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RIA / WealthAdvisor14 years in industry

ANTHONY DWAYNE RICH

Advisor at UNIVERSAL FINANCIAL ADVISORS, LLC

ST. LOUIS, MO

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Search this name across graphsid dfx:ria:67834ae4-2bd8-23ec-92dc-b7019c057674

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 11:05 AM UTC and rebuilt at most every 15 minutes.

Relationships: 6
Dated events: 1
On other graphs: 0
Observed: May 6, 2014 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: UNIVERSAL FINANCIAL ADVISORS, LLC
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Mar 1, 2012earliest registration or exam on IAPD
Years in industry: 14derivedfrom the industry start date
Years at current firm: 1derivedfrom the current registration's begin date
Prior firms: 5
Current registrations: 1
Registered states: 2
Exams: S66
First exam: Apr 29, 2014
First registration: May 6, 2014
Dual registered: no
IAPD individual key: 6296842

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
UNIVERSAL FINANCIAL ADVISORS, LLC	Independent wealth	Sep 26, 2024	n/a	yes	ST. LOUIS, MO	Current employment
CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.	Bd affiliated wealth	Aug 16, 2021	Sep 23, 2024	no	Kirkwood, MO\|Barnhart, MO\|Kirkwood, MO	Previous registration
EDWARD JONES	National bd RIA	Jun 18, 2018	Jun 29, 2021	no	ST LOUIS, MO\|ST. LOUIS, MO	Previous registration
CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.	Bd affiliated wealth	Sep 30, 2015	Jun 18, 2018	no	Kirkwood, MO	Previous registration
UNIVERSAL FINANCIAL PLANNING CONSULTANTS, INC.	Former SEC adviser	Sep 5, 2014	Dec 31, 2015	no	KIRKWOOD, MO	Previous registration
LPL FINANCIAL LLC	Bd affiliated wealth	May 6, 2014	Oct 22, 2014	no	KIRKWOOD, MO	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.	UNIVERSAL FINANCIAL ADVISORS, LLC	Sep 23, 2024	Sep 26, 2024	3	Firm change	Ibd to RIA
EDWARD JONES	CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.	Jun 29, 2021	Aug 16, 2021	48	Firm change	Ibd to ibd
CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.	EDWARD JONES	Jun 18, 2018	Jun 18, 2018	0	Firm change	Ibd to ibd
UNIVERSAL FINANCIAL PLANNING CONSULTANTS, INC.	CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.	Dec 31, 2015	Sep 30, 2015	-92	Firm change after gap	Other
LPL FINANCIAL LLC	UNIVERSAL FINANCIAL PLANNING CONSULTANTS, INC.	Oct 22, 2014	Sep 5, 2014	-47	Firm change after gap	Other

Team moves

moves this advisor made together with colleagues (two or more registrations ending and beginning together)

Team	Left	Joined	From	Kind
116386:134139:MO:2015-12-31	Dec 31, 2015	Sep 30, 2015	KIRKWOOD, MO	Firm change after gap

Relationships

Registered with (5)

→ UNIVERSAL FINANCIAL ADVISORS, LLCRegistered adviserregistration: current employment
Sep 26, 2024 to presentfactForm ADV
→ CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.Registered adviserregistration: previous registration
Aug 16, 2021 to Sep 23, 2024factForm ADV
→ EDWARD JONESRegistered adviserregistration: previous registration
Jun 18, 2018 to Jun 29, 2021factForm ADV
→ UNIVERSAL FINANCIAL PLANNING CONSULTANTS, INC.Registered adviserregistration: previous registration
Sep 5, 2014 to Dec 31, 2015factForm ADV
→ LPL FINANCIAL LLCRegistered adviserregistration: previous registration
May 6, 2014 to Oct 22, 2014factForm ADV

Dated events

Occurred
Sep 23, 2024
Advisor changed firm
Anthony Dwayne Rich left Cambridge Investment Research Advisors, Inc. for Universal Financial Advisors, Llc (registered 2024-09-26)
Form ADVobserved 6 days ago