Firms, funds, partners, companies and rounds from sworn filings, firm sites and announcements, kept as a graph with a date and a source on every edge. Facts, inferences and estimates are labelled as such. A fund target is never a close, GAV is never dry powder, and a round size is never an investor’s check.

Firms / ST. Cloud Capital

ST. Cloud Capital

Institutional venture firm · probableLos Angeles, CAstcloudcapital.comSEC venture capital fund adviser

St. Cloud Capital is a Los Angeles-based private investment firm founded in 2001 to provide growth capital to U.S. lower middle market companies.

venture manager, reported GAV $238M across 3 vehicles

Importance
20
moderate
Active deployment
0
low
Emerging
0
low
Completeness
69
high
Freshness
99
high
Research priority
3
low
Identity and regulatory footprint
Headquarters
Los Angeles, CAadviserinfo.sec.gov
Office address
10866 WILSHIRE BLVD., SUITE 1450, Los Angeles, CA, 90024adviserinfo.sec.gov
Business phone
310-475-2700adviserinfo.sec.gov
SEC adviser type
exempt reporting adviseradviserinfo.sec.gov
SEC exemption claimed
venture capital fund adviseradviserinfo.sec.govItem 2.B(1): advises solely venture capital funds
Latest Form ADV
Apr 1, 2026
Private funds reported
3 (0 venture capital funds)adviserinfo.sec.gov
Private fund gross assets
$266Madviserinfo.sec.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder
business phone
310-475-2700adviserinfo.sec.govpublished by the subject
Stated thesis versus observed behaviour
no observed deals yet
Stated (the firm’s website)
Sectors
healthcare, medtech, consumer, robotics, space, logistics, industrial, gaming
Stages
not stated or not yet read
Geography
austin, global, indiana, los angeles, miami, midwest, ohio, philadelphia
Check size
$5.0M to $20.0M stated by the firm
We typically invest between $5 million and $20 million in non-control and control situations, acting as both a financial and strategic partner to strong management teams and industry entrepreneurs in fulfilling their long-term growth plans.
Observed (from deals on record)
Stage at participation: no observed deals yet
Stage at first entry: no observed deals yet
Sectors: no observed deals yet
lead rate n/afollow-on rate n/anew logos, 12 months 0
Funds and vehicles
3 reported
VehicleTypeVintageLifecycleReported GAVOwnersForm D soldLatest Form D
ST. Cloud Capital Partners IV SBIC, LPFund · ADV: Private Equity Fund2022 form d first saleActive deployment$45.8M
Apr 5, 2024
25$24.4M
of $100M
Mar 3, 2022
ST. Cloud Capital Partners III SBIC, LPFund · ADV: Private Equity Fund2014 form d first saleHarvest$191M
Apr 5, 2024
45$101M
of $101M
Nov 23, 2015
ST. Cloud Capital Partners II, LPFund · ADV: Private Equity FundunknownUnknown$1.3M
Apr 5, 2024
20unknownunknown
GAV is the gross asset value the adviser reported on Form ADV for the vehicle, never the fund’s committed size and never dry powder. Form D sold is the amount sold as of the latest filing, never a final close.
Investment team
4 current, 3 departed
3 departed (kept with end dates)
  • Marshall Stanley Geller · Managing Member · May 1, 2007 to Mar 31, 2021 Inference
  • Brian G Chow · Chief Financial Officer · Jan 1, 2021 to Mar 29, 2023 Inference
  • James Hays · Chief Compliance Officer · Apr 1, 2009 to Mar 31, 2021 Inference
Investments on record
0 edges, 0 companies, 0 partner-attributed
No investment on record yet. Edges arrive from the firm’s portfolio page, financing announcements, and Form D board seats.
Co-investors
0 relationships from shared deals, counted for the whole firm
No co-investor relationship yet: these are derived only from rounds and portfolio listings the graph has seen both investors on.
Limited partners
1 disclosed
Timeline
9 dated events
  1. Dec 1, 2023
    Cordell Gee joined Schedule A of ST. Cloud Capital as Chief Financial Officer
  2. Mar 29, 2023
    Brian G Chow (Chief Financial Officer) no longer on Schedule A of ST. Cloud Capital
  3. Mar 31, 2022
    ST. Cloud Capital Partners IV SBIC, LP first reported on Form ADV by ST. Cloud Capital (Private Equity Fund), GAV $2,790,000
  4. Mar 31, 2021
    James Hays (Chief Compliance Officer) no longer on Schedule A of ST. Cloud Capital
  5. Mar 31, 2021
    Marshall Stanley Geller (Managing Member) no longer on Schedule A of ST. Cloud Capital
  6. Jan 1, 2021
    Brian G Chow joined Schedule A of ST. Cloud Capital as Chief Financial Officer
  7. Mar 23, 2016
    ST. Cloud Capital Partners III SBIC, LP first reported on Form ADV by ST. Cloud Capital (Private Equity Fund), GAV $25,415,037
  8. Feb 13, 2012
    ST. Cloud Capital first filed Form ADV (IA)
  9. Feb 13, 2012
    ST. Cloud Capital Partners II, LP first reported on Form ADV by ST. Cloud Capital (Private Equity Fund), GAV $73,400,000
Classification history
  1. Sep 12, 2026
    Institutional venture firm (probable, 80%, cls-1)
    venture manager, reported GAV $238M across 3 vehicles
Evidence
50 observations from 3 sources
Every observation behind this profile, with its source, date and class
FactValueEffectiveClassSource
Why admittedvc_exemptionApr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC exemption claimedventure_capital_fund_adviserApr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC exemption claimedventure_capital_fund_adviserApr 5, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
SEC adviser typeexempt_reporting_adviserApr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC adviser typeexempt_reporting_adviserApr 5, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
First Form ADV filing2012-02-13Apr 5, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Adv history loadedadv-hist-1Sep 12, 2026FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Latest Form ADV filing2026-04-01Apr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Latest Form ADV filing2024-04-05Apr 5, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
SEC statusERA - ActiveApr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC status effective2016-03-30Apr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Venture share of reported funds0Apr 5, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Business phone310-475-2700Apr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Business phone310-475-2700Apr 5, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
DescriptionSt. Cloud Capital is a Los Angeles-based private investment firm founded in 2001 to provide growth capital to U.S. lower middle market companies.
meta description
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
HeadquartersLos Angeles, CAApr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
HeadquartersLos Angeles, CAApr 5, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Office address10866 WILSHIRE BLVD., SUITE 1450, Los Angeles, CA, 90024Apr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Office address10866 WILSHIRE BLVD., SUITE 1450, Los Angeles, CA, 90024Apr 5, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Legal formLimited Liability CompanyApr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Legal formLimited Liability CompanyApr 5, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
PE funds reported3Apr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Private funds reported3Apr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Private funds reported3Apr 5, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Private fund gross assets (reported)$266MApr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Private fund gross assets (reported)$238MApr 5, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Stated check (high)$20.0M
We typically invest between $5 million and $20 million in non-control and control situations, acting as both a financial and strategic partner to strong management teams and industry entrepreneurs in
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Stated check (low)$5.0M
We typically invest between $5 million and $20 million in non-control and control situations, acting as both a financial and strategic partner to strong management teams and industry entrepreneurs in
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Stated geographyaustin,global,indiana,los angeles,miami,midwest,ohio,philadelphia
geography words on the home page
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Stated sectorshealthcare,medtech,consumer,robotics,space,logistics,industrial,gaming
sector words on the home page
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Venture funds reported0Apr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Venture funds reported0Apr 5, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
WebsiteHTTPS://WWW.STCLOUDCAPITAL.COMApr 1, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
WebsiteHTTPS://WWW.STCLOUDCAPITAL.COMApr 5, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Site titleSt. Cloud Capital - Providing growth capital to lower market companies
title tag
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)