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RIA / WealthAdvisordual registered (broker-dealer)28 years in industry

AARON JOSEPH PETERSON

Advisor at INTEGRITY ALLIANCE, LLC

URBANDALE, IA | Johnston, IA

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Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 2:16 PM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 0
On other graphs: 0
Observed: Aug 17, 2001 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: INTEGRITY ALLIANCE, LLC
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Jul 24, 1998earliest registration or exam on IAPD
Years in industry: 28derivedfrom the industry start date
Years at current firm: 10derivedfrom the current registration's begin date
Prior firms: 4
Current registrations: 1
Registered states: 3
Exams: S65|S63
First exam: Jul 24, 1998
First registration: Aug 17, 2001
Dual registered: yes, broker-dealer
Other names: AJ PETERSON
IAPD individual key: 3078814

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
INTEGRITY ALLIANCE, LLC	Bd affiliated wealth	Jul 12, 2016	n/a	yes	URBANDALE, IA\|Johnston, IA	Current employment
VSR ADVISORY SERVICES	Former SEC adviser	Sep 9, 2014	Jul 12, 2016	no	JOHNSTON, IA\|OVERLAND PARK, KS	Previous registration
VOYA FINANCIAL ADVISORS, INC.	Bd affiliated wealth	Jan 1, 2004	Sep 9, 2014	no	CEDAR RAPIDS, IA\|JOHNSTON, IA\|JOHNSTON, IA	Previous registration
LOCUST STREET SECURITIES, INC.	n/a	Aug 12, 2003	Jan 1, 2004	no	W DES MOINES, IA	Previous registration
PRINCIPAL SECURITIES, INC.	Bd affiliated wealth	Aug 17, 2001	Aug 8, 2003	no	WEST DES MOINES, IA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
VSR ADVISORY SERVICES	INTEGRITY ALLIANCE, LLC	Jul 12, 2016	Jul 12, 2016	0	Firm change	Other
VOYA FINANCIAL ADVISORS, INC.	VSR ADVISORY SERVICES	Sep 9, 2014	Sep 9, 2014	0	Firm change	Other
LOCUST STREET SECURITIES, INC.	VOYA FINANCIAL ADVISORS, INC.	Jan 1, 2004	Jan 1, 2004	0	Bulk transfer	Other
PRINCIPAL SECURITIES, INC.	LOCUST STREET SECURITIES, INC.	Aug 8, 2003	Aug 12, 2003	4	Firm change	Other

Relationships

Registered with (5)

→ INTEGRITY ALLIANCE, LLCRegistered adviserregistration: current employment
Jul 12, 2016 to presentfactForm ADV
→ VSR ADVISORY SERVICESRegistered adviserregistration: previous registration
Sep 9, 2014 to Jul 12, 2016factForm ADV
→ VOYA FINANCIAL ADVISORS, INC.Registered adviserregistration: previous registration
Jan 1, 2004 to Sep 9, 2014factForm ADV
→ LOCUST STREET SECURITIES, INC.Registered adviserregistration: previous registration
Aug 12, 2003 to Jan 1, 2004factForm ADV
→ PRINCIPAL SECURITIES, INC.Registered adviserregistration: previous registration
Aug 17, 2001 to Aug 8, 2003factForm ADV

Dated events

No dated event names this entity yet.