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RIA / WealthAdvisorCertified Financial Planner22 years in industry

VERONICA RUBIO

Advisor at CERITY PARTNERS LLC

SAN FRANCISCO, CA | NEW YORK, NY

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Search this name across graphsid dfx:ria:021f5fd8-5914-2e82-0044-025bb270daba

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 9:14 AM UTC and rebuilt at most every 15 minutes.

Relationships: 6
Dated events: 1
On other graphs: 0
Observed: Sep 14, 2010 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: CERITY PARTNERS LLC
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Mar 12, 2004earliest registration or exam on IAPD
Years in industry: 22derivedfrom the industry start date
Years at current firm: 3derivedfrom the current registration's begin date
Prior firms: 5
Current registrations: 1
Registered states: 1
Designations: Certified Financial Planner
Exams: S66|S63
First exam: Mar 12, 2004
First registration: Sep 14, 2010
Dual registered: no
IAPD individual key: 4599158

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
CERITY PARTNERS LLC	Independent wealth	Nov 2, 2022	n/a	yes	SAN FRANCISCO, CA\|NEW YORK, NY	Current employment
MERCER GLOBAL ADVISORS INC.	Independent wealth	Apr 14, 2021	Oct 20, 2022	no	San Francisco, CA	Previous registration
CHARLES SCHWAB & CO., INC.	National bd RIA	Sep 9, 2013	Mar 23, 2021	no	Corte Madera, CA\|CORTE MADERA, CA\|San Mateo, CA\|Phoenix, AZ\|Oakland, CA	Previous registration
J.P. MORGAN SECURITIES LLC	Wirehouse	Oct 1, 2012	Aug 8, 2013	no	CORTE MADERA, CA	Previous registration
CHASE INVESTMENT SERVICES CORP.	Former SEC adviser	Aug 2, 2012	Oct 1, 2012	no	CORTE MADERA, CA	Previous registration
STRATEGIC ADVISERS LLC	National bd RIA	Sep 14, 2010	Jul 24, 2012	no	WALNUT CREEK, CA\|BERKELEY, CA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
MERCER GLOBAL ADVISORS INC.	CERITY PARTNERS LLC	Oct 20, 2022	Nov 2, 2022	13	Firm change	RIA to RIA
CHARLES SCHWAB & CO., INC.	MERCER GLOBAL ADVISORS INC.	Mar 23, 2021	Apr 14, 2021	22	Firm change	Ibd to RIA
J.P. MORGAN SECURITIES LLC	CHARLES SCHWAB & CO., INC.	Aug 8, 2013	Sep 9, 2013	32	Firm change	Wirehouse to ibd
CHASE INVESTMENT SERVICES CORP.	J.P. MORGAN SECURITIES LLC	Oct 1, 2012	Oct 1, 2012	0	Bulk transfer	Other
STRATEGIC ADVISERS LLC	CHASE INVESTMENT SERVICES CORP.	Jul 24, 2012	Aug 2, 2012	9	Firm change	Other

Relationships

Registered with (6)

→ CERITY PARTNERS LLCRegistered adviserregistration: current employment
Nov 2, 2022 to presentfactForm ADV
→ MERCER GLOBAL ADVISORS INC.Registered adviserregistration: previous registration
Apr 14, 2021 to Oct 20, 2022factForm ADV
→ CHARLES SCHWAB & CO., INC.Registered adviserregistration: previous registration
Sep 9, 2013 to Mar 23, 2021factForm ADV
→ J.P. MORGAN SECURITIES LLCRegistered adviserregistration: previous registration
Oct 1, 2012 to Aug 8, 2013factForm ADV
→ CHASE INVESTMENT SERVICES CORP.Registered adviserregistration: previous registration
Aug 2, 2012 to Oct 1, 2012factForm ADV
→ STRATEGIC ADVISERS LLCRegistered adviserregistration: previous registration
Sep 14, 2010 to Jul 24, 2012factForm ADV

Dated events

Occurred
Oct 20, 2022
Advisor changed firm
Veronica Rubio left Mercer Global Advisors Inc. for Cerity Partners Llc (registered 2022-11-02)
Form ADVobserved 6 days ago