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RIA / WealthAdvisordual registered (broker-dealer)22 years in industry

KERRY GEROW FARLEY

Advisor at CETERA INVESTMENT ADVISERS LLC

CLEARWATER, FL

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Search this name across graphsid dfx:ria:1724bed0-9e52-dcad-236f-70c03537c369

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 8:47 AM UTC and rebuilt at most every 15 minutes.

Relationships: 6
Dated events: 0
On other graphs: 0
Observed: Jan 18, 2005 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: CETERA INVESTMENT ADVISERS LLC
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Apr 16, 2004earliest registration or exam on IAPD
Years in industry: 22derivedfrom the industry start date
Years at current firm: 8derivedfrom the current registration's begin date
Prior firms: 5
Current registrations: 1
Registered states: 1
Exams: S65|S63
First exam: Apr 16, 2004
First registration: Jan 18, 2005
Dual registered: yes, broker-dealer
Other names: KERRY LOUISA FARLEY
IAPD individual key: 1560826

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
CETERA INVESTMENT ADVISERS LLC	Bd affiliated wealth	Sep 5, 2018	n/a	yes	CLEARWATER, FL	Current employment
TRUIST ADVISORY SERVICES, INC.	Bd affiliated wealth	Sep 1, 2016	Sep 7, 2018	no	TAMPA, FL\|ST PETERSBURG, FL\|ODESSA, FL\|OLDSMAR, FL\|PALM HARBOR, FL\|ST PETERSBURG, FL\|CLEARWATER, FL\|ST. PETERSBURG, FL\|ST. PETERSBURG, FL\|ST PETERSBURG, FL\|ST PETERSBURG, FL	Previous registration
SUNTRUST INVESTMENT SERVICES, INC.	Former SEC adviser	Nov 3, 2009	Dec 31, 2016	no	ST PETERSBURG, FL\|TAMPA, FL\|SAINT PETERSBURG, FL\|ST PETERSBURG, FL\|PALM HARBOR, FL\|ODESSA, FL\|SAINT PETERSBURG, FL\|ST. PETERSBURG, FL\|CLEARWATER, FL\|CLEARWATER, FL\|OLDSMAR, FL\|NEW PORT RICHEY, FL\|ST. PETERSBURG, FL\|SAINT PETERSBURG, FL	Previous registration
COLONIAL ASSET MANAGEMENT INC	n/a	Dec 4, 2008	Oct 28, 2009	no	NEW PORT RICHEY, FL\|MONTGOMERY, AL	Previous registration
UVEST FINANCIAL SERVICES GROUP, INC.	n/a	Jun 5, 2006	May 28, 2008	no	TARPON SPRINGS, FL\|CHICAGO, IL	Previous registration
MORGAN STANLEY DW INC.	n/a	Jan 18, 2005	Apr 5, 2006	no	CLEARWATER, FL	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
TRUIST ADVISORY SERVICES, INC.	CETERA INVESTMENT ADVISERS LLC	Sep 7, 2018	Sep 5, 2018	-2	Firm change	Ibd to ibd
SUNTRUST INVESTMENT SERVICES, INC.	TRUIST ADVISORY SERVICES, INC.	Dec 31, 2016	Sep 1, 2016	-121	Bulk transfer	Other
COLONIAL ASSET MANAGEMENT INC	SUNTRUST INVESTMENT SERVICES, INC.	Oct 28, 2009	Nov 3, 2009	6	Firm change	Other
UVEST FINANCIAL SERVICES GROUP, INC.	COLONIAL ASSET MANAGEMENT INC	May 28, 2008	Dec 4, 2008	190	Firm change	Other
MORGAN STANLEY DW INC.	UVEST FINANCIAL SERVICES GROUP, INC.	Apr 5, 2006	Jun 5, 2006	61	Firm change	Other

Relationships

Registered with (6)

→ CETERA INVESTMENT ADVISERS LLCRegistered adviserregistration: current employment
Sep 5, 2018 to presentfactForm ADV
→ TRUIST ADVISORY SERVICES, INC.Registered adviserregistration: previous registration
Sep 1, 2016 to Sep 7, 2018factForm ADV
→ SUNTRUST INVESTMENT SERVICES, INC.Registered adviserregistration: previous registration
Nov 3, 2009 to Dec 31, 2016factForm ADV
→ COLONIAL ASSET MANAGEMENT INCRegistered adviserregistration: previous registration
Dec 4, 2008 to Oct 28, 2009factForm ADV
→ UVEST FINANCIAL SERVICES GROUP, INC.Registered adviserregistration: previous registration
Jun 5, 2006 to May 28, 2008factForm ADV
→ MORGAN STANLEY DW INC.Registered adviserregistration: previous registration
Jan 18, 2005 to Apr 5, 2006factForm ADV

Dated events

No dated event names this entity yet.