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RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM under $100M

INTENTIONAL FINANCE, LLC

CRD 288181

ALBUQUERQUE, NM

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:20b08054-8941-cb95-3be9-3a8b2953741d

Data as of Aug 17, 2017 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 2:03 PM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 2
On other graphs: 0
Observed: May 9, 2017 to Aug 17, 2017
4 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $7.7MItem 5.F on the latest filing (2017-08-17); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $7.7M
Private client RAUM: $0derivedItem 5.D individuals plus high net worth individuals
Private client share: 0%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 1
RAUM per advisor: $7.7Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 2
Advisory employees: 2
Accounts: 71
SEC number: 801-110594
CRD: 288181
Filings on the tape: 4
First filed: May 9, 2017
Latest filed: Aug 17, 2017
Organised: Limited Liability Company, New Mexico

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
SUSAN MICHELLE KROGER	Certified Financial Planner	ALBUQUERQUE, NM	9	23	1	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
KROGER, SUSAN, MICHELLE	MANAGING MEMBER	D	yes	05/2017	May 9, 2017	Aug 17, 2017
SHUBERT, ANN, JUDITH	MANAGING MEMBER & CHIEF COMPLIANCE OFFICER	D	yes	05/2017	May 9, 2017	Aug 17, 2017

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
INTENTIONAL FINANCE, LLC	n/a	n/a	n/a	N	yes	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	1

Teams in

teams that arrived here from one firm together

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
WADDELL & REED	2	May 31, 2017	May 30, 2017	ALBUQUERQUE, NM	Team lift out	Other	0.1%

Relationships

Controls (2)

← KROGER, SUSAN, MICHELLEOwnerMANAGING MEMBER, ownership code D, individual
May 9, 2017 to presentfactForm ADV
← SHUBERT, ANN, JUDITHOwnerMANAGING MEMBER & CHIEF COMPLIANCE OFFICER, ownership code D, individual
May 9, 2017 to presentfactForm ADV

Registered with (2)

← SUSAN MICHELLE KROGERAdvisorregistration: current employment
May 26, 2017 to presentfactForm ADV
← ANN JUDITH SHUBERTAdvisorregistration: previous registration
May 30, 2017 to Jul 23, 2024factForm ADV

Moved with (1)

← WADDELL & REEDRegistered adviser2 advisors, team lift out, same day
May 31, 2017 to May 30, 2017factForm ADV

Dated events

Occurred
Jul 23, 2024
Advisor changed firm
Ann Judith Shubert left Intentional Finance, Llc for Equita Financial Network, Inc. (registered 2024-06-18)
Form ADVobserved 4 days ago
Occurred
May 9, 2017
First Form ADV filing
Intentional Finance, Llc filed its initial SEC registration (Form ADV)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:20b08054-8941-cb95-3be9-3a8b2953741d
First observed: May 9, 2017
Last observed: Aug 17, 2017 110 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

INTENTIONAL FINANCE, LLC

CRD 288181

ALBUQUERQUE, NM

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:20b08054-8941-cb95-3be9-3a8b2953741d

Data as of Aug 17, 2017 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 2:03 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

SUSAN MICHELLE KROGER

Certified Financial Planner

ALBUQUERQUE, NM

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

KROGER, SUSAN, MICHELLE

MANAGING MEMBER

yes

05/2017

May 9, 2017

Aug 17, 2017

SHUBERT, ANN, JUDITH

MANAGING MEMBER & CHIEF COMPLIANCE OFFICER

yes

05/2017

May 9, 2017

Aug 17, 2017

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

INTENTIONAL FINANCE, LLC

n/a

yes

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

WADDELL & REED

May 31, 2017

May 30, 2017

ALBUQUERQUE, NM

Team lift out

Other

0.1%