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Firms / A•••••••••

A•••••••••

Institutional venture firmSan Francisco, CAa•••••••••.comSEC venture capital fund adviser

••• Locked

venture manager, reported GAV $78M across 8 vehicles

Importance
25
moderate
Active deployment
25
moderate
Emerging
0
low
Completeness
63
high
Freshness
97
high
Research priority
11
low
Identity and regulatory footprint
Headquarters
San Francisco, CAa•••••••••.s••.gov
Office address
••• Lockeda•••••••••.s••.gov
Business phone
••• Lockeda•••••••••.s••.gov
SEC adviser type
exempt reporting advisera•••••••••.s••.gov
SEC exemption claimed
venture capital fund advisera•••••••••.s••.govItem 2.B(1): advises solely venture capital funds
Latest Form ADV
Mar 25, 2026
Private funds reported
9 (9 venture capital funds)a•••••••••.s••.gov
Private fund gross assets
$173Ma•••••••••.s••.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder
business phone
••• Lockeda•••••••••.s••.govpublished by the subject
business phone
••• Lockeda•••••••••.s••.govpublished by the subject
Stated thesis versus observed behaviour
no observed deals yet
Stated (the firm’s website)
Sectors
consumer
Stages
not stated or not yet read
Geography
not stated
Check size
not stated; DFX does not estimate checks from round sizes
Observed (from deals on record)
Stage at participation: no observed deals yet
Stage at first entry: no observed deals yet
Sectors: no observed deals yet
lead rate n/afollow-on rate n/anew logos, 12 months 0
Funds and vehicles
8 reported
VehicleTypeVintageLifecycleReported GAVOwnersForm D soldLatest Form D
A••••••••• F••• I•• L•••Fund2023 form d first saleActive deployment$21.6M
Mar 18, 2024
35$23.2MJan 2, 2025
A••••••••• A••••••••• I•• L••Feeder or parallel2023 adv first reportedActive deployment$3.3M
Mar 18, 2024
12$0Feb 11, 2022
A••••••••• A••••••••• V• L••Feeder or parallel2023 form d first saleActive deployment$1.3M
Mar 18, 2024
9$950,000Nov 17, 2023
A••••••••• A••••••••• I••• L••Feeder or parallel2023 adv first reportedActive deployment$870,835
Mar 18, 2024
8$0Jan 25, 2022
A••••••••• A••••••••• L•• • S••••• B• 2•••Feeder or parallel2023 name yearActive deployment$0
Mar 18, 2024
3$0Jan 8, 2024
A••••••••• A••••••••• I•• L••Feeder or parallel2021 form d first saleMature$504,007
Mar 18, 2024
1$500,000
of $500,000
Sep 16, 2021
A••••••••• V••••••• F••• I• L•Fund2020 form d first saleMature$50.1M
Mar 18, 2024
88$23.0M
of $50.0M
Jun 15, 2021
A••••••••• A••••••••• I• L••Feeder or parallel2020 form d first saleMature$622,813
Mar 18, 2024
27$634,475
of $634,475
Jun 15, 2020
GAV is the gross asset value the adviser reported on Form ADV for the vehicle, never the fund’s committed size and never dry powder. Form D sold is the amount sold as of the latest filing, never a final close.
Investment team
3 current, 0 departed
A•••••••• R• B••••••••
M••••• O• A••••••••• F••• I• G•• L•• · since Feb 1, 2023
General partner
J•••• G•••••
M••••• O• A••••••••• F••• I• G•• L•• · since Feb 1, 2023
General partner
N•••••• D••••• L••••••• M•••••
N••••••••• M••••• O• A••••••••• V••••••• F••• I• G•• L•• · since Jul 1, 2021
Managing partner
Investments on record
0 edges, 0 companies, 0 partner-attributed
No investment on record yet. Edges arrive from the firm’s portfolio page, financing announcements, and Form D board seats.
Co-investors
0 relationships from shared deals, counted for the whole firm
No co-investor relationship yet: these are derived only from rounds and portfolio listings the graph has seen both investors on.
Limited partners
0 disclosed
No LP commitment on record. An LP edge needs a public disclosure with a quote: a pension report (see Limited partners for the plans read), a fund announcement naming the LP, or a Form ADV owner. The fund page carries the LP’s reported performance.
Timeline
10 dated events
  1. Mar 18, 2024
  2. Mar 18, 2024
  3. Mar 18, 2024
  4. Feb 17, 2023
  5. Feb 17, 2023
  6. Aug 27, 2021
  7. Aug 27, 2021
  8. Aug 27, 2021
  9. Aug 27, 2021
  10. Jul 1, 2021
Classification history
  1. Sep 12, 2026
    Institutional venture firm (confirmed, 95%, cls-1)
    venture manager, reported GAV $78M across 8 vehicles
Evidence
38 observations from 3 sources
Every observation behind this profile, with its source, date and class
FactValueEffectiveClassSource
Why admittedvc_exemption,vc_funds_reportedMar 25, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC exemption claimedventure_capital_fund_adviserMar 25, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC exemption claimedventure_capital_fund_adviserMar 18, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
SEC adviser typeexempt_reporting_adviserMar 25, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC adviser typeexempt_reporting_adviserMar 18, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
First Form ADV filing2021-08-27Mar 18, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Adv history loadedadv-hist-1Sep 12, 2026FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Latest Form ADV filing2026-03-25Mar 25, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Latest Form ADV filing2024-03-18Mar 18, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
SEC statusERA - ActiveMar 25, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC status effective2021-08-27Mar 25, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Venture share of reported funds1Mar 18, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Business phone••• LockedMar 25, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Business phone••• LockedMar 18, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Description••• Locked
••• Locked
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Description••• Locked
••• Locked
Sep 15, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
HeadquartersSan Francisco, CAMar 25, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
HeadquartersSan Francisco, CAMar 18, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Office address••• LockedMar 25, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Office address••• LockedMar 18, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Legal formLimited Liability CompanyMar 25, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Legal formLimited Liability CompanyMar 18, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Private funds reported9Mar 25, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Private funds reported8Mar 18, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Private fund gross assets (reported)$173MMar 25, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Private fund gross assets (reported)$78.2MMar 18, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Stated sectorsconsumer
sector words on the home page
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Stated sectorsconsumer
sector words on the home page
Sep 15, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Venture funds reported9Mar 25, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Venture funds reported8Mar 18, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Website••• LockedMar 25, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Website••• LockedMar 18, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Site titleA••••••••• | Consumer Investors
title tag
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Site titleA••••••••• | Consumer Investors
title tag
Sep 15, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)