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Family officesOfficefamily investment company · candidate

LaunchCapital

Pritzker and Vlock families family

New Haven, CT

LaunchCapital is the seed-stage venture capital arm of the Pritzker Vlock Family Office

This is the graph view. The full profile, with its team, deals and sources, is on Family Offices.Open the full profile →

Search this name across graphsid dfx:fo:e61b7573-a3d2-4cf8-83a6-44304b6b2916

Data as of Sep 19, 2026 (this record's last observation) from federal regulator filings, firm and issuer disclosures, dfx's own graph. Page built Sep 20, 2026, 12:35 PM UTC and rebuilt at most every 15 minutes.

Relationships: 153
Dated events: 3
On other graphs: 0
Observed: Sep 14, 2026 to Sep 19, 2026
19 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Family served: Pritzker and Vlock families
Wealth origin: Pritzker family industrial conglomerate Marmon and Hyatt hotels fortune
Sectors: Industry agnostic seed investing
Investments: 145
Direct investments: 145
Latest investment: Jan 5, 2017
People: 6
Decision makers: 4derived
Website: launchcapital.com

Investments

Target	State	Kind	Asset class	Sector	Announced	Amount	Evidence
Zagster	n/a	Round participation	n/a	n/a	Jan 5, 2017	n/a	fact
Localytics	n/a	Portfolio listing	n/a	software	n/a	n/a	inference
LawnLove	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
Tripping	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
Mayvenn	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
EatClub	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
Breezeway	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
Clover	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
Glam&Go	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
Carpe Lotion	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
HodoSoy	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
Invino	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
Icn	n/a	Portfolio listing	n/a	software	n/a	n/a	inference
YourMechanic	n/a	Portfolio listing	n/a	industrial services	n/a	n/a	inference
Union Station	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
MiniBar	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
ShopTalk	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
Alloy	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
BoardOnTrack	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
MoveWith	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
TheGromment	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
Yumble	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact
Snap	n/a	Portfolio listing	n/a	food and beverage	n/a	n/a	inference
ClearGov	n/a	Portfolio listing	n/a	software	n/a	n/a	inference
QMixers	n/a	Portfolio listing	n/a	n/a	n/a	n/a	fact

People

Person	Title	Role	Seniority	Family member	Current	Evidence
Elon S. Boms	Co-Founder and Chairman	leadership	senior	n/a	yes	fact
Steven J. Benson	Venture Partner	leadership	senior	n/a	yes	fact
Elon Boms	Founder	leadership	senior	n/a	yes	fact
Joseph Iannotta	Controller, Pritzker Vlock Family Office	operations	unknown	no	yes	fact
Elon Boms	Managing Director, Pritzker Vlock Family Office; Co-Founder and Chairman, LaunchCapital	leadership	senior	no	yes	fact
Steven Benson	Chief Operating Officer and Director, Thimble Point Acquisition Corp.	operations	unknown	no	yes	fact

Relationships

showing 80 of 153

Invested in (80)

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and 50 more

Dated events

3 bookkeeping events (roster, classification and holdings changes) folded below

Show 3 bookkeeping events

First seen by DFX
Sep 15, 2026
date not stated
LaunchCapital: PROBABLE_SFO -> FAMILY_INVESTMENT_COMPANY (A 2017 Business Wire press release (independent of our S-1 source) confirms LaunchCapital is the seed-stage venture vehicle operating as part of the Pritzker/Vlock Family Office, run by Karen Pritzker and Michael Vlock.)
First seen by DFX
Sep 14, 2026
date not stated
LaunchCapital: CANDIDATE_FAMILY_OFFICE -> PROBABLE_SFO (a filing by a third party describes it as a single family office (cited))
Occurred
Jun 25, 2021
LaunchCapital described on SEC filings as 'family office' (S-1, S-1/A)

Who to call

the organisation, the role and the published line, with the filing or website that published it; revealed to signed-in accounts

The firm's published line

Revealable: 1 website (office website) · as of 2026-09-19

Also named here, with no published line of their own (reach them through the firm): Elon S. Boms (Co-Founder and Chairman), Steven J. Benson (Venture Partner), Elon Boms (Managing Director, Pritzker Vlock Family Office; Co-Founder and Chairman, LaunchCapital), Joseph Iannotta (Controller, Pritzker Vlock Family Office), Steven Benson (Chief Operating Officer and Director, Thimble Point Acquisition Corp.).

Who to call is the organisation, the person's role and the line they published themselves: a business phone, office address, website or profile link from Form ADV, Form 13F or their own website, with that source named on every value. The counts above are what a reveal returns; a personal email is rarely published, so most reveals are the firm's line. Never data bought from a provider, never anything personal. Reveals by plan

Provenance

Graph: Family Offices
Canonical id: dfx:fo:e61b7573-a3d2-4cf8-83a6-44304b6b2916
First observed: Sep 14, 2026
Last observed: Sep 19, 2026 13 h ago
Source families: Federal regulator filings, Firm and issuer disclosures, DFX's own graph
4 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

LaunchCapital

Pritzker and Vlock families family

New Haven, CT

LaunchCapital is the seed-stage venture capital arm of the Pritzker Vlock Family Office

This is the graph view. The full profile, with its team, deals and sources, is on Family Offices.Open the full profile →

Search this name across graphsid dfx:fo:e61b7573-a3d2-4cf8-83a6-44304b6b2916

Target

State

Kind

Asset class

Sector

Announced

Amount

Evidence

Zagster

n/a

Round participation

n/a

Jan 5, 2017

n/a

fact

Localytics

n/a

Portfolio listing

n/a

software

n/a

inference

LawnLove

n/a

Portfolio listing

n/a

fact

Tripping

n/a

Portfolio listing

n/a

fact

Mayvenn

n/a

Portfolio listing

n/a

fact

EatClub

n/a

Portfolio listing

n/a

fact

Breezeway

n/a

Portfolio listing

n/a

fact

Clover

n/a

Portfolio listing

n/a

fact

Glam&Go

n/a

Portfolio listing

n/a

fact

Carpe Lotion

n/a

Portfolio listing

n/a

fact

HodoSoy

n/a

Portfolio listing

n/a

fact

Invino

n/a

Portfolio listing

n/a

fact

Icn

n/a

Portfolio listing

n/a

software

n/a

inference

YourMechanic

n/a

Portfolio listing

n/a

industrial services

n/a

inference

Union Station

n/a

Portfolio listing

n/a

fact

MiniBar

n/a

Portfolio listing

n/a

fact

ShopTalk

n/a

Portfolio listing

n/a

fact

Alloy

n/a

Portfolio listing

n/a

fact

BoardOnTrack

n/a

Portfolio listing

n/a

fact

MoveWith

n/a

Portfolio listing

n/a

fact

TheGromment

n/a

Portfolio listing

n/a

fact

Yumble

n/a

Portfolio listing

n/a

fact

Snap

n/a

Portfolio listing

n/a

food and beverage

n/a

inference

ClearGov

n/a

Portfolio listing

n/a

software

n/a

inference

QMixers

n/a

Portfolio listing

n/a

fact

Person

Title

Role

Seniority

Family member

Current

Evidence

Elon S. Boms

Co-Founder and Chairman

leadership

senior

n/a

yes

fact

Steven J. Benson

Venture Partner

leadership

senior

n/a

yes

fact

Elon Boms

Founder

leadership

senior

n/a

yes

fact

Joseph Iannotta

Controller, Pritzker Vlock Family Office

operations

unknown

yes

fact

Elon Boms

Managing Director, Pritzker Vlock Family Office; Co-Founder and Chairman, LaunchCapital

leadership

senior

yes

fact

Steven Benson

Chief Operating Officer and Director, Thimble Point Acquisition Corp.

operations

unknown

yes

fact