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RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM 100m 1b

PERSONAL FINANCIAL ADVISORS, LLC

CRD 118477

COVINGTON, LA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:05094575-2faa-2c81-36c7-c9b0c50ce2ae

Data as of Nov 18, 2020 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 1:40 AM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 0
On other graphs: 0
Observed: Mar 14, 2012 to Nov 18, 2020
23 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $122MItem 5.F on the latest filing (2020-11-18); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $113M
Private client RAUM: $121MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 5
Advisory employees: 2
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 476
Individual clients: 107
High net worth clients: 40
Custody, client assets: $0
SEC number: 801-60845
CRD: 118477
Filings on the tape: 23
First filed: Mar 14, 2012
Latest filed: Nov 18, 2020
Organised: Limited Liability Company, Louisiana

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
MERCER GLOBAL ADVISORS INC.	PARENT COMPANY	E	yes	10/2020	Nov 18, 2020	Nov 18, 2020
REED, CAMILLE, ROMERO	Member	Na	yes	12/1995	Mar 14, 2012	Nov 18, 2020
REED, ROBERT, JENNINGS	MEMBER, ELECTED MANAGER, CHIEF COMPLIANCE OFFICER	Na	yes	12/1995	Mar 14, 2012	Nov 18, 2020

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2019	Mar 2, 2020	$122M	$113M	5	2	0	n/a	n/a
2018	Feb 21, 2019	$121M	$109M	6	3	1	n/a	n/a
2017	Feb 19, 2018	$123M	$118M	6	3	1	n/a	n/a
2016	Feb 9, 2017	$107M	$103M	6	3	n/a	n/a	n/a
2015	Mar 15, 2016	$109M	$104M	6	3	n/a	n/a	n/a
2014	Feb 24, 2015	$109M	$106M	5	3	n/a	n/a	n/a
2013	Mar 3, 2014	$123M	$116M	6	3	n/a	n/a	n/a
2012	Feb 15, 2013	$108M	$98.0M	6	4	n/a	n/a	n/a
2011	Mar 14, 2012	$92.0M	$91.5M	n/a	n/a	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2019	$122M	$121M	0.7%	$107M	4.5%	5	6	0	1

Relationships

Controls (3)

← REED, CAMILLE, ROMEROOwnerMEMBER, ownership code NA, individual
Mar 14, 2012 to presentfactForm ADV
← MERCER GLOBAL ADVISORS INC.OwnerPARENT COMPANY, ownership code E, domestic entity
Nov 18, 2020 to presentfactForm ADV
← REED, ROBERT, JENNINGSOwnerMEMBER, ELECTED MANAGER, CHIEF COMPLIANCE OFFICER, ownership code NA, individual
Mar 14, 2012 to presentfactForm ADV

Registered with (2)

← ROBERT JENNINGS REEDAdvisorregistration: previous registration
Jul 12, 2004 to Jan 4, 2021factForm ADV
← Lauren Gadkowski LindsayAdvisorregistration: previous registration
Dec 12, 2012 to Oct 2, 2019factForm ADV

Dated events

No dated event names this entity yet.

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:05094575-2faa-2c81-36c7-c9b0c50ce2ae
First observed: Mar 14, 2012
Last observed: Nov 18, 2020 71 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

PERSONAL FINANCIAL ADVISORS, LLC

CRD 118477

COVINGTON, LA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:05094575-2faa-2c81-36c7-c9b0c50ce2ae

Data as of Nov 18, 2020 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 1:40 AM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

MERCER GLOBAL ADVISORS INC.

PARENT COMPANY

yes

10/2020

Nov 18, 2020

REED, CAMILLE, ROMERO

Member

yes

12/1995

Mar 14, 2012

Nov 18, 2020

REED, ROBERT, JENNINGS

MEMBER, ELECTED MANAGER, CHIEF COMPLIANCE OFFICER

yes

12/1995

Mar 14, 2012

Nov 18, 2020

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2019

Mar 2, 2020

$122M

$113M

n/a

2018

Feb 21, 2019

$121M

$109M

n/a

2017

Feb 19, 2018

$123M

$118M

n/a

2016

Feb 9, 2017

$107M

$103M

n/a

2015

Mar 15, 2016

$109M

$104M

n/a

2014

Feb 24, 2015

$109M

$106M

n/a

2013

Mar 3, 2014

$123M

$116M

n/a

2012

Feb 15, 2013

$108M

$98.0M

n/a

2011

Mar 14, 2012

$92.0M

$91.5M

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2019

$122M

$121M

0.7%

$107M

4.5%