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RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM 1b 10b

THE FINANCIAL ADVISORY GROUP, LLC

CRD 109558

HOUSTON, TX

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:112f679b-546b-1ce1-cb30-0a4ed152e3c0

Data as of Mar 23, 2024 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 7:48 AM UTC and rebuilt at most every 15 minutes.

Relationships: 27
Dated events: 17
On other graphs: 0
Observed: Mar 15, 2012 to Mar 23, 2024
20 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $1.2BItem 5.F on the latest filing (2024-03-23); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $1.2B
Private client RAUM: $1.2BderivedItem 5.D individuals plus high net worth individuals
Private client share: 98%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 22
Advisory employees: 10
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 2,434
Individual clients: 57
High net worth clients: 322
Custody, client assets: $49.4M
SEC number: 801-54599
CRD: 109558
Filings on the tape: 20
First filed: Mar 15, 2012
Latest filed: Mar 23, 2024
Organised: Limited Liability Company, Texas

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
Alphonso, Connie, Bass	CHIEF ADMINISTRATIVE OFFICER	Na	yes	05/1997	Mar 25, 2020	Mar 23, 2024
ALPHONSO, RICHARD, JOSEPH	Owner	D	yes	12/2022	Mar 15, 2012	Mar 23, 2024
ALPHONSO, RICHARD, JOSEPH	CHIEF EXECUTIVE OFFICER, SECRETARY, & DIRECTOR	Na	yes	06/1997	Mar 15, 2012	Mar 23, 2024
BOWEN, NATHAN, LYNN	CHIEF PLANNING OFFICER	Na	yes	01/2017	Mar 29, 2017	Mar 23, 2024
FINANCIAL ADVISORY GROUP HOLDINGS INC.	MANAGING MEMBER	E	yes	12/2022	Mar 28, 2023	Mar 23, 2024
Martinez, Juan, Diego	CHIEF COMPLIANCE OFFICER	Na	yes	01/2017	Mar 29, 2017	Mar 23, 2024
NELSON, DARRYL, ARTHUR	PRESIDENT & DIRECTOR	Na	yes	01/2017	Mar 29, 2017	Mar 23, 2024
Okwuonu, Lynnette, Diane	CHIEF OPERATING OFFICER	Na	yes	01/2024	Mar 22, 2024	Mar 23, 2024
RIFE, STEVEN, JOSEPH	CHIEF INVESTMENT OFFICER & DIRECTOR	Na	yes	01/2017	Mar 29, 2017	Mar 23, 2024
Sartor, Thomas, Sayre	CHIEF INVESTMENT STRATEGIST & DIRECTOR	Na	yes	02/2022	Mar 25, 2020	Mar 23, 2024
SCHARAR, RYAN, EDWARD	Director	Na	yes	02/2022	Mar 25, 2022	Mar 23, 2024
ESTRIN, STEVEN, ARNOLD	CHAIRMAN OF INVESTMENT COMMITTEE	Na	no	01/2020	Mar 15, 2012	Mar 23, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2023	Mar 22, 2024	$1.2B	$1.2B	22	10	0	n/a	n/a
2022	Mar 28, 2023	$1.2B	$1.2B	22	10	0	n/a	n/a
2021	Mar 25, 2022	$1.2B	$1.2B	20	10	0	n/a	n/a
2020	Mar 26, 2021	$1.1B	$1.1B	18	8	0	n/a	n/a
2019	Mar 25, 2020	$957M	$957M	18	11	0	n/a	n/a
2018	Mar 28, 2019	$874M	$874M	18	8	1	n/a	n/a
2017	Mar 19, 2018	$857M	$857M	17	10	0	n/a	n/a
2016	Mar 29, 2017	$771M	$771M	16	10	n/a	n/a	n/a
2015	Mar 28, 2016	$681M	$681M	18	10	n/a	n/a	n/a
2014	Mar 25, 2015	$715M	$715M	14	8	n/a	n/a	n/a
2013	Mar 28, 2014	$673M	$673M	13	8	n/a	n/a	n/a
2012	Mar 13, 2013	$560M	$560M	14	7	n/a	n/a	n/a
2011	Mar 15, 2012	$512M	$512M	n/a	n/a	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2023	$1.2B	$1.2B	5.3%	$1.1B	4.6%	22	22	0	0

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	10	Jun 21, 2024	Jun 10, 2024	HOUSTON, TX	Firm absorbed	RIA to RIA	90.9%

Relationships

Controls (10)

← NELSON, DARRYL, ARTHUROwnerPRESIDENT & DIRECTOR, ownership code NA, individual
Mar 29, 2017 to presentfactForm ADV
← ALPHONSO, RICHARD, JOSEPHOwnerOWNER, ownership code D, individual
Mar 15, 2012 to presentfactForm ADV
← Okwuonu, Lynnette, DianeOwnerCHIEF OPERATING OFFICER, ownership code NA, individual
Mar 22, 2024 to presentfactForm ADV
← BOWEN, NATHAN, LYNNOwnerCHIEF PLANNING OFFICER, ownership code NA, individual
Mar 29, 2017 to presentfactForm ADV
← RIFE, STEVEN, JOSEPHOwnerCHIEF INVESTMENT OFFICER & DIRECTOR, ownership code NA, individual
Mar 29, 2017 to presentfactForm ADV
← Sartor, Thomas, SayreOwnerCHIEF INVESTMENT STRATEGIST & DIRECTOR, ownership code NA, individual
Mar 25, 2020 to presentfactForm ADV
← Martinez, Juan, DiegoOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
Mar 29, 2017 to presentfactForm ADV
← Alphonso, Connie, BassOwnerCHIEF ADMINISTRATIVE OFFICER, ownership code NA, individual
Mar 25, 2020 to presentfactForm ADV
← SCHARAR, RYAN, EDWARDOwnerDIRECTOR, ownership code NA, individual
Mar 25, 2022 to presentfactForm ADV
← FINANCIAL ADVISORY GROUP HOLDINGS INC.OwnerMANAGING MEMBER, ownership code E, domestic entity
Mar 28, 2023 to presentfactForm ADV

Owns (1)

← ESTRIN, STEVEN, ARNOLDOwnerCHAIRMAN OF INVESTMENT COMMITTEE, ownership code NA, individual
Mar 15, 2012 to presentfactForm ADV

Registered with (14)

← Juan Diego MartinezAdvisorregistration: previous registration
May 3, 2016 to Jul 12, 2024factForm ADV
← Darryl Arthur NelsonAdvisorregistration: previous registration
Oct 4, 2007 to Jun 21, 2024factForm ADV
← Richard Joseph AlphonsoAdvisorregistration: previous registration
Jul 8, 1997 to Jun 21, 2024factForm ADV
← Lynnette Diane OkwuonuAdvisorregistration: previous registration
Feb 24, 2023 to Jun 21, 2024factForm ADV
← NATHAN LYNN BOWENAdvisorregistration: previous registration
Nov 18, 2016 to Jun 21, 2024factForm ADV
← Steven Joseph RifeAdvisorregistration: previous registration
Jan 7, 2014 to Jun 21, 2024factForm ADV
← Thomas SartorAdvisorregistration: previous registration
Nov 18, 2015 to Jun 21, 2024factForm ADV
← Steven Arnold EstrinAdvisorregistration: previous registration
Jul 8, 1997 to Jun 21, 2024factForm ADV
← Rachel Lauren RomeroAdvisorregistration: previous registration
Mar 17, 2022 to Jun 21, 2024factForm ADV
← Christopher Todd PuckettAdvisorregistration: previous registration
Apr 11, 2023 to Jun 21, 2024factForm ADV
← John CroyAdvisorregistration: previous registration
May 8, 2024 to Jun 21, 2024factForm ADV
← Adam CervantesAdvisorregistration: previous registration
Mar 17, 2022 to Dec 6, 2022factForm ADV
← Matthew Taylor JohnsonAdvisorregistration: previous registration
Apr 28, 2017 to Apr 14, 2018factForm ADV
← RAYMOND MARTIN HAWKINSAdvisorregistration: previous registration
Oct 16, 2001 to Oct 3, 2005factForm ADV

Moved with (1)

→ WEALTH ENHANCEMENT ADVISORY SERVICES, LLCRegistered adviser10 advisors, firm absorbed, same day
Jun 21, 2024 to Jun 10, 2024factForm ADV

Dated events

Occurred
Jul 12, 2024
Advisor changed firm
Juan Diego Martinez left The Financial Advisory Group, Llc for Wealth Enhancement Advisory Services, Llc (registered 2024-06-03)
Form ADVobserved 6 days ago
Occurred
Jun 21, 2024
Firm absorbed
The Financial Advisory Group, LLC's advisors moved to Wealth Enhancement Advisory Services, LLC (Houston, TX): 10 of 11 registered, on the same day
Form ADVobserved 6 days ago
10 advisors
Occurred
Jun 21, 2024
Advisor changed firm
Lynnette Diane Okwuonu left The Financial Advisory Group, Llc for Wealth Enhancement Advisory Services, Llc (registered 2024-06-03)
Form ADVobserved 6 days ago
Occurred
Jun 21, 2024
Advisor changed firm
John Croy left The Financial Advisory Group, Llc for Wealth Enhancement Advisory Services, Llc (registered 2024-06-03)
Form ADVobserved 6 days ago
Occurred
Jun 21, 2024
Advisor changed firm
Richard Joseph Alphonso left The Financial Advisory Group, Llc for Wealth Enhancement Advisory Services, Llc (registered 2024-06-03)
Form ADVobserved 6 days ago
Occurred
Jun 21, 2024
Advisor changed firm
Thomas Sartor left The Financial Advisory Group, Llc for Wealth Enhancement Advisory Services, Llc (registered 2024-06-03)
Form ADVobserved 6 days ago
Occurred
Jun 21, 2024
Advisor changed firm
Darryl Arthur Nelson left The Financial Advisory Group, Llc for Wealth Enhancement Advisory Services, Llc (registered 2024-06-10)
Form ADVobserved 6 days ago
Occurred
Jun 21, 2024
Advisor changed firm
Steven Arnold Estrin left The Financial Advisory Group, Llc for Wealth Enhancement Advisory Services, Llc (registered 2024-06-03)
Form ADVobserved 6 days ago
Occurred
Jun 21, 2024
Advisor changed firm
Christopher Todd Puckett left The Financial Advisory Group, Llc for Wealth Enhancement Advisory Services, Llc (registered 2024-06-03)
Form ADVobserved 6 days ago
Occurred
Jun 21, 2024
Advisor changed firm
Rachel Lauren Romero left The Financial Advisory Group, Llc for Wealth Enhancement Advisory Services, Llc (registered 2024-06-03)
Form ADVobserved 6 days ago
Occurred
Jun 21, 2024
Advisor changed firm
Nathan Lynn Bowen left The Financial Advisory Group, Llc for Wealth Enhancement Advisory Services, Llc (registered 2024-06-03)
Form ADVobserved 6 days ago
Occurred
Jun 21, 2024
Advisor changed firm
Steven Joseph Rife left The Financial Advisory Group, Llc for Wealth Enhancement Advisory Services, Llc (registered 2024-06-03)
Form ADVobserved 6 days ago
Occurred
Mar 22, 2024
Control person joined
Diane Lynnette Okwuonu (Chief Operating Officer) appeared on Schedule A of The Financial Advisory Group, Llc
Form ADVobserved 6 days ago
Occurred
Dec 6, 2022
Advisor changed firm
Adam Cervantes left The Financial Advisory Group, Llc for Avior Wealth Management, Llc (registered 2023-08-07)
Form ADVobserved 6 days ago
Occurred
Mar 25, 2022
Control person joined
Edward Ryan Scharar (Director) appeared on Schedule A of The Financial Advisory Group, Llc
Form ADVobserved 6 days ago
Occurred
Mar 25, 2022
Control person left
Randolph Donald Waesche (Chairman) no longer on Schedule A of The Financial Advisory Group, Llc (listed 2021-03-29, absent 2022-03-25)
Form ADVobserved 6 days ago
Occurred
Mar 25, 2020
Control person joined
Randolph Donald Waesche (Chairman) appeared on Schedule A of The Financial Advisory Group, Llc
Form ADVobserved 6 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:112f679b-546b-1ce1-cb30-0a4ed152e3c0
First observed: Mar 15, 2012
Last observed: Mar 23, 2024 30 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

THE FINANCIAL ADVISORY GROUP, LLC

CRD 109558

HOUSTON, TX

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:112f679b-546b-1ce1-cb30-0a4ed152e3c0

Data as of Mar 23, 2024 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 7:48 AM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

Alphonso, Connie, Bass

CHIEF ADMINISTRATIVE OFFICER

yes

05/1997

Mar 25, 2020

Mar 23, 2024

ALPHONSO, RICHARD, JOSEPH

Owner

yes

12/2022

Mar 15, 2012

Mar 23, 2024

ALPHONSO, RICHARD, JOSEPH

CHIEF EXECUTIVE OFFICER, SECRETARY, & DIRECTOR

yes

06/1997

Mar 15, 2012

Mar 23, 2024

BOWEN, NATHAN, LYNN

CHIEF PLANNING OFFICER

yes

01/2017

Mar 29, 2017

Mar 23, 2024

FINANCIAL ADVISORY GROUP HOLDINGS INC.

MANAGING MEMBER

yes

12/2022

Mar 28, 2023

Mar 23, 2024

Martinez, Juan, Diego

CHIEF COMPLIANCE OFFICER

yes

01/2017

Mar 29, 2017

Mar 23, 2024

NELSON, DARRYL, ARTHUR

PRESIDENT & DIRECTOR

yes

01/2017

Mar 29, 2017

Mar 23, 2024

Okwuonu, Lynnette, Diane

CHIEF OPERATING OFFICER

yes

01/2024

Mar 22, 2024

Mar 23, 2024

RIFE, STEVEN, JOSEPH

CHIEF INVESTMENT OFFICER & DIRECTOR

yes

01/2017

Mar 29, 2017

Mar 23, 2024

Sartor, Thomas, Sayre

CHIEF INVESTMENT STRATEGIST & DIRECTOR

yes

02/2022

Mar 25, 2020

Mar 23, 2024

SCHARAR, RYAN, EDWARD

Director

yes

02/2022

Mar 25, 2022

Mar 23, 2024

ESTRIN, STEVEN, ARNOLD

CHAIRMAN OF INVESTMENT COMMITTEE

01/2020

Mar 15, 2012

Mar 23, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2023

Mar 22, 2024

$1.2B

n/a

2022

Mar 28, 2023

$1.2B

n/a

2021

Mar 25, 2022

$1.2B

n/a

2020

Mar 26, 2021

$1.1B

n/a

2019

Mar 25, 2020

$957M

n/a

2018

Mar 28, 2019

$874M

n/a

2017

Mar 19, 2018

$857M

n/a

2016

Mar 29, 2017

$771M

n/a

2015

Mar 28, 2016

$681M

n/a

2014

Mar 25, 2015

$715M

n/a

2013

Mar 28, 2014

$673M

n/a

2012

Mar 13, 2013

$560M

n/a

2011

Mar 15, 2012

$512M

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2023

$1.2B

5.3%

$1.1B

4.6%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

WEALTH ENHANCEMENT ADVISORY SERVICES, LLC

Jun 21, 2024

Jun 10, 2024

HOUSTON, TX

Firm absorbed

RIA to RIA

90.9%