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RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM 100m 1b

ASSET ADVISORY GROUP INC

CRD 107929

CINCINNATI, OH

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:5a32bcbb-ef4f-7dcd-e867-967cbe3d5ebb

Data as of Oct 13, 2022 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 1:28 PM UTC and rebuilt at most every 15 minutes.

Relationships: 10
Dated events: 4
On other graphs: 0
Observed: Feb 3, 2012 to Oct 13, 2022
16 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $399MItem 5.F on the latest filing (2022-10-13); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $378M
Private client RAUM: $392MderivedItem 5.D individuals plus high net worth individuals
Private client share: 98%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 8
Advisory employees: 4
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 886
Individual clients: 125
High net worth clients: 143
Custody, client assets: $239M
SEC number: 801-55031
CRD: 107929
Filings on the tape: 16
First filed: Feb 3, 2012
Latest filed: Oct 13, 2022
Organised: Corporation, Ohio

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
JONES, GREGORY, HAMILTON	VP OPERATIONS	Na	yes	01/1996	Feb 3, 2012	Oct 13, 2022
JONES, JEANNETTE, ALINE	FOUNDER, CHIEF COMPLIANCE OFFICER	Na	yes	01/1996	Feb 3, 2012	Oct 13, 2022
MERCER GLOBAL ADVISORS INC.	PARENT COMPANY	E	yes	09/2022	Oct 13, 2022	Oct 13, 2022
WORKMAN II, DAVID, E	PRESIDENT, SHAREHOLDER	Na	yes	01/2013	Mar 18, 2013	Oct 13, 2022

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2021	Mar 11, 2022	$399M	$378M	8	4	0	n/a	n/a
2020	Mar 9, 2021	$349M	$333M	8	4	0	n/a	n/a
2019	Mar 27, 2020	$338M	$324M	8	4	0	n/a	n/a
2018	Mar 14, 2019	$295M	$282M	7	3	0	n/a	n/a
2017	Mar 21, 2018	$311M	$298M	7	3	0	n/a	n/a
2016	Mar 9, 2017	$258M	$246M	6	3	n/a	n/a	n/a
2015	Mar 24, 2016	$228M	$217M	6	3	n/a	n/a	n/a
2014	Mar 10, 2015	$229M	$216M	6	3	n/a	n/a	n/a
2013	Mar 5, 2014	$277M	$263M	5	2	n/a	n/a	n/a
2012	Mar 18, 2013	$241M	$230M	6	3	n/a	n/a	n/a
2011	Feb 3, 2012	$218M	$207M	n/a	n/a	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2021	$399M	$349M	14.5%	$295M	10.6%	8	8	0	0

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
MERCER GLOBAL ADVISORS INC.	3	Jan 3, 2023	Nov 1, 2022	CINCINNATI, OH	Firm absorbed	RIA to RIA	100.0%

Relationships

Controls (4)

← MERCER GLOBAL ADVISORS INC.OwnerPARENT COMPANY, ownership code E, domestic entity
Oct 13, 2022 to presentfactForm ADV
← JONES, JEANNETTE, ALINEOwnerFOUNDER, CHIEF COMPLIANCE OFFICER, ownership code NA, individual
Feb 3, 2012 to presentfactForm ADV
← JONES, GREGORY, HAMILTONOwnerVP OPERATIONS, ownership code NA, individual
Feb 3, 2012 to presentfactForm ADV
← WORKMAN II, DAVID, EOwnerPRESIDENT, SHAREHOLDER, ownership code NA, individual
Mar 18, 2013 to presentfactForm ADV

Registered with (5)

← DAVID E WORKMANAdvisorregistration: previous registration
Jan 9, 2014 to Jan 3, 2023factForm ADV
← MICHAEL ELLIOTT RAIDTAdvisorregistration: previous registration
Mar 26, 2020 to Jan 3, 2023factForm ADV
← SARAH MARIE TENHUNDFELDAdvisorregistration: previous registration
Sep 18, 2019 to Jan 3, 2023factForm ADV
← DANIELLE R SEURKAMPAdvisorregistration: previous registration
Feb 2, 2015 to Jul 12, 2019factForm ADV
← CHRISTINE LYNN CARLETONAdvisorregistration: previous registration
Nov 15, 2000 to Jan 8, 2014factForm ADV

Moved with (1)

→ MERCER GLOBAL ADVISORS INC.Registered adviser3 advisors, firm absorbed, same day
Jan 3, 2023 to Nov 1, 2022factForm ADV

Dated events

Occurred
Jan 3, 2023
Firm absorbed
Asset Advisory Group Inc's advisors moved to Mercer Global Advisors Inc. (Cincinnati, OH): 3 of 3 registered, on the same day
Form ADVobserved 4 days ago
3 advisors
Occurred
Jan 3, 2023
Advisor changed firm
Sarah Marie Tenhundfeld left Asset Advisory Group Inc for Mercer Global Advisors Inc. (registered 2022-11-01)
Form ADVobserved 4 days ago
Occurred
Jan 3, 2023
Advisor changed firm
Michael Elliott Raidt left Asset Advisory Group Inc for Mercer Global Advisors Inc. (registered 2022-10-31)
Form ADVobserved 4 days ago
Occurred
Jan 3, 2023
Advisor changed firm
David E Workman left Asset Advisory Group Inc for Mercer Global Advisors Inc. (registered 2022-10-31)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:5a32bcbb-ef4f-7dcd-e867-967cbe3d5ebb
First observed: Feb 3, 2012
Last observed: Oct 13, 2022 47 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

ASSET ADVISORY GROUP INC

CRD 107929

CINCINNATI, OH

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:5a32bcbb-ef4f-7dcd-e867-967cbe3d5ebb

Data as of Oct 13, 2022 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 1:28 PM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

JONES, GREGORY, HAMILTON

VP OPERATIONS

yes

01/1996

Feb 3, 2012

Oct 13, 2022

JONES, JEANNETTE, ALINE

FOUNDER, CHIEF COMPLIANCE OFFICER

yes

01/1996

Feb 3, 2012

Oct 13, 2022

MERCER GLOBAL ADVISORS INC.

PARENT COMPANY

yes

09/2022

Oct 13, 2022

WORKMAN II, DAVID, E

PRESIDENT, SHAREHOLDER

yes

01/2013

Mar 18, 2013

Oct 13, 2022

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2021

Mar 11, 2022

$399M

$378M

n/a

2020

Mar 9, 2021

$349M

$333M

n/a

2019

Mar 27, 2020

$338M

$324M

n/a

2018

Mar 14, 2019

$295M

$282M

n/a

2017

Mar 21, 2018

$311M

$298M

n/a

2016

Mar 9, 2017

$258M

$246M

n/a

2015

Mar 24, 2016

$228M

$217M

n/a

2014

Mar 10, 2015

$229M

$216M

n/a

2013

Mar 5, 2014

$277M

$263M

n/a

2012

Mar 18, 2013

$241M

$230M

n/a

2011

Feb 3, 2012

$218M

$207M

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2021

$399M

$349M

14.5%

$295M

10.6%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

MERCER GLOBAL ADVISORS INC.

Jan 3, 2023

Nov 1, 2022

CINCINNATI, OH

Firm absorbed

RIA to RIA

100.0%