Mercato Partners
We invest in leaders and growth-stage companies that are changing how we live, learn and work—for the better.
In the firm's own words, from its website.
3 additional team members, 8 additional co-investors and affiliates, 10 additional investments, funds and LPs, 21 events, 1 verified contact (1 firm phone)
Every relationship, signal and contact on this record, with the source on each.
Includes 3 days of DFX Intelligence. Then $199/month unless canceled.
What matters now
- 1 departurepeople, 12 months
A team member departed on 21 Apr 2026.
A partner leaving or arriving changes who decides, and who a founder or LP should call.
InferenceIAPD Form ADV Part 1 PDF per firm (current filing, Schedule D 7.B.(1) and Schedule A)For Founders, LPs, recruitersTeam →
People to know
View all people- Managing Member, Mercato Management, LlcWhy: Named with investment responsibilityNo route on file yet
Relationship network
33 connected entities3 observed rounds1 repeat counterparty
From financing rounds and every investor named in them, Form ADV and Form D filings, the firm's funds and team, and disclosed LP commitments in the venture capital graph. A round's amount is the size of the round, not money that moved between two investors.
Some relationships on this record are counted rather than named here. They open with the full profile.
Click any name or line for the rounds and sources behind it. Line weight is rounds together; dashed lines are inferred.
- Sponsor
- Company
- Fund or vehicle
- Person
Co-investors are read from the rounds: three or more shared rounds is a strong observed relationship, two a repeat co-investor, one a single round. Funds and people are structural. Nothing is scored that a reader cannot check.
Darker lines were active in the last 24 months or are current; lighter lines are older or undated.
How am I connected?
Name your firm, a company or a person, and DFX finds the published routes to Mercato Partners: a shared portfolio company or board, a prior employer, a co-investor, a shared LP or service provider. Every step is a filed or published record with its source; none is a guess about who knows whom.
See how you connect to Mercato Partners
Includes 3 days of DFX Intelligence. Then $199/month unless canceled.
Investing
6 companies on record, 0 new in 12 months
| Company | Round | Role | Partner | Round size | This investor | Date | Source |
|---|---|---|---|---|---|---|---|
| Related reading | portfolio listing | unknown | unknown | unknown | unknown | Sep 30, 2026 | Fact Firm website |
| Skullcandy | portfolio listing | unknown | unknown | unknown | unknown | Sep 30, 2026 | Fact Firm website |
| Text Link | portfolio listing | unknown | unknown | unknown | unknown | Sep 30, 2026 | Fact Firm website |
- Sectors
- data infrastructure
- Stages
- growth
- Geography
- not stated
- Check size
- not stated; DFX does not estimate checks from round sizes
Team
5 current, 5 departed
- Gregory Hansen Warnock · Managing Member, Mercato Management, LlcWhy this person: Named with investment responsibility
Who else at this firm · 2 people, grouped by function
- Nicky Rodriguez · Office Manager & Executive AssistantWhy this person: Office Manager & Executive Assistant at the firm
Ranked by the role the firm or its filing states, a route on file and deals led. Every reason is read from the record, never inferred. Routes are published by the person or the firm (their bio, the team page or a filing) and are revealed on a plan; data bought from a provider is never shown, and a route printed at a firm the person has since left is held back.
- Managing Member, Mercato Management, Llc · 1 deal attributed
- Chief Financial Officer
- Office Manager & Executive Assistant
4 departed (kept with end dates)
- Alan Eugene Hall · Managing Member, Mercato Management, Llc · Oct 1, 2007 to Mar 31, 2015 Inference
- Alison Conrad Wistner · Managing Director · Dec 1, 2015 to Mar 30, 2018 Inference
- Aaron Joseph Evans · Chief Financial Officer · Nov 1, 2015 to Mar 30, 2018 Inference
1 firm phone on record, each with its source. Values open with the complete profile.
Funds and LPs
8 vehicles, 0 LPs disclosed
| Vehicle | Type | Vintage | Lifecycle | Reported GAV | Owners | Form D sold | Latest Form D |
|---|---|---|---|---|---|---|---|
| Mercato Partners Traverse Affiliates IV, L.P. | Feeder or parallel | 2023 adv first reported | Active deployment | $6.1M Mar 29, 2024 | 40 | $0 of $40.0M | Dec 9, 2022 |
| Mercato Partners Traverse IV Qp, L.P. | Fund | 2022 adv first reported | Active deployment | $216M Mar 29, 2024 | 112 | $0 of $250M | Mar 10, 2021 |
| Mercato Partners Traverse IV, L.P. | Fund | 2022 adv first reported | Active deployment | $17.1M Mar 29, 2024 | 44 | unknown | unknown |
| Allocator | Type | Fund | Amount | Date | Source |
|---|---|---|---|---|---|
| Larry H Miller & Gail Miller Family Foundation | FOUNDATION | Mercato Partners Traverse IV, L.P. | $7.4M fair value on the foundation's return | reported as of Dec 31, 2024 | Fact IRS Form 990 / 990-PF e-file returns |
Relationships across DFX
11 co-investors · on 2 other DFX graphs
- 2026-10-011 shared deal · one time
- 2026-09-301 shared deal · one time
- 2026-09-301 shared deal · one time
Across DFX and the capital chainon 2 other DFX graphs · 1 capital path ShowHide
- The same institution is held on Allocators, RIA and Wealth, matched by identifier. See which records
Mercato Partners is the same institution as 2 records in Allocators and RIA and Wealth.
DFX found 2 relationships across 2 datasets
Which record it is in each graph, what it is called there, and how the two were matched.
Includes 3 days of DFX Intelligence. Then $199/month unless canceled.
Checking your plan…
Mercato Partners sits on 1 traced path of capital across the graphs.
DFX traced 1 path of capital through this record
Every record on each path, what it committed or lent, and as of when.
Includes 3 days of DFX Intelligence. Then $199/month unless canceled.
Derived from allocator disclosures, BDC schedules and SEC filings; confidence is the weakest hop.
Checking your plan…
Evidence and history
26 dated events, 79 observations from 3 sources
- Apr 21, 2026Ryan Kenneth Parker (Chief Financial Officer/Chief Compliance Officer) no longer on Schedule A of Mercato Partners
- Mar 30, 2023Mercato Partners Traverse Affiliates IV, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $9,522,823
- Mar 31, 2022Mercato Partners Traverse IV Qp, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $243,790,068
- Mar 31, 2022Mercato Partners Traverse IV, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $16,133,103
- Mar 31, 2022Mercato Partners Savory II Qp, LP first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $79,603,535
Address, phone, Form ADV filing and ownersForm ADV filed Apr 21, 2026 · 3 private fundsShowHide
- Headquarters
- Salt Lake City, UTadviserinfo.sec.gov
- Office address
- unknownadviserinfo.sec.gov
- Business phone
- unknownadviserinfo.sec.gov
- Website
- MERCATOPARTNERS.COM
- SEC adviser type
- Exempt reporting adviseradviserinfo.sec.gov
- SEC exemption claimed
- Venture capital fund adviseradviserinfo.sec.govItem 2.B(1): advises solely venture capital funds
- Latest Form ADV
- Apr 21, 2026
- Private funds reported
- 3 (3 venture capital funds)adviserinfo.sec.gov
- Private fund gross assets, adviser total
- $3.9Madviserinfo.sec.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder
Classification history
Every classification this record has carried4 on recordShowHide
- Sep 23, 2026Multi-stage venture firm (confirmed, 95%)Both early and growth/opportunity families, reported GAV $285M
- Sep 15, 2026Multi-stage venture firm (confirmed, 95%)Both early and growth/opportunity families, reported GAV $292M
- Sep 13, 2026Multi-stage venture firm (confirmed, 95%)Both early and growth/opportunity families, reported GAV $53M
- Sep 12, 2026Multi-stage venture firm (confirmed, 95%)Both early and growth/opportunity families, reported GAV $882M
Every observation behind this profile, with its source, date and class
| Fact | Value | Effective | Class | Source |
|---|---|---|---|---|
| Why admitted | VC exemption, VC funds reported | Apr 21, 2026 | Fact | Form ADV |
| SEC exemption claimed | Venture capital fund adviser | Apr 21, 2026 | Fact | Form ADV |
| SEC exemption claimed | Venture capital fund adviser | Mar 29, 2024 | Fact | Form ADV |
| SEC adviser type | Exempt reporting adviser | Apr 21, 2026 | Fact | Form ADV |
| SEC adviser type | Exempt reporting adviser | Apr 21, 2026 | Fact | Form ADV |
| SEC adviser type | Exempt reporting adviser | Mar 29, 2024 | Fact | Form ADV |
| First Form ADV filing | 2012-04-02 | Apr 21, 2026 | Fact | Form ADV |
| First Form ADV filing | 2012-04-02 | Mar 29, 2024 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-29 | Sep 30, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-25 | Sep 26, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-23 | Sep 24, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-21 | Sep 23, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1+panel:2026-09-22 | Sep 23, 2026 | Fact | Form ADV |
| Adv history loaded | adv-hist-1 | Sep 12, 2026 | Fact | Form ADV |
| Latest Form ADV filing | 2026-04-21 | Apr 21, 2026 | Fact | Form ADV |
| Latest Form ADV filing | 2026-04-21 | Apr 21, 2026 | Fact | Form ADV |
| Latest Form ADV filing | 2024-03-29 | Mar 29, 2024 | Fact | Form ADV |
| SEC status | Apr 21, 2026 | Fact | Form ADV | |
| SEC status effective | 2023-12-08 | Apr 21, 2026 | Fact | Form ADV |
| Venture share of reported funds | 1 | Apr 21, 2026 | Fact | Form ADV |
| Venture share of reported funds | 1 | Mar 29, 2024 | Fact | Form ADV |
| Business phone | Apr 21, 2026 | Fact | Form ADV | |
| Business phone | Mar 29, 2024 | Fact | Form ADV | |
| Contact page url | Sep 30, 2026 | Fact | no URL | |
| Contact page url | Sep 16, 2026 | Fact | no URL | |
| Description | Sep 30, 2026 | Fact | no URL | |
| Description | Sep 16, 2026 | Fact | no URL | |
| Description | Sep 12, 2026 | Fact | no URL | |
| Headquarters | Salt Lake City, UT | Apr 21, 2026 | Fact | Form ADV |
| Headquarters | Salt Lake City, UT | Mar 29, 2024 | Fact | Form ADV |
| Office address | Apr 21, 2026 | Fact | Form ADV | |
| Office address | Mar 29, 2024 | Fact | Form ADV | |
| Legal form | Limited Liability Company | Apr 21, 2026 | Fact | Form ADV |
| Legal form | Limited Liability Company | Mar 29, 2024 | Fact | Form ADV |
| Portfolio page | Sep 30, 2026 | Fact | no URL | |
| Portfolio page | Sep 16, 2026 | Fact | no URL | |
| Portfolio page | Sep 12, 2026 | Fact | no URL | |
| Private funds reported | 3 | Apr 21, 2026 | Fact | Form ADV |
| Private funds reported | 3 | Apr 21, 2026 | Fact | Form ADV |
| Private funds reported | 13 | Mar 29, 2024 | Fact | Form ADV |
| Private fund gross assets (reported) | $3.9M | Apr 21, 2026 | Fact | Form ADV |
| Private fund gross assets (reported) | $3.9M | Apr 21, 2026 | Fact | Form ADV |
| Private fund gross assets (reported) | $1.1B | Mar 29, 2024 | Fact | Form ADV |
| Schedule a diff | sadiff-1 | Apr 21, 2026 | Fact | Form ADV |
| Stated sectors | Data infrastructure “sector words on the home page” | Sep 30, 2026 | Fact | no URL |
| Stated sectors | Data infrastructure “sector words on the home page” | Sep 16, 2026 | Fact | no URL |
| Stated sectors | Data infrastructure “sector words on the home page” | Sep 12, 2026 | Fact | no URL |
| Stated stages | growth “stage words on the home page” | Sep 30, 2026 | Fact | no URL |
| Stated stages | growth “stage words on the home page” | Sep 16, 2026 | Fact | no URL |
| Stated stages | growth “stage words on the home page” | Sep 12, 2026 | Fact | no URL |
| Team page | Sep 30, 2026 | Fact | no URL | |
| Team page | Sep 16, 2026 | Fact | no URL | |
| Team page | Sep 12, 2026 | Fact | no URL | |
| Venture funds reported | 3 | Apr 21, 2026 | Fact | Form ADV |
| Venture funds reported | 3 | Apr 21, 2026 | Fact | Form ADV |
| Venture funds reported | 13 | Mar 29, 2024 | Fact | Form ADV |
| Website | Apr 21, 2026 | Fact | Form ADV | |
| Website | Mar 29, 2024 | Fact | Form ADV | |
| Site title | Sep 30, 2026 | Fact | no URL | |
| Site title | Sep 16, 2026 | Fact | no URL | |
| Site title | Sep 12, 2026 | Fact | no URL |
How this is scored
Scores, classification basis and filing advisersMulti-stage venture firm, confirmed · 2 filing advisers share this firmShowHide
Both early and growth/opportunity families, reported GAV $285M
This firm files as 2 advisers on mercatopartners.com: Mercato Management Legacy, LLC. Each keeps its own CRD, funds and filings; the grouping is the website each swore to on Form ADV and is recomputed every pass.
- importance
- gav: $0 · funds: 0.83 · people: 0.08 · investments: 0.34 · co investors: 0.42
- active deployment
- investments 12m: 0 · fund raising 18m: 0 · people joined 12m: 0 · vintage within 3y: 1 · latest investment at: not scored
- emerging manager
- fund count: 10 · reported gav: $3.9M · first adv filing: 2012-04-02 · years since first filing: 14.5
Fits, record history and connections
scored matches for this investor, every identity change, every edge
Record history
- Adviser's first ADV filing2012-04-02source on record
The ledger records every merge, rename and reclassification this record went through and the dated filings observed on it, so the identity on this page can be traced to the records it was built from. The ledger's own sentences name other records, so they show with the names.