture funds are 0% of 9 private funds

Importance
26
moderate
Active deployment
4
low
Emerging
0
low
Completeness
75
high
Freshness
98
high
Research priority
4
low
Identity and regulatory footprint
Headquarters
S•••••, CAadviserinfo.sec.gov
Office address
117 W. NAPA ST., SUITE C, S•••••, CA, 95476adviserinfo.sec.gov
Business phone
(707) 656-2015adviserinfo.sec.gov
Website
s•••••••••.com
SEC adviser type
registered investment adviseradviserinfo.sec.gov
SEC exemption claimed
unknown
Latest Form ADV
Mar 28, 2024
Private funds reported
9 (0 venture capital funds)adviserinfo.sec.gov
Private fund gross assets
$266Madviserinfo.sec.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder
Regulatory AUM
$340Mthe adviser's RAUM, a regulatory measure, never a fund size
Employees
7
business email
hello@sonomabrands.comsonomabrands.compublished by the subject
business phone
(707) 656-2015adviserinfo.sec.govpublished by the subject
Stated thesis versus observed behaviour
1 observed deals
Stated (the firm’s website)
Sectors
consumer, media
Stages
growth
Geography
not stated
Check size
not stated; DFX does not estimate checks from round sizes
Observed (from deals on record)
Stage at participation: no observed deals yet
Stage at first entry: no observed deals yet
Sectors
unknown 100%
lead rate n/afollow-on rate n/anew logos, 12 months 1
Funds and vehicles
7 reported, 2 no longer reported
VehicleTypeVintageLifecycleReported GAVOwnersForm D soldLatest Form D
S••••• B••••• I••• L••Fund · ADV: Private Equity Fund2019 form d first saleMature$131M
Mar 28, 2024
42$95.1MFeb 23, 2021
S••••• B••••• G•••••• C••••••••• L•••SPV or co-invest vehicle · ADV: Private Equity Fund2019 adv first reportedMature$21.7M
Mar 28, 2024
4unknownunknown
S••••• B••••• I•• S•••••• L•••Growth fund · ADV: Private Equity Fund2019 form d first saleMature$10.4M
Mar 28, 2024
13$7.6MFeb 23, 2021
S••••• B••••• M•••••• C••••••••• L•SPV or co-invest vehicle · ADV: Private Equity Fund2019 form d first saleMature$5.6M
Mar 28, 2024
2$4.0M
of $4.0M
Nov 27, 2019
S••••• B••••• V•• C••••••••• L•••SPV or co-invest vehicle · ADV: Private Equity Fund2019 adv first reportedMature$223,654
Mar 28, 2024
2unknownunknown
S••••• B••••• I•• L•Fund · ADV: Private Equity Fund2017 form d first saleHarvest$44.3M
Mar 28, 2024
26$34.0MSep 5, 2017
S••••• B••••• I• S•••••• L•Growth fund · ADV: Private Equity Fund2017 form d first saleHarvest$2.5M
Mar 28, 2024
9$750,000Sep 5, 2017
S••••• B•••••• L••Fund · ADV: Private Equity Fund2020 adv first reportedWound down$3.5M
May 6, 2022
6unknownunknown
S••••• F•••••• L••Feeder or parallel · ADV: Private Equity Fund2020 adv first reportedWound down$614,649
May 6, 2022
17unknownunknown
GAV is the gross asset value the adviser reported on Form ADV for the vehicle, never the fund’s committed size and never dry powder. Form D sold is the amount sold as of the latest filing, never a final close.
Investment team
4 current, 0 departed
Managing partner
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Operating partner
FactVenture organization websites (about, team, portfolio, thesis, news pages)
K•••• L•••
K•••• L••• is an accomplished CPG executive with a career spanning more than 3 decades.
Other
FactVenture organization websites (about, team, portfolio, thesis, news pages)
M••••••• A•••
Managing Director & Chief Compliance Officer · since Sep 1, 2018
Platform and operations
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Investments on record
1 edges, 1 companies, 0 partner-attributed
CompanyRoundRolePartnerRound sizeThis investorDateSource
D••• u• a• l•••• s•• h•••••portfolio listingunknownunknownunknownunknownSep 12, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
“This investor” is the amount disclosed for this investor alone; it is unknown unless a source said it. The round size is the whole round.
Co-investors
0 relationships from shared deals, counted for the whole firm
No co-investor relationship yet: these are derived only from rounds and portfolio listings the graph has seen both investors on.
Limited partners
0 disclosed
No LP commitment on record. An LP edge needs a public disclosure with a quote: a pension report (see Limited partners for the plans read), a fund announcement naming the LP, or a Form ADV owner. The fund page carries the LP’s reported performance.
Timeline
13 dated events
  1. Mar 31, 2023
    S••••• B•••••• L•• no longer reported on Form ADV by S••••• B•••••
    Fund no longer reportedFundsInferenceS••••• B•••••• L••SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  2. Mar 31, 2023
    S••••• F•••••• L•• no longer reported on Form ADV by S••••• B•••••
    Fund no longer reportedFundsInferenceS••••• F•••••• L••SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  3. Mar 26, 2020
    S••••• B••••• I•• S•••••• L••• first reported on Form ADV by S••••• B••••• (Private Equity Fund), GAV $745,408
    Fund first reported on Form ADVFundsFactS••••• B••••• I•• S•••••• L•••SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  4. Mar 26, 2020
    S••••• B•••••• L•• first reported on Form ADV by S••••• B••••• (Private Equity Fund), GAV $26,940,578
    Fund first reported on Form ADVFundsFactS••••• B•••••• L••SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  5. Mar 26, 2020
    S••••• F•••••• L•• first reported on Form ADV by S••••• B••••• (Private Equity Fund), GAV $4,996,385
    Fund first reported on Form ADVFundsFactS••••• F•••••• L••SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  6. Mar 26, 2020
    S••••• B••••• I••• L•• first reported on Form ADV by S••••• B••••• (Private Equity Fund), GAV $50,916,911
    Fund first reported on Form ADVFundsFactS••••• B••••• I••• L••SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  7. Mar 26, 2020
    S••••• B••••• M•••••• C••••••••• L• first reported on Form ADV by S••••• B••••• (Private Equity Fund), GAV $4,075,853
    Fund first reported on Form ADVFundsFactS••••• B••••• M•••••• C••••••••• L•SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  8. Mar 31, 2019
    S••••• B••••• G•••••• C••••••••• L••• first reported on Form ADV by S••••• B••••• (Private Equity Fund), GAV $8,098,488
    Fund first reported on Form ADVFundsFactS••••• B••••• G•••••• C••••••••• L•••SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  9. Mar 31, 2019
    S••••• B••••• V•• C••••••••• L••• first reported on Form ADV by S••••• B••••• (Private Equity Fund), GAV $3,104,973
    Fund first reported on Form ADVFundsFactS••••• B••••• V•• C••••••••• L•••SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  10. Sep 1, 2018
    M••••••• A••• joined Schedule A of S••••• B••••• as Vice President & Chief Compliance Officer
    Person joinedPeopleFactM••••••• A•••SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  11. Apr 3, 2018
    S••••• B••••• I• S•••••• L• first reported on Form ADV by S••••• B••••• (Private Equity Fund), GAV $288,895
    Fund first reported on Form ADVFundsFactS••••• B••••• I• S•••••• L•SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  12. Apr 3, 2018
    S••••• B••••• I•• L• first reported on Form ADV by S••••• B••••• (Private Equity Fund), GAV $8,545,131
    Fund first reported on Form ADVFundsFactS••••• B••••• I•• L•SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  13. Apr 3, 2018
    S••••• B••••• first filed Form ADV (ERA)
    First SEC adviser filingOrganizationFactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Classification history
  1. Sep 12, 2026
    Private equity with venture activity (probable, 75%, cls-1)
    registered adviser; venture funds are 0% of 9 private funds
Evidence
39 observations from 2 sources
Every observation behind this profile, with its source, date and class
FactValueEffectiveClassSource
SEC adviser typeregistered_investment_adviserMar 28, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
First Form ADV filing2018-04-03Mar 28, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Adv history loadedadv-hist-1Sep 12, 2026FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Latest Form ADV filing2024-03-28Mar 28, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Venture share of reported funds0Mar 28, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Business phone(707) 656-2015Mar 28, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
DescriptionS••••• B••••• C•••••• is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.
“meta description”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
DescriptionS••••• B••••• C•••••• is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.
“meta description”
Sep 12, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Employees7Mar 28, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
HeadquartersS•••••, CAMar 28, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Office address117 W. NAPA ST., SUITE C, S•••••, CA, 95476Mar 28, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Portfolio pagehttps://s•••••••••.com/
“0 entries read”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Portfolio pagehttps://s•••••••••.com/
“1 entries read”
Sep 12, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Private funds reported9Mar 28, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Private fund gross assets (reported)$266MMar 28, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Regulatory AUM (adviser, not fund size)$340MMar 28, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Stated sectorsconsumer,media
“sector words on the home page”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Stated sectorsconsumer,media
“sector words on the home page”
Sep 12, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Stated stagesgrowth
“stage words on the home page”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Stated stagesgrowth
“stage words on the home page”
Sep 12, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Team pagehttps://s•••••••••.com/
“2 name/title pairs read”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Team pagehttps://s•••••••••.com/
“2 name/title pairs read”
Sep 12, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Venture funds reported0Mar 28, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
WebsiteHTTP://w••.s•••••••••.com/Mar 28, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Site titleS••••• B••••• C•••••• - Building B••••• Consumers Love
“title tag”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Site titleS••••• B••••• C•••••• - Building B••••• Consumers Love
“title tag”
Sep 12, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)