DFX Intelligence
Allocator Intelligence
The capital-owner graph behind private markets. Who owns the capital, who decides, how much, under what policy, on whose advice, to which managers, and what changed, with a source and a date behind every row. A target is never an actual, a disclosed holding is never an approval, and an estimate says so.
Corporate pension
Cash Balance Retirement Plan of Hallmark Cards, Inc.
Corporate pensionKansas City, MO
Assets
$427M
Total assets, Dec 31, 2024 reported
Funded
80.0%
Jan 1, 2024
Private markets target
n/a
policy Dec 31, 2024
Commitments
0
none on the tape
Plan sponsor: Hallmark Cards, Inc.
Allocation policy
Form 5500, as of Dec 31, 2024
Actual allocation lines without a target (as filed)
- Master trust investment accounts 96.0%
Consultants and advisers
5 firms
- Albourne America LLC Investment adviser (plan)through Dec 31, 2022 Form 5500
- Callan LLC Investment adviser (plan)through Dec 31, 2022 Form 5500
- Aon Actuarythrough Dec 31, 2022 Form 5500
- State Street Bank & Trust Company Custodianthrough Dec 31, 2022 Form 5500
- AON Consulting, Inc. Actuarythrough Dec 31, 2022 Form 5500
People
No investment staff or executives have been read for this allocator yet.
Manager roster
No manager relationship is on the tape for this allocator.
Commitments
No fund commitments are on the tape for this allocator. The tape holds the plans that publish their own private-markets reports; a plan that publishes one and is not here is a gap we can close.
Size and funding
33 readings
Investment management fees
$221,283 (2023-12) · $178,659 (2022-12)
Form 5500 filings
3 plan years
| Plan year | Participants | Assets (SB market) | Funding target | FTAP | Total assets (H) | Partnerships / JV | Master trust | Real estate |
|---|---|---|---|---|---|---|---|---|
| 2024 to Dec 31, 2024 | 6,977 | $436M | $569M | 80.0% | $427M | n/a | $410M | n/a |
| 2023 to Dec 31, 2023 | 7,254 | $437M | $590M | 80.1% | $436M | n/a | $423M | n/a |
| 2022 to Dec 31, 2022 | 7,494 | $539M | $587M | 84.7% | $437M | n/a | $433M | n/a |
Service providers and investment entities as filed (Schedule C and D, latest year first)
- AON Consulting codes 11 17 50 $435,934 PY2024
- State Street Bank & Trust codes 13 18 19 25 50 62 99 $359,362 PY2024
- Albourne America LLC codes 27 50 $206,210 PY2024
- Rubinbrown LLP codes 10 50 $33,006 PY2024
- Callan LLC codes 27 50 $19,805 PY2024
- Evestment codes 49 50 $15,937 PY2024
- Pension Benefit Information LLC codes 49 50 $15,610 PY2024
- HMK Mstr Trst-All Cap Equity Sched. D M $72.5M PY2024
- HMK Mstr Trst-Absolute Return Fund Sched. D M $115M PY2024
- HMK Mstr Trst-New Db Pool Sched. D M $36.3M PY2024
- HMK Mstr Trst-Long Duration Fi-Hmk Sched. D M $164M PY2024
- HMK Mstr Trst-Real Estate Fund Sched. D M $16.7M PY2024
- HMK Mstr Trst-Stif Db Sched. D M $5.4M PY2024
- HMK Mstr Trst-Private Equity Fund Sched. D M $345,476 PY2024
- AON Consulting, Inc. codes 11 PY2024
- AON Consulting codes 11 17 50 $725,515 PY2023
- State Street Bank & Trust codes 13 18 19 25 50 62 99 $365,492 PY2023
- Albourne America LLC codes 27 50 $218,751 PY2023
- Rubinbrown LLP codes 10 50 $35,116 PY2023
- Callan LLC codes 27 50 $19,356 PY2023
- Evestment codes 49 50 $16,519 PY2023
- HMK Mstr Trst-Stif Db Sched. D M $7.0M PY2023
- HMK Mstr Trst-Absolute Return Fund Sched. D M $111M PY2023
- HMK Mstr Trst-New Db Pool Sched. D M $96.5M PY2023
- HMK Mstr Trst-Long Duration Fi-Hmk Sched. D M $95.8M PY2023
- HMK Mstr Trst-All Cap Equity Sched. D M $78.5M PY2023
- HMK Mstr Trst-Real Estate Fund Sched. D M $33.7M PY2023
- HMK Mstr Trst-Private Equity Fund Sched. D M $553,040 PY2023
- AON Consulting, Inc. codes 11 PY2023
- AON Consulting codes 11 17 50 $548,667 PY2022
- State Street Bank & Trust codes 13 18 19 25 50 62 99 $474,586 PY2022
- Albourne America LLC codes 27 50 $174,798 PY2022
- Rubinbrown LLP codes 10 50 $24,616 PY2022
- Callan LLC codes 27 50 $18,231 PY2022
- Evestment codes 49 50 $10,097 PY2022
- HMK Mstr Trst-Absolute Return Fund Sched. D M $134M PY2022
- HMK Mstr Trst-New Db Pool Sched. D M $101M PY2022
- HMK Mstr Trst-Long Duration Fi-Hmk Sched. D M $81.7M PY2022
- HMK Mstr Trst-Real Estate Fund Sched. D M $42.8M PY2022
- HMK Mstr Trst-Stif Db Sched. D M $8.9M PY2022
- HMK Mstr Trst-Private Equity Fund Sched. D M $985,105 PY2022
- HMK Mstr Trst-All Cap Equity Sched. D M $63.1M PY2022
- AON Consulting, Inc. codes 11 PY2022
What changed
2 events
- Jan 1, 2023Funded status changedCash Balance Retirement Plan of Hallmark Cards, Inc. funded ratio 84.7% -> 80.1% (2022-01-01 to 2023-01-01)
- Jan 1, 2023Assets changedCash Balance Retirement Plan of Hallmark Cards, Inc. plan assets $539M -> $437M (-18.9%, 2022-01-01 to 2023-01-01)
Board record: approvals, recommendations, searches, terminations and re-up prospects for this system.
Provenance
Identifiers: EIN-PN 440272180-002
Cross-graph: no entry on another DFX graph
First observed Sep 15, 2026, last observed Sep 15, 2026. Classification confirmed. Every row above carries its source; a reported figure is the subject’s own, a derived one is arithmetic on reported figures, an estimated one is a model or a survey imputation and is never summed into a headline.