Firms, funds, partners, companies and rounds from sworn filings, firm sites and announcements, kept as a graph with a date and a source on every edge. Facts, inferences and estimates are labelled as such. A fund target is never a close, GAV is never dry powder, and a round size is never an investor’s check.

The names on this page are hidden. Create a free account and they fill in. No card, and every figure, date and source on this page is public either way.

Firms / G•••••• C•••••• M••••••••• L•

G•••••• C•••••• M••••••••• L•

Private equity with venture activity · probablePalm Beach, FLg••••••.comSEC registered investment adviser

GenRock Capital Management is a value-oriented private investment firm that partners with top-tier brands and experienced management teams to build lasting companies and create long-term value. Founded in 2017, we specialize in U.S.-based, control investments in cash-generative businesses and defensive industries in need of consolidation. We are currently deploying capital from our most recent fund, raised […]

registered adviser; venture funds are 0% of 2 private funds

Importance
17
moderate
Active deployment
0
low
Emerging
0
low
Completeness
63
high
Freshness
99
high
Research priority
3
low
Identity and regulatory footprint
Headquarters
Palm Beach, FLadviserinfo.sec.gov
Office address
375 SOUTH COUNTY ROAD, SUITE 210, Palm Beach, FL, 33480adviserinfo.sec.gov
Business phone
212-301-0770adviserinfo.sec.gov
Website
g••••••.com
SEC adviser type
registered investment adviseradviserinfo.sec.gov
SEC exemption claimed
unknown
Latest Form ADV
Aug 22, 2024
Private funds reported
2 (0 venture capital funds)adviserinfo.sec.gov
Private fund gross assets
$252Madviserinfo.sec.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder
Regulatory AUM
$308Mthe adviser's RAUM, a regulatory measure, never a fund size
Employees
5
Owners on Schedule A
G•••••• C•••••• M••••••••• G•• L•• (General Partner), NA
business email
info@genrock.comgenrock.compublished by the subject
business phone
212-301-0770adviserinfo.sec.govpublished by the subject
Stated thesis versus observed behaviour
no observed deals yet
Stated (the firm’s website)
Sectors
ai
Stages
not stated or not yet read
Geography
not stated
Check size
not stated; DFX does not estimate checks from round sizes
Observed (from deals on record)
Stage at participation: no observed deals yet
Stage at first entry: no observed deals yet
Sectors: no observed deals yet
lead rate n/afollow-on rate n/anew logos, 12 months 0
Funds and vehicles
1 reported
VehicleTypeVintageLifecycleReported GAVOwnersForm D soldLatest Form D
G•••••• I••••••••• F••• I• L•Fund · ADV: Private Equity Fund2017 form d first saleHarvest$170M
Aug 22, 2024
16$130MApr 1, 2021
GAV is the gross asset value the adviser reported on Form ADV for the vehicle, never the fund’s committed size and never dry powder. Form D sold is the amount sold as of the latest filing, never a final close.
Investment team
10 current, 1 departed
Associate
FactVenture organization websites (about, team, portfolio, thesis, news pages)
R••• K•••
Investment Associate
Associate
FactVenture organization websites (about, team, portfolio, thesis, news pages)
M•••••• A••••
Founder & Managing Partner
Managing partner
FactVenture organization websites (about, team, portfolio, thesis, news pages)
M•••••• R••••• A••••
Managing Member · since Apr 1, 2017
Managing partner
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
B••• P•••••••
GenRock Operating Partner
Operating partner
FactVenture organization websites (about, team, portfolio, thesis, news pages)
B•• C••••••
GenRock Operating Partner
Operating partner
FactVenture organization websites (about, team, portfolio, thesis, news pages)
Operating partner
FactVenture organization websites (about, team, portfolio, thesis, news pages)
C•••••• H•••••
VP of Operations, Early Foundations Childcare
Platform and operations
FactVenture organization websites (about, team, portfolio, thesis, news pages)
Platform and operations
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
N••• S•••
Fund Controller & Chief Compliance Officer
Platform and operations
FactVenture organization websites (about, team, portfolio, thesis, news pages)
1 departed (kept with end dates)
Investments on record
0 edges, 0 companies, 0 partner-attributed
No investment on record yet. Edges arrive from the firm’s portfolio page, financing announcements, and Form D board seats.
Co-investors
0 relationships from shared deals, counted for the whole firm
No co-investor relationship yet: these are derived only from rounds and portfolio listings the graph has seen both investors on.
Limited partners
0 disclosed
No LP commitment on record. An LP edge needs a public disclosure with a quote: a pension report (see Limited partners for the plans read), a fund announcement naming the LP, or a Form ADV owner. The fund page carries the LP’s reported performance.
Timeline
5 dated events
  1. Mar 1, 2024
    N••••••• S••••••• A••••• S••• joined Schedule A of G•••••• C•••••• M••••••••• L• as Cco/Fund Controller
    Person joinedPeopleFactN••••••• S••••••• A••••• S•••SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  2. Mar 27, 2020
    D••••••• L••• S•••••••• (Chief Compliance Officer) no longer on Schedule A of G•••••• C•••••• M••••••••• L•
    Person leftPeopleInferenceD••••••• L••• S••••••••SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  3. Jun 1, 2019
    D••••••• L••• S•••••••• joined Schedule A of G•••••• C•••••• M••••••••• L• as Chief Compliance Officer
    Person joinedPeopleFactD••••••• L••• S••••••••SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  4. Oct 3, 2017
    G•••••• C•••••• M••••••••• L• first filed Form ADV (ERA)
    First SEC adviser filingOrganizationFactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  5. Oct 3, 2017
    G•••••• I••••••••• F••• I• L• first reported on Form ADV by G•••••• C•••••• M••••••••• L• (Private Equity Fund), GAV $60,000,000
    Fund first reported on Form ADVFundsFactG•••••• I••••••••• F••• I• L•SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Classification history
  1. Sep 12, 2026
    Private equity with venture activity (probable, 75%, cls-1)
    registered adviser; venture funds are 0% of 2 private funds
Evidence
37 observations from 2 sources
Every observation behind this profile, with its source, date and class
FactValueEffectiveClassSource
SEC adviser typeregistered_investment_adviserAug 22, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
First Form ADV filing2017-10-03Aug 22, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Adv history loadedadv-hist-1Sep 12, 2026FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Latest Form ADV filing2024-08-22Aug 22, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Venture share of reported funds0Aug 22, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Business phone212-301-0770Aug 22, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Contact page urlhttps://g••••••.com/
“contact page linked from the home page”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
DescriptionGenRock Capital Management is a value-oriented private investment firm that partners with top-tier brands and experienced management teams to build lasting companies and create long-term value. Founded in 2017, we specialize in U.S.-based, control investments in cash-generative businesses and defensive industries in need of consolidation. We are currently deploying capital from our most recent fund, raised […]
“meta description”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
DescriptionGenRock Capital Management is a value-oriented private investment firm that partners with top-tier brands and experienced management teams to build lasting companies and create long-term value. Founded in 2017, we specialize in U.S.-based, control investments in cash-generative businesses and defensive industries in need of consolidation. We are currently deploying capital from our most recent fund, raised […]
“meta description”
Sep 13, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Employees5Aug 22, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
HeadquartersPalm Beach, FLAug 22, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Office address375 SOUTH COUNTY ROAD, SUITE 210, Palm Beach, FL, 33480Aug 22, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Portfolio pagehttps://g••••••.com/
“0 entries read”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Portfolio pagehttps://g••••••.com/
“0 entries read”
Sep 13, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Private funds reported2Aug 22, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Private fund gross assets (reported)$252MAug 22, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Regulatory AUM (adviser, not fund size)$308MAug 22, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Stated sectorsai
“sector words on the home page”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Stated sectorsai
“sector words on the home page”
Sep 13, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Team pagehttps://g••••••.com/
“8 name/title pairs read”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Team pagehttps://g••••••.com/
“8 name/title pairs read”
Sep 13, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Venture funds reported0Aug 22, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Websitehttps://g••••••.com/Aug 22, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Site titleWelcome - G•••••• Capital Management
“title tag”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Site titleWelcome - G•••••• Capital Management
“title tag”
Sep 13, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)