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RIA / WealthAdvisor10 years in industry

Richard Sanchez

Advisor at STERLING FINANCIAL PLANNING INC

SPARTA, NJ

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:45c61b02-dc72-00b8-3877-2a96cfffd597

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 12:00 AM UTC and rebuilt at most every 15 minutes.

Relationships: 4
Dated events: 3
On other graphs: 0
Observed: Feb 25, 2019 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: STERLING FINANCIAL PLANNING INC
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Jan 1, 2016earliest registration or exam on IAPD
Years in industry: 10derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 3
Current registrations: 1
Registered states: 1
Exams: S66
First exam: Feb 1, 2019
First registration: Feb 25, 2019
Dual registered: no
IAPD individual key: 6612661

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
STERLING FINANCIAL PLANNING INC	Independent wealth	Oct 9, 2025	n/a	yes	SPARTA, NJ	Current employment
AVANTAX ADVISORY SERVICES	Former SEC adviser	Jan 22, 2024	Oct 23, 2024	no	Liberty Corner, NJ\|DALLAS, TX	Previous registration
KESTRA ADVISORY SERVICES, LLC	Bd affiliated wealth	May 10, 2022	Nov 3, 2023	no	Rockaway, NJ\|AUSTIN, TX	Previous registration
SECURITIES AMERICA ADVISORS, INC.	Former SEC adviser	Feb 25, 2019	May 10, 2022	no	ROCKAWAY, NJ	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
AVANTAX ADVISORY SERVICES	STERLING FINANCIAL PLANNING INC	Oct 23, 2024	Oct 9, 2025	351	Firm change	Ibd to RIA
KESTRA ADVISORY SERVICES, LLC	AVANTAX ADVISORY SERVICES	Nov 3, 2023	Jan 22, 2024	80	Firm change	Ibd to ibd
SECURITIES AMERICA ADVISORS, INC.	KESTRA ADVISORY SERVICES, LLC	May 10, 2022	May 10, 2022	0	Firm change	Ibd to ibd

Relationships

Registered with (4)

→ STERLING FINANCIAL PLANNING INCRegistered adviserregistration: current employment
Oct 9, 2025 to presentfactForm ADV
→ AVANTAX ADVISORY SERVICESRegistered adviserregistration: previous registration
Jan 22, 2024 to Oct 23, 2024factForm ADV
→ KESTRA ADVISORY SERVICES, LLCRegistered adviserregistration: previous registration
May 10, 2022 to Nov 3, 2023factForm ADV
→ SECURITIES AMERICA ADVISORS, INC.Registered adviserregistration: previous registration
Feb 25, 2019 to May 10, 2022factForm ADV

Dated events

Occurred
Oct 23, 2024
Advisor changed firm
Richard Sanchez left Avantax Advisory Services for Sterling Financial Planning Inc (registered 2025-10-09)
Form ADVobserved 5 days ago
Occurred
Nov 3, 2023
Advisor changed firm
Richard Sanchez left Kestra Advisory Services, Llc for Avantax Advisory Services (registered 2024-01-22)
Form ADVobserved 5 days ago
Occurred
May 10, 2022
Advisor changed firm
Richard Sanchez left Securities America Advisors, Inc. for Kestra Advisory Services, Llc (registered 2022-05-10)
Form ADVobserved 5 days ago