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RIA / WealthAdvisordual registered (broker-dealer)21 years in industry

KEITH ANDREW HERMAN

Advisor at UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER

SCOTTSDALE, AZ | VOORHEES, NJ

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Search this name across graphsid dfx:ria:04c5a318-fe73-53ee-8428-0afeb8807b0e

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 12:42 PM UTC and rebuilt at most every 15 minutes.

Relationships: 7
Dated events: 0
On other graphs: 0
Observed: May 25, 2006 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: May 16, 2005earliest registration or exam on IAPD
Years in industry: 21derivedfrom the industry start date
Years at current firm: 8derivedfrom the current registration's begin date
Prior firms: 6
Current registrations: 1
Registered states: 1
Exams: S66
First exam: May 16, 2005
First registration: May 25, 2006
Dual registered: yes, broker-dealer
IAPD individual key: 2322605

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER	Independent wealth	Nov 2, 2017	n/a	yes	SCOTTSDALE, AZ\|VOORHEES, NJ	Current employment
CETERA INVESTMENT ADVISERS LLC	Bd affiliated wealth	Oct 16, 2015	Jul 28, 2017	no	Haddon Township, NJ	Previous registration
J P TURNER & COMPANY CAPITAL MANAGEMENT, LLC	Former SEC adviser	Sep 9, 2013	Dec 23, 2015	no	HADDON TWP, NJ	Previous registration
FINANCIAL PLANNING ASSOCIATES, LLC	Independent wealth	Jan 12, 2012	Oct 14, 2013	no	CHERRY HILL, NJ\|WHITE PLAINS, NY	Previous registration
FINANCIAL PLANNING ASSOCIATES,INC.	n/a	Jan 4, 2008	Dec 31, 2011	no	PLEASANTVILLE, NY	Previous registration
LIBERTY STATE WEALTH MANAGEMENT, INC.	n/a	Jan 29, 2007	Dec 20, 2007	no	CHERRY HILL, NJ	Previous registration
LIBERTY STATE WEALTH MANAGEMENT, INC.	n/a	May 25, 2006	Dec 31, 2006	no	CHERRY HILL, NJ	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
CETERA INVESTMENT ADVISERS LLC	UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER	Jul 28, 2017	Nov 2, 2017	97	Firm change	Other
J P TURNER & COMPANY CAPITAL MANAGEMENT, LLC	CETERA INVESTMENT ADVISERS LLC	Dec 23, 2015	Oct 16, 2015	-68	Firm change after gap	Other
FINANCIAL PLANNING ASSOCIATES, LLC	J P TURNER & COMPANY CAPITAL MANAGEMENT, LLC	Oct 14, 2013	Sep 9, 2013	-35	Firm change after gap	Other
FINANCIAL PLANNING ASSOCIATES,INC.	FINANCIAL PLANNING ASSOCIATES, LLC	Dec 31, 2011	Jan 12, 2012	12	Firm change	Other
LIBERTY STATE WEALTH MANAGEMENT, INC.	FINANCIAL PLANNING ASSOCIATES,INC.	Dec 20, 2007	Jan 4, 2008	15	Firm change	Other

Relationships

Registered with (6)

→ UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNERRegistered adviserregistration: current employment
Nov 2, 2017 to presentfactForm ADV
→ CETERA INVESTMENT ADVISERS LLCRegistered adviserregistration: previous registration
Oct 16, 2015 to Jul 28, 2017factForm ADV
→ J P TURNER & COMPANY CAPITAL MANAGEMENT, LLCRegistered adviserregistration: previous registration
Sep 9, 2013 to Dec 23, 2015factForm ADV
→ FINANCIAL PLANNING ASSOCIATES, LLCRegistered adviserregistration: previous registration
Jan 12, 2012 to Oct 14, 2013factForm ADV
→ FINANCIAL PLANNING ASSOCIATES,INC.Registered adviserregistration: previous registration
Jan 4, 2008 to Dec 31, 2011factForm ADV
→ LIBERTY STATE WEALTH MANAGEMENT, INC.Registered adviserregistration: previous registration
Jan 29, 2007 to Dec 20, 2007factForm ADV

Dated events

No dated event names this entity yet.