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RIA / WealthAdvisor28 years in industry

Eric Alaniz

Advisor at CHARLES SCHWAB & CO., INC.

Southlake, TX | Lone Tree, CO

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Search this name across graphsid dfx:ria:5b14f010-5584-0892-b71a-2de42e21a3e2

Data as of Sep 15, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 4:31 AM UTC and rebuilt at most every 15 minutes.

Relationships: 6
Dated events: 3
On other graphs: 0
Observed: May 15, 2013 to Sep 15, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: CHARLES SCHWAB & CO., INC.
Current firm class: national broker-dealer RIAderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Nov 26, 1997earliest registration or exam on IAPD
Years in industry: 28derivedfrom the industry start date
Years at current firm: 1derivedfrom the current registration's begin date
Prior firms: 5
Current registrations: 1
Registered states: 1
Exams: S66|S63
First exam: Nov 26, 1997
First registration: May 15, 2013
Dual registered: no
Other names: ERIC ALANIZ|Lorenzo Eric Alaniz|Lorenzo Eric Alaniz
IAPD individual key: 2974976

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
CHARLES SCHWAB & CO., INC.	National bd RIA	May 10, 2025	n/a	yes	Southlake, TX\|Lone Tree, CO	Current employment
FIRST NATIONAL ADVISERS, LLC	Mixed wealth	Feb 15, 2022	Mar 26, 2024	no	OMAHA, NE	Previous registration
CUMBERLAND HILL CAPITAL MANAGEMENT LLC	Asset manager	Jan 4, 2018	Jan 28, 2022	no	DALLAS, TX	Previous registration
MADDEN ASSET MANAGEMENT	Independent wealth	Jan 4, 2018	Jan 28, 2022	no	DALLAS, TX	Previous registration
AVANTAX ADVISORY SERVICES	Former SEC adviser	May 2, 2017	Dec 20, 2017	no	Irving, TX	Previous registration
1ST GLOBAL ADVISORS INC	Former SEC adviser	May 15, 2013	Mar 8, 2017	no	DALLAS, TX	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
FIRST NATIONAL ADVISERS, LLC	CHARLES SCHWAB & CO., INC.	Mar 26, 2024	May 10, 2025	410	Firm change after gap	Other
CUMBERLAND HILL CAPITAL MANAGEMENT LLC	FIRST NATIONAL ADVISERS, LLC	Jan 28, 2022	Feb 15, 2022	18	Firm change	Other
MADDEN ASSET MANAGEMENT	CUMBERLAND HILL CAPITAL MANAGEMENT LLC	Jan 28, 2022	Jan 4, 2018	-1,485	Firm change after gap	Other
AVANTAX ADVISORY SERVICES	MADDEN ASSET MANAGEMENT	Dec 20, 2017	Jan 4, 2018	15	Firm change	Other
1ST GLOBAL ADVISORS INC	AVANTAX ADVISORY SERVICES	Mar 8, 2017	May 2, 2017	55	Firm change	Other

Relationships

Registered with (6)

→ CHARLES SCHWAB & CO., INC.Registered adviserregistration: current employment
May 10, 2025 to presentfactForm ADV
→ FIRST NATIONAL ADVISERS, LLCRegistered adviserregistration: previous registration
Feb 15, 2022 to Mar 26, 2024factForm ADV
→ CUMBERLAND HILL CAPITAL MANAGEMENT LLCRegistered adviserregistration: previous registration
Jan 4, 2018 to Jan 28, 2022factForm ADV
→ MADDEN ASSET MANAGEMENTRegistered adviserregistration: previous registration
Jan 4, 2018 to Jan 28, 2022factForm ADV
→ AVANTAX ADVISORY SERVICESRegistered adviserregistration: previous registration
May 2, 2017 to Dec 20, 2017factForm ADV
→ 1ST GLOBAL ADVISORS INCRegistered adviserregistration: previous registration
May 15, 2013 to Mar 8, 2017factForm ADV

Dated events

Occurred
Mar 26, 2024
Advisor changed firm
Eric Alaniz left First National Advisers, Llc for Charles Schwab & Co., Inc. (registered 2025-05-10)
Form ADVobserved 4 days ago
Occurred
Jan 28, 2022
Advisor changed firm
Eric Alaniz left Madden Asset Management for First National Advisers, Llc (registered 2022-02-15)
Form ADVobserved 4 days ago
Occurred
Jan 28, 2022
Advisor changed firm
Eric Alaniz left Cumberland Hill Capital Management Llc for Madden Asset Management (registered 2018-01-04)
Form ADVobserved 4 days ago