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RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM 100m 1b

HERITAGE WAY ADVISORS, L.L.C.

CRD 124816

ROCKFORD, IL

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:3d97e262-dbfe-73c2-474e-046d78e83b5c

Data as of Feb 9, 2021 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 10:50 AM UTC and rebuilt at most every 15 minutes.

Relationships: 16
Dated events: 4
On other graphs: 0
Observed: Jan 25, 2012 to Feb 9, 2021
29 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $368MItem 5.F on the latest filing (2021-02-09); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $368M
Private client RAUM: $320MderivedItem 5.D individuals plus high net worth individuals
Private client share: 87%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 6
Advisory employees: 5
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 501
Individual clients: 84
High net worth clients: 81
Custody, client assets: $220M
SEC number: 801-61739
CRD: 124816
Filings on the tape: 29
First filed: Jan 25, 2012
Latest filed: Feb 9, 2021
Organised: Limited Liability Company, Illinois

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
GARY F. OLLMANN REVOCABLE TRUST DTD 12/28/2004	Member	D	yes	12/2004	Jan 25, 2012	Feb 9, 2021
OGLESBY, RICHARD, ARCHER	Trustee	F	yes	02/2003	Jan 25, 2012	Feb 9, 2021
OLLMANN, GARY, FLOYD	CO-TRUSTEE/PRESIDENT/MANAGING MEMBER	D	yes	12/2004	Jan 25, 2012	Feb 9, 2021
OLLMANN, GARY, FLOYD	PRESIDENT, CEO	Na	yes	02/2003	Jan 25, 2012	Feb 9, 2021
OLLMANN, JOAN, GARDNER	CO-TRUSTEE/CCO	D	yes	12/2004	Jan 25, 2012	Feb 9, 2021
OLLMANN, JOAN, GARDNER	CHIEF COMPLIANCE OFFICER	Na	yes	10/2004	Jan 25, 2012	Feb 9, 2021
Kayser, Carol, M	Member	A	no	01/2020	Mar 16, 2019	Feb 9, 2021
Kayser, Thomas, C	Member	A	no	01/2020	Mar 19, 2020	Feb 9, 2021
MCKNIGHT, PATRICK, CARL	PORTFOLIO MANAGER	A	no	01/2020	Mar 19, 2020	Feb 9, 2021
OLLMANN, MICHAEL, GARDNER	PORTFOLIO MANAGER	B	no	11/2016	Jan 18, 2017	Feb 9, 2021
THE JFO FAMILY TRUST	Member	A	no	02/2003	Jan 25, 2012	Feb 9, 2021
WENDT, ERIC, MICHAEL	PORTFOLIO MANAGER	B	no	05/2011	Jan 18, 2017	Feb 9, 2021

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2020	Feb 8, 2021	$368M	$368M	6	5	0	n/a	n/a
2019	Mar 19, 2020	$298M	$298M	6	4	0	n/a	n/a
2018	Mar 16, 2019	$243M	$243M	5	4	0	n/a	n/a
2017	Mar 19, 2018	$277M	$277M	5	4	0	n/a	n/a
2016	Jan 18, 2017	$173M	$173M	4	3	n/a	n/a	n/a
2015	Mar 2, 2016	$154M	$154M	3	2	n/a	n/a	n/a
2014	Feb 2, 2015	$151M	$151M	3	2	n/a	n/a	n/a
2013	Feb 6, 2014	$137M	$137M	3	2	n/a	n/a	n/a
2012	Feb 19, 2013	$133M	$133M	3	2	n/a	n/a	n/a
2011	Jan 25, 2012	$114M	$114M	n/a	n/a	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2020	$368M	$298M	23.6%	$277M	9.9%	6	6	0	0

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
CREATIVE PLANNING	3	Dec 3, 2021	Dec 6, 2021	ROCKFORD, IL	Firm absorbed	RIA to RIA	100.0%

Relationships

Controls (4)

← OGLESBY, RICHARD, ARCHEROwnerTRUSTEE, ownership code F, individual
Jan 25, 2012 to presentfactForm ADV
← OLLMANN, GARY, FLOYDOwnerCO-TRUSTEE/PRESIDENT/MANAGING MEMBER, ownership code D, individual
Jan 25, 2012 to presentfactForm ADV
← OLLMANN, JOAN, GARDNEROwnerCO-TRUSTEE/CCO, ownership code D, individual
Jan 25, 2012 to presentfactForm ADV
← GARY F. OLLMANN REVOCABLE TRUST DTD 12/28/2004OwnerMEMBER, ownership code D, domestic entity
Jan 25, 2012 to presentfactForm ADV

Owns (6)

← WENDT, ERIC, MICHAELOwnerPORTFOLIO MANAGER, ownership code B, individual
Jan 18, 2017 to presentfactForm ADV
← MCKNIGHT, PATRICK, CARLOwnerPORTFOLIO MANAGER, ownership code A, individual
Mar 19, 2020 to presentfactForm ADV
← OLLMANN, MICHAEL, GARDNEROwnerPORTFOLIO MANAGER, ownership code B, individual
Jan 18, 2017 to presentfactForm ADV
← Kayser, Carol, MOwnerMEMBER, ownership code A, individual
Mar 16, 2019 to presentfactForm ADV
← Kayser, Thomas, COwnerMEMBER, ownership code A, individual
Mar 19, 2020 to presentfactForm ADV
← THE JFO FAMILY TRUSTOwnerMEMBER, ownership code A, domestic entity
Jan 25, 2012 to presentfactForm ADV

Moved with (1)

→ CREATIVE PLANNINGRegistered adviser3 advisors, firm absorbed, same day
Dec 3, 2021 to Dec 6, 2021factForm ADV

Registered with (3)

← PATRICK CARL MCKNIGHTAdvisorregistration: previous registration
Dec 7, 2017 to Dec 3, 2021factForm ADV
← MICHAEL GARDNER OLLMANNAdvisorregistration: previous registration
Nov 17, 2016 to Dec 3, 2021factForm ADV
← William BehlingAdvisorregistration: previous registration
Jun 16, 2020 to Dec 3, 2021factForm ADV

Dated events

Occurred
Mar 16, 2019
Control person joined
M Carol Kayser (Trustee) appeared on Schedule A of Heritage Way Advisors, L.L.C.
Form ADVobserved 4 days ago
Occurred
Mar 16, 2019
Control person left
Charles Thomas Kayser (Co-Trustee) no longer on Schedule A of Heritage Way Advisors, L.L.C. (listed 2018-03-19, absent 2019-03-16)
Form ADVobserved 4 days ago
Occurred
Mar 16, 2019
Control person left
Carol Marlene Kayser (Co-Trustee) no longer on Schedule A of Heritage Way Advisors, L.L.C. (listed 2018-03-19, absent 2019-03-16)
Form ADVobserved 4 days ago
Occurred
Mar 19, 2018
Regulatory AUM changed
Heritage Way Advisors, L.L.C. reported RAUM $277.3M, up 60% from $173.2M (2017-05-31 to 2018-03-19)
Form ADVobserved 4 days ago
$104M

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:3d97e262-dbfe-73c2-474e-046d78e83b5c
First observed: Jan 25, 2012
Last observed: Feb 9, 2021 68 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

HERITAGE WAY ADVISORS, L.L.C.

CRD 124816

ROCKFORD, IL

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:3d97e262-dbfe-73c2-474e-046d78e83b5c

Data as of Feb 9, 2021 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 10:50 AM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

GARY F. OLLMANN REVOCABLE TRUST DTD 12/28/2004

Member

yes

12/2004

Jan 25, 2012

Feb 9, 2021

OGLESBY, RICHARD, ARCHER

Trustee

yes

02/2003

Jan 25, 2012

Feb 9, 2021

OLLMANN, GARY, FLOYD

CO-TRUSTEE/PRESIDENT/MANAGING MEMBER

yes

12/2004

Jan 25, 2012

Feb 9, 2021

OLLMANN, GARY, FLOYD

PRESIDENT, CEO

yes

02/2003

Jan 25, 2012

Feb 9, 2021

OLLMANN, JOAN, GARDNER

CO-TRUSTEE/CCO

yes

12/2004

Jan 25, 2012

Feb 9, 2021

OLLMANN, JOAN, GARDNER

CHIEF COMPLIANCE OFFICER

yes

10/2004

Jan 25, 2012

Feb 9, 2021

Kayser, Carol, M

Member

01/2020

Mar 16, 2019

Feb 9, 2021

Kayser, Thomas, C

Member

01/2020

Mar 19, 2020

Feb 9, 2021

MCKNIGHT, PATRICK, CARL

PORTFOLIO MANAGER

01/2020

Mar 19, 2020

Feb 9, 2021

OLLMANN, MICHAEL, GARDNER

PORTFOLIO MANAGER

11/2016

Jan 18, 2017

Feb 9, 2021

THE JFO FAMILY TRUST

Member

02/2003

Jan 25, 2012

Feb 9, 2021

WENDT, ERIC, MICHAEL

PORTFOLIO MANAGER

05/2011

Jan 18, 2017

Feb 9, 2021

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2020

Feb 8, 2021

$368M

n/a

2019

Mar 19, 2020

$298M

n/a

2018

Mar 16, 2019

$243M

n/a

2017

Mar 19, 2018

$277M

n/a

2016

Jan 18, 2017

$173M

n/a

2015

Mar 2, 2016

$154M

n/a

2014

Feb 2, 2015

$151M

n/a

2013

Feb 6, 2014

$137M

n/a

2012

Feb 19, 2013

$133M

n/a

2011

Jan 25, 2012

$114M

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2020

$368M

$298M

23.6%

$277M

9.9%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

CREATIVE PLANNING

Dec 3, 2021

Dec 6, 2021

ROCKFORD, IL

Firm absorbed

RIA to RIA

100.0%