This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Firm class

independent wealth managerderivedprivate_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0

Regulatory AUM

$115MItem 5.F on the latest filing (2026-07-17); as reported, and an affiliate's assets may be counted again on its own filing

Discretionary RAUM

$0

Private client RAUM

$114MderivedItem 5.D individuals plus high net worth individuals

Private client share

99%derivedprivate client RAUM over total RAUM

Advisors on IAPD

2

RAUM per advisor

$57.4Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book

Employees

5

Advisory employees

2

Offices

2Schedule D 1.F, beyond the principal office

Accounts

145

Individual clients

23

High net worth clients

27

SEC number

801-110198

CRD

175015

Filings on the tape

21

First filed

Mar 15, 2017

Latest filed

Jul 17, 2026

Organised

Corporation, CA

Website

southbayfinancialpartners.com

• Occurred

  Apr 30, 2025
  Advisor changed firm

  Mary Ann Sullivan left South Bay Financial Partners for 395 Financial Planning (registered 2025-04-18)

  Form ADVobserved 5 days ago
• Occurred

  Mar 15, 2017
  First Form ADV filing

  South Bay Financial Partners filed its initial SEC registration (Form ADV)

  Form ADVobserved 5 days ago

Graph

RIA / Wealth Management

Canonical id

dfx:ria:2042819d-3a25-d3f7-db63-98957431ea44

First observed

Mar 15, 2017

Last observed

Jul 17, 2026 2 months ago

Source families

Federal regulator filings

3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.

Resolution

Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.