This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Current firm

UNITY FINANCIAL PLANNING GROUP LLC

Current firm class

state registeredderived

Book size

not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none

Industry start

Apr 23, 1998earliest registration or exam on IAPD

Years in industry

28derivedfrom the industry start date

Years at current firm

0derivedfrom the current registration's begin date

Prior firms

1

Current registrations

1

Registered states

1

Exams

S66|S63

First exam

Apr 23, 1998

First registration

Oct 3, 2025

Dual registered

no

Other names

MATTHEW DONALD HERTIG|Matt Hertig

IAPD individual key

2880468

• Occurred

  Nov 24, 2025
  Advisor changed firm

  Matthew D Hertig left Thrivent Investment Management Inc. for Unity Financial Planning Group Llc (registered 2026-05-01)

  Form ADVobserved 6 days ago

Graph

RIA / Wealth Management

Canonical id

dfx:ria:82357c06-37bc-3e6b-bf5e-c2c9900e7d10

First observed

Oct 3, 2025

Last observed

Sep 14, 2026 7 days ago

Source families

Federal regulator filings

1 registered feed stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.

Resolution

Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.