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RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM none

BLOOOM, INC.

CRD 168604

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:2367c6b3-b2bd-22b4-2e3a-913bb0adb011

Data as of Dec 20, 2022 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 7:21 AM UTC and rebuilt at most every 15 minutes.

Relationships: 14
Dated events: 10
On other graphs: 0
Observed: Sep 4, 2013 to Dec 20, 2022
150 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Private client RAUM: $0derivedItem 5.D individuals plus high net worth individuals
Advisors on IAPD: 0
Employees: 1
Advisory employees: 0
Offices: 0Schedule D 1.F, beyond the principal office
SEC number: 801-78556
CRD: 168604
Filings on the tape: 150
First filed: Sep 4, 2013
Latest filed: Dec 20, 2022
Organised: Corporation, Delaware

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
COSTELLO, CHRIS, KYLE	CEO, CCO, AND INVESTMENT ADVISOR REPRESENTATIVE	B	yes	08/2019	Sep 4, 2013	Dec 20, 2022
AUF DER HEIDE, RANDY	CO-FOUNDER	B	no	08/2013	Sep 4, 2013	Dec 20, 2022
CONARD, KEVIN, MORRIS	CO-FOUNDER AND INVESTMENT ADVISOR REPRESENTATIVE	B	no	08/2013	Sep 4, 2013	Dec 20, 2022
DST SYSTEMS, INC.	Shareholder	A	no	09/3015	Mar 30, 2016	Dec 20, 2022
QED FUND III, L.P.	Shareholder	A	no	09/2015	Mar 30, 2016	Dec 20, 2022
RCLA TRUST DTD 4/5/2012	Shareholder	A	no	10/2016	May 29, 2018	Dec 20, 2022

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2021	Feb 28, 2022	$5.8B	$5.6B	13	5	4	n/a	n/a
2020	Jan 17, 2021	$5.0B	$4.9B	17	6	0	n/a	n/a
2019	Mar 19, 2020	$3.8B	$3.7B	16	6	0	n/a	n/a
2018	Feb 1, 2019	$3.0B	$3.0B	23	4	0	n/a	n/a
2017	Jan 19, 2018	$2.0B	$2.0B	30	3	0	n/a	n/a
2016	Mar 1, 2017	$620M	$620M	32	6	n/a	n/a	n/a
2015	Mar 30, 2016	$224M	$224M	22	5	n/a	n/a	n/a
2014	Jan 9, 2015	$26.9M	$26.9M	6	3	n/a	n/a	n/a
2013	Mar 27, 2014	$0	$0	5	2	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2021	n/a	$5.0B	n/a	$3.0B	n/a	1	17	0	0

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
MORGAN STANLEY	3	Nov 16, 2022	Mar 6, 2023	LEAWOOD, KS	Firm absorbed	RIA to wirehouse	75.0%

Relationships

Controls (1)

← COSTELLO, CHRIS, KYLEOwnerCEO, CCO, AND INVESTMENT ADVISOR REPRESENTATIVE, ownership code B, individual
Sep 4, 2013 to presentfactForm ADV

Owns (5)

← CONARD, KEVIN, MORRISOwnerCO-FOUNDER AND INVESTMENT ADVISOR REPRESENTATIVE, ownership code B, individual
Sep 4, 2013 to presentfactForm ADV
← AUF DER HEIDE, RANDYOwnerCO-FOUNDER, ownership code B, individual
Sep 4, 2013 to presentfactForm ADV
← DST SYSTEMS, INC.OwnerSHAREHOLDER, ownership code A, domestic entity
Mar 30, 2016 to presentfactForm ADV
← QED FUND III, L.P.OwnerSHAREHOLDER, ownership code A, domestic entity
Mar 30, 2016 to presentfactForm ADV
← RCLA TRUST DTD 4/5/2012OwnerSHAREHOLDER, ownership code A, domestic entity
May 29, 2018 to presentfactForm ADV

Moved with (1)

→ MORGAN STANLEYRegistered adviser3 advisors, firm absorbed, same day
Nov 16, 2022 to Mar 6, 2023factForm ADV

Registered with (7)

← Christopher K CostelloAdvisorregistration: previous registration
Jun 27, 2014 to Dec 31, 2022factForm ADV
← Andrew James ThomasAdvisorregistration: previous registration
Oct 3, 2015 to Nov 16, 2022factForm ADV
← Stephen T PeelAdvisorregistration: previous registration
Nov 12, 2021 to Nov 16, 2022factForm ADV
← Brandi N ReeseAdvisorregistration: previous registration
Dec 27, 2018 to Nov 16, 2022factForm ADV
← Kevin ConardAdvisorregistration: previous registration
Sep 29, 2014 to Nov 19, 2020factForm ADV
← ROBERT RANDOLPH O'BLENNISAdvisorregistration: previous registration
Jan 12, 2015 to Oct 11, 2019factForm ADV
← JORDAN NIETZELAdvisorregistration: previous registration
Dec 8, 2016 to May 29, 2018factForm ADV

Dated events

2 bookkeeping events (roster, classification and holdings changes) folded below

Occurred
Dec 31, 2022
Advisor changed firm
Christopher K Costello left Blooom, Inc. for Morgan Stanley (registered 2023-02-28)
Form ADVobserved 5 days ago
Occurred
Nov 16, 2022
Firm absorbed
Blooom, Inc.'s advisors moved to Morgan Stanley (Leawood, KS): 3 of 4 registered, on the same day
Form ADVobserved 4 days ago
3 advisors
Occurred
Nov 16, 2022
Advisor changed firm
Stephen T Peel left Blooom, Inc. for Morgan Stanley (registered 2023-03-06)
Form ADVobserved 5 days ago
Occurred
Nov 16, 2022
Advisor changed firm
Andrew James Thomas left Blooom, Inc. for Morgan Stanley (registered 2023-01-20)
Form ADVobserved 5 days ago
Occurred
Nov 16, 2022
Advisor changed firm
Brandi N Reese left Blooom, Inc. for Morgan Stanley (registered 2023-02-15)
Form ADVobserved 5 days ago
Occurred
Feb 28, 2022
Control person left
Marie Shannon Duncan (Chief Compliance Officer) no longer on Schedule A of Blooom, Inc. (listed 2021-10-12, absent 2022-02-28)
Form ADVobserved 5 days ago
Occurred
Aug 29, 2019
Control person left
Joseph Matthew Burgener (Chief Executive Officer) no longer on Schedule A of Blooom, Inc. (listed 2019-04-04, absent 2019-08-29)
Form ADVobserved 5 days ago
Occurred
Sep 4, 2013
First Form ADV filing
Blooom.Com filed its initial SEC registration (Form ADV)
Form ADVobserved 5 days ago

Show 2 bookkeeping events

Occurred
Dec 7, 2022
Blooom, Inc. reported 0 offices beyond its principal office, down from 5 (2022-10-05 to 2022-12-07)
Occurred
Oct 12, 2021
Blooom, Inc. reported 5 offices beyond its principal office, up from 0 (2021-01-17 to 2021-10-12)

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:2367c6b3-b2bd-22b4-2e3a-913bb0adb011
First observed: Sep 4, 2013
Last observed: Dec 20, 2022 45 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

BLOOOM, INC.

CRD 168604

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:2367c6b3-b2bd-22b4-2e3a-913bb0adb011

Data as of Dec 20, 2022 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 7:21 AM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

COSTELLO, CHRIS, KYLE

CEO, CCO, AND INVESTMENT ADVISOR REPRESENTATIVE

yes

08/2019

Sep 4, 2013

Dec 20, 2022

AUF DER HEIDE, RANDY

CO-FOUNDER

08/2013

Sep 4, 2013

Dec 20, 2022

CONARD, KEVIN, MORRIS

CO-FOUNDER AND INVESTMENT ADVISOR REPRESENTATIVE

08/2013

Sep 4, 2013

Dec 20, 2022

DST SYSTEMS, INC.

Shareholder

09/3015

Mar 30, 2016

Dec 20, 2022

QED FUND III, L.P.

Shareholder

09/2015

Mar 30, 2016

Dec 20, 2022

RCLA TRUST DTD 4/5/2012

Shareholder

10/2016

May 29, 2018

Dec 20, 2022

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2021

Feb 28, 2022

$5.8B

$5.6B

n/a

2020

Jan 17, 2021

$5.0B

$4.9B

n/a

2019

Mar 19, 2020

$3.8B

$3.7B

n/a

2018

Feb 1, 2019

$3.0B

n/a

2017

Jan 19, 2018

$2.0B

n/a

2016

Mar 1, 2017

$620M

n/a

2015

Mar 30, 2016

$224M

n/a

2014

Jan 9, 2015

$26.9M

n/a

2013

Mar 27, 2014

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2021

n/a

$5.0B

n/a

$3.0B

n/a

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

MORGAN STANLEY

Nov 16, 2022

Mar 6, 2023

LEAWOOD, KS

Firm absorbed

RIA to wirehouse

75.0%