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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

STERLING INVESTMENT ADVISORS,LLC

CRD 117287

BOLIVAR, MO

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:2d176726-2c22-5c7d-3543-a4ccd7c82d04

Data as of Mar 5, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 1:43 PM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 0
On other graphs: 0
Observed: Mar 12, 2012 to Mar 5, 2026
20 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.85 fund_share=0.0 institutional_share=0.15 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $229MItem 5.F on the latest filing (2026-03-05); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $229M
Private client RAUM: $195MderivedItem 5.D individuals plus high net worth individuals
Private client share: 85%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 3
RAUM per advisor: $76.4Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 5
Advisory employees: 3
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 269
Individual clients: 215
High net worth clients: 50
Custody, client assets: $88.9M
SEC number: 801-63925
CIK: 1009198
CRD: 117287
Filings on the tape: 20
First filed: Mar 12, 2012
Latest filed: Mar 5, 2026
Organised: Limited Liability Company, MO
Website: investwithsterling.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
JAMES GATLIN JONES	Chartered Financial Consultant	BOLIVAR, MO	30	38	n/a	no
TROY DEAN BETHARDS	n/a	BOLIVAR, MO	6	26	n/a	no
Tara Elizabeth Parson	n/a	BOLIVAR, MO	3	11	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
JONES, JAMES, GATLIN	MANAGING MEMBER	E	yes	01/1996	Mar 12, 2012	Dec 3, 2024
JONES, JOHN, ASHLEY	CHIEF COMPLIANCE OFFICER	A	no	10/2004	Mar 12, 2012	Dec 3, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 5, 2026	$229M	$229M	5	3	0	n/a	n/a
2024	Jan 31, 2025	$192M	$192M	5	3	0	n/a	n/a
2023	Mar 1, 2024	$180M	$180M	6	3	0	n/a	n/a
2022	Mar 22, 2023	$160M	$160M	6	3	0	n/a	n/a
2021	Mar 10, 2022	$196M	$196M	4	2	0	n/a	n/a
2020	Jan 29, 2021	$168M	$168M	4	2	0	n/a	n/a
2019	Feb 26, 2020	$150M	$150M	4	2	0	n/a	n/a
2018	Feb 7, 2019	$131M	$131M	4	2	0	n/a	n/a
2017	Feb 23, 2018	$142M	$142M	4	2	0	n/a	n/a
2016	Jan 28, 2017	$116M	$116M	4	2	n/a	n/a	n/a
2015	Jan 12, 2016	$112M	$112M	4	2	n/a	n/a	n/a
2014	Jan 15, 2015	$117M	$117M	4	2	n/a	n/a	n/a
2013	Jan 17, 2014	$116M	$116M	4	2	n/a	n/a	n/a
2012	Jan 28, 2013	$103M	$103M	4	2	n/a	n/a	n/a
2011	Mar 12, 2012	$99.1M	$99.1M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$229M	$192M	19.2%	$160M	12.8%	5	5	0	0

Relationships

Registered with (3)

← Tara Elizabeth ParsonAdvisorregistration: current employment
Mar 13, 2023 to presentfactForm ADV
← TROY DEAN BETHARDSAdvisorregistration: current employment
Dec 12, 2019 to presentfactForm ADV
← JAMES GATLIN JONESAdvisorregistration: current employment
Mar 20, 1996 to presentfactForm ADV

Controls (1)

← JONES, JAMES, GATLINOwnerMANAGING MEMBER, ownership code E, individual
Mar 12, 2012 to Dec 3, 2024factForm ADV

Owns (1)

← JONES, JOHN, ASHLEYOwnerCHIEF COMPLIANCE OFFICER, ownership code A, individual
Mar 12, 2012 to Dec 3, 2024factForm ADV

Dated events

No dated event names this entity yet.

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:2d176726-2c22-5c7d-3543-a4ccd7c82d04
First observed: Mar 12, 2012
Last observed: Mar 5, 2026 6 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

STERLING INVESTMENT ADVISORS,LLC

CRD 117287

BOLIVAR, MO

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:2d176726-2c22-5c7d-3543-a4ccd7c82d04

Data as of Mar 5, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 1:43 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

JAMES GATLIN JONES

Chartered Financial Consultant

BOLIVAR, MO

n/a

TROY DEAN BETHARDS

n/a

BOLIVAR, MO

n/a

Tara Elizabeth Parson

n/a

BOLIVAR, MO

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

JONES, JAMES, GATLIN

MANAGING MEMBER

yes

01/1996

Mar 12, 2012

Dec 3, 2024

JONES, JOHN, ASHLEY

CHIEF COMPLIANCE OFFICER

10/2004

Mar 12, 2012

Dec 3, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 5, 2026

$229M

n/a

2024

Jan 31, 2025

$192M

n/a

2023

Mar 1, 2024

$180M

n/a

2022

Mar 22, 2023

$160M

n/a

2021

Mar 10, 2022

$196M

n/a

2020

Jan 29, 2021

$168M

n/a

2019

Feb 26, 2020

$150M

n/a

2018

Feb 7, 2019

$131M

n/a

2017

Feb 23, 2018

$142M

n/a

2016

Jan 28, 2017

$116M

n/a

2015

Jan 12, 2016

$112M

n/a

2014

Jan 15, 2015

$117M

n/a

2013

Jan 17, 2014

$116M

n/a

2012

Jan 28, 2013

$103M

n/a

2011

Mar 12, 2012

$99.1M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$229M

$192M

19.2%

$160M

12.8%