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RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM under $100M

HERITAGE ADVISORY SERVICES, INC.

CRD 119241

MALVERN, PA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:09a204e9-a1c2-1c33-3992-c8ed3873fcb6

Data as of Jun 20, 2012 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 3:19 AM UTC and rebuilt at most every 15 minutes.

Relationships: 9
Dated events: 0
On other graphs: 0
Observed: Mar 27, 2012 to Jun 20, 2012
2 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $9.0MItem 5.F on the latest filing (2012-06-20); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $9.0M
Private client RAUM: $0derivedItem 5.D individuals plus high net worth individuals
Private client share: 0%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 1
RAUM per advisor: $9.0Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Accounts: 64
SEC number: 801-67269
CRD: 119241
Filings on the tape: 2
First filed: Mar 27, 2012
Latest filed: Jun 20, 2012
Organised: Corporation, Pennsylvania

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
BRIAN KEITH LUREEN	n/a	MALVERN, PA	25	39	n/a	yes

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
HERITAGE FINCORP, INC.	HOLDING COMPANY	E	yes	09/2006	Mar 27, 2012	Jun 20, 2012
LUREEN, BRIAN, KEITH	Owner	E	yes	09/2006	Mar 27, 2012	Jun 20, 2012
LUREEN, BRIAN, KEITH	PRESIDENT, CEO, DIRECTOR/CHIEF COMPLIANCE OFFICER	Na	yes	04/2000	Mar 27, 2012	Jun 20, 2012

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
HERITAGE FINANCIAL SYSTEMS, INC.	n/a	n/a	n/a	N	yes	n/a

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2011	Mar 27, 2012	$9.0M	$9.0M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2011	$9.0M	n/a	n/a	n/a	n/a	n/a	n/a	n/a	n/a

Relationships

Controls (2)

← LUREEN, BRIAN, KEITHOwnerOWNER, ownership code E, individual
Mar 27, 2012 to presentfactForm ADV
← HERITAGE FINCORP, INC.OwnerHOLDING COMPANY, ownership code E, domestic entity
Mar 27, 2012 to presentfactForm ADV

Registered with (6)

← BRIAN KEITH LUREENAdvisorregistration: current employment
Dec 8, 2000 to presentfactForm ADV
← JAMES MICHAEL WHITSONAdvisorregistration: previous registration
Oct 31, 2011 to Jun 27, 2012factForm ADV
← TODD NATHAN CONDIFFAdvisorregistration: previous registration
Apr 12, 2010 to Mar 25, 2011factForm ADV
← MARTIN ANDREW GRUSZKAAdvisorregistration: previous registration
Feb 6, 2006 to Apr 2, 2008factForm ADV
← RICHARD STEPHEN WIEDLAdvisorregistration: previous registration
Feb 3, 2006 to Feb 6, 2008factForm ADV
← ADAM VARRENTIAdvisorregistration: previous registration
Mar 2, 2006 to Feb 6, 2008factForm ADV

Dated events

No dated event names this entity yet.

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:09a204e9-a1c2-1c33-3992-c8ed3873fcb6
First observed: Mar 27, 2012
Last observed: Jun 20, 2012 173 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

HERITAGE ADVISORY SERVICES, INC.

CRD 119241

MALVERN, PA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:09a204e9-a1c2-1c33-3992-c8ed3873fcb6

Data as of Jun 20, 2012 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 3:19 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

BRIAN KEITH LUREEN

n/a

MALVERN, PA

n/a

yes

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

HERITAGE FINCORP, INC.

HOLDING COMPANY

yes

09/2006

Mar 27, 2012

Jun 20, 2012

LUREEN, BRIAN, KEITH

Owner

yes

09/2006

Mar 27, 2012

Jun 20, 2012

LUREEN, BRIAN, KEITH

PRESIDENT, CEO, DIRECTOR/CHIEF COMPLIANCE OFFICER

yes

04/2000

Mar 27, 2012

Jun 20, 2012

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

HERITAGE FINANCIAL SYSTEMS, INC.

n/a

yes

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2011

Mar 27, 2012

$9.0M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2011

$9.0M

n/a