Firms, funds, partners, companies and rounds from sworn filings, firm sites and announcements, kept as a graph with a date and a source on every edge. Facts, inferences and estimates are labelled as such. A fund target is never a close, GAV is never dry powder, and a round size is never an investor’s check.

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Firms / B•• M••••••••• C••••••• L••

B•• M••••••••• C••••••• L••

Private equity with venture activity · probableNew York, NYb•••••••••SEC registered investment adviser

registered adviser; venture funds are 0% of 8 private funds

Importance
22
moderate
Active deployment
0
low
Emerging
0
low
Completeness
50
elevated
Freshness
99
high
Research priority
6
low
Identity and regulatory footprint
Headquarters
New York, NYadviserinfo.sec.gov
Office address
205 E 42ND STREET, SUITE 2000, New York, NY, 10017adviserinfo.sec.gov
Business phone
212-970-2400adviserinfo.sec.gov
SEC adviser type
registered investment adviseradviserinfo.sec.gov
SEC exemption claimed
unknown
Latest Form ADV
Apr 30, 2024
Private funds reported
8 (0 venture capital funds)adviserinfo.sec.gov
Private fund gross assets
$379Madviserinfo.sec.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder
Regulatory AUM
$379Mthe adviser's RAUM, a regulatory measure, never a fund size
Employees
8
business phone
212-970-2400adviserinfo.sec.govpublished by the subject
Stated thesis versus observed behaviour
no observed deals yet
Stated (the firm’s website)
Sectors
not stated or not yet read
Stages
not stated or not yet read
Geography
not stated
Check size
not stated; DFX does not estimate checks from round sizes
Observed (from deals on record)
Stage at participation: no observed deals yet
Stage at first entry: no observed deals yet
Sectors: no observed deals yet
lead rate n/afollow-on rate n/anew logos, 12 months 0
Funds and vehicles
4 reported
VehicleTypeVintageLifecycleReported GAVOwnersForm D soldLatest Form D
B•• B•• I••••••••• L•Fund · ADV: Private Equity Fund2020 form d first saleMature$203M
Apr 30, 2024
76$90.9M
of $90.9M
Sep 10, 2020
B•• B•• B••••••• L•Fund · ADV: Private Equity Fund2020 form d first saleMature$67.7M
Apr 30, 2024
4$23.0M
of $23.0M
Sep 10, 2020
B•• M•• I••••••••• L•Fund · ADV: Private Equity FundunknownUnknown$5.2M
Apr 30, 2024
16unknownunknown
B•• o• I••••••••• L•Fund · ADV: Private Equity FundunknownUnknown$4.9M
Apr 30, 2024
44unknownunknown
GAV is the gross asset value the adviser reported on Form ADV for the vehicle, never the fund’s committed size and never dry powder. Form D sold is the amount sold as of the latest filing, never a final close.
Investment team
3 current, 0 departed
Investments on record
0 edges, 0 companies, 0 partner-attributed
No investment on record yet. Edges arrive from the firm’s portfolio page, financing announcements, and Form D board seats.
Co-investors
0 relationships from shared deals, counted for the whole firm
No co-investor relationship yet: these are derived only from rounds and portfolio listings the graph has seen both investors on.
Limited partners
0 disclosed
No LP commitment on record. An LP edge needs a public disclosure with a quote: a pension report (see Limited partners for the plans read), a fund announcement naming the LP, or a Form ADV owner. The fund page carries the LP’s reported performance.
Timeline
7 dated events
  1. Sep 14, 2020
    B•• M••••••••• C••••••• L•• first filed Form ADV (ERA)
  2. Sep 14, 2020
    B•• B•• B••••••• L• first reported on Form ADV by B•• M••••••••• C••••••• L•• (Private Equity Fund), GAV $23,000,000
  3. Sep 14, 2020
    B•• o• I••••••••• L• first reported on Form ADV by B•• M••••••••• C••••••• L•• (Private Equity Fund), GAV $13,362,429
  4. Sep 14, 2020
    B•• B•• I••••••••• L• first reported on Form ADV by B•• M••••••••• C••••••• L•• (Private Equity Fund), GAV $90,900,000
  5. Sep 14, 2020
    B•• M•• I••••••••• L• first reported on Form ADV by B•• M••••••••• C••••••• L•• (Private Equity Fund), GAV $3,889,000
  6. Nov 1, 2018
    A••••• E• R•••• joined Schedule A of B•• M••••••••• C••••••• L•• as Chief Compliance Officer/Parnter
  7. Nov 1, 2018
    A••••• S••••••• joined Schedule A of B•• M••••••••• C••••••• L•• as Partner
Classification history
  1. Sep 12, 2026
    Private equity with venture activity (probable, 75%, cls-1)
    registered adviser; venture funds are 0% of 8 private funds
Evidence
25 observations from 2 sources
Every observation behind this profile, with its source, date and class
FactValueEffectiveClassSource
SEC adviser typeregistered_investment_adviserApr 30, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
First Form ADV filing2020-09-14Apr 30, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Adv history loadedadv-hist-1Sep 12, 2026FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Latest Form ADV filing2024-04-30Apr 30, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Venture share of reported funds0Apr 30, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Business phone212-970-2400Apr 30, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Employees8Apr 30, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
HeadquartersNew York, NYApr 30, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Office address205 E 42ND STREET, SUITE 2000, New York, NY, 10017Apr 30, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Private funds reported8Apr 30, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Private fund gross assets (reported)$379MApr 30, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Regulatory AUM (adviser, not fund size)$379MApr 30, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Venture funds reported0Apr 30, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Websitehttps://www.brandvelocitygroup.comApr 30, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Website statusunreachable
home page did not answer with HTML
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Website statusunreachable
home page did not answer with HTML
Sep 15, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)