This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Firm class

independent wealth managerderivedprivate_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0

Regulatory AUM

$300MItem 5.F on the latest filing (2026-03-17); as reported, and an affiliate's assets may be counted again on its own filing

Discretionary RAUM

$300M

Private client RAUM

$299MderivedItem 5.D individuals plus high net worth individuals

Private client share

100%derivedprivate client RAUM over total RAUM

Advisors on IAPD

2

RAUM per advisor

$150Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book

Employees

2

Advisory employees

2

Offices

0Schedule D 1.F, beyond the principal office

Accounts

1,680

Individual clients

572

High net worth clients

67

Custody, client assets

$30.0M

SEC number

801-79680

CRD

122408

Filings on the tape

21

First filed

Mar 8, 2012

Latest filed

Mar 17, 2026

Organised

Corporation, MI

• Occurred

  Feb 8, 2021
  Control person joined

  Marie Eleanor Herhold (Vice President) appeared on Schedule A of Security First Financial

  Form ADVobserved 4 days ago
• Occurred

  Apr 23, 2014
  First Form ADV filing

  Security First Financial filed its initial SEC registration (Form ADV)

  Form ADVobserved 4 days ago

Graph

RIA / Wealth Management

Canonical id

dfx:ria:2d0aa64e-b06a-55da-3c7c-9f191635fb23

First observed

Mar 8, 2012

Last observed

Mar 17, 2026 6 months ago

Source families

Federal regulator filings

3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.

Resolution

Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.