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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

COMMON CENTS PLANNING

PLANNING DIRECTIONS, INC., CRD 120131

GLEN MILLS, PA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:8420cae3-1171-124c-0f1f-74feaba2306e

Data as of Feb 12, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 12:42 PM UTC and rebuilt at most every 15 minutes.

Relationships: 8
Dated events: 3
On other graphs: 0
Observed: Dec 5, 2011 to Feb 12, 2026
32 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.92 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=4.0
Regulatory AUM: $542MItem 5.F on the latest filing (2026-02-12); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $500M
Private client RAUM: $497MderivedItem 5.D individuals plus high net worth individuals
Private client share: 92%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 6
RAUM per advisor: $90.4Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 8
Advisory employees: 4
Offices: 1Schedule D 1.F, beyond the principal office
Accounts: 1,431
Individual clients: 308
High net worth clients: 144
SEC number: 801-62686
CIK: 821103
CRD: 120131
Filings on the tape: 32
First filed: Dec 5, 2011
Latest filed: Feb 12, 2026
Organised: Corporation, PA

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
FREDERICK JOHN DUNBAR	Chartered Financial Consultant	GLEN MILLS, PA \| Naples, FL	33	43	1	no
WILLIAM FRANCIS MULLER	Certified Financial Planner	GLEN MILLS, PA	19	33	1	no
MATTHEW SCOTT ELLIS	Certified Financial Planner	Glen Mills, PA	10	17	1	no
KEVIN PATRICK LAKE	Certified Financial Planner	Glen Mills, PA	4	13	n/a	no
Victoria R. Provost	Certified Financial Planner	GLEN MILLS, PA	3	13	1	no
MILDRED LOUISE MARQUEZ SANTOS	Certified Financial Planner	GLEN MILLS, PA	0	19	5	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
ELLIS, MATTHEW, SCOTT	PRESIDENT AND CHIEF COMPLIANCE OFFICER	D	yes	07/2023	Jul 6, 2023	Nov 20, 2024
MULLER, WILLIAM, FRANCIS	CHIEF EXECUTIVE OFFICER	D	yes	07/2023	Jul 6, 2023	Nov 20, 2024

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
n/a	n/a	n/a	1	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Feb 12, 2026	$542M	$500M	8	4	1	n/a	n/a
2024	Apr 25, 2025	$486M	$447M	8	4	1	n/a	n/a
2023	Mar 28, 2024	$423M	$386M	7	4	0	n/a	n/a
2022	Mar 6, 2023	$334M	$334M	6	5	1	n/a	n/a
2021	Jan 28, 2022	$371M	$371M	6	3	1	n/a	n/a
2020	Mar 2, 2021	$304M	$304M	6	3	1	n/a	n/a
2019	Mar 12, 2020	$256M	$256M	6	3	1	n/a	n/a
2018	Feb 7, 2019	$210M	$210M	6	3	1	n/a	n/a
2017	Mar 16, 2018	$213M	$213M	6	3	1	n/a	n/a
2016	Feb 10, 2017	$180M	$179M	6	3	n/a	n/a	n/a
2015	Feb 26, 2016	$160M	$157M	7	3	n/a	n/a	n/a
2014	Feb 9, 2015	$152M	$45.8M	6	2	n/a	n/a	n/a
2013	Apr 25, 2014	$158M	$4.8M	6	2	n/a	n/a	n/a
2012	Mar 25, 2013	$126M	$3.2M	6	2	n/a	n/a	n/a
2011	Feb 29, 2012	$109M	$0	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
1	0	1	0.0%	0	0	0	1	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$542M	$486M	11.6%	$334M	17.5%	8	8	1	1

Relationships

Registered with (6)

← MILDRED LOUISE MARQUEZ SANTOSAdvisorregistration: current employment
Jun 8, 2026 to presentfactForm ADV
← Victoria R. ProvostAdvisorregistration: current employment
Feb 15, 2023 to presentfactForm ADV
← KEVIN PATRICK LAKEAdvisorregistration: current employment
Feb 23, 2022 to presentfactForm ADV
← MATTHEW SCOTT ELLISAdvisorregistration: current employment
Jan 12, 2016 to presentfactForm ADV
← WILLIAM FRANCIS MULLERAdvisorregistration: current employment
Aug 8, 2007 to presentfactForm ADV
← FREDERICK JOHN DUNBARAdvisorregistration: current employment
Jun 24, 1993 to presentfactForm ADV

Controls (2)

← MULLER, WILLIAM, FRANCISOwnerCHIEF EXECUTIVE OFFICER, ownership code D, individual
Jul 6, 2023 to Nov 20, 2024factForm ADV
← ELLIS, MATTHEW, SCOTTOwnerPRESIDENT AND CHIEF COMPLIANCE OFFICER, ownership code D, individual
Jul 6, 2023 to Nov 20, 2024factForm ADV

Dated events

Occurred
Jul 6, 2023
Control person joined
Scott Matthew Ellis (President And Chief Compliance Officer) appeared on Schedule A of Common Cents Planning
Form ADVobserved 6 days ago
Occurred
Jul 6, 2023
Control person joined
Francis William Muller (Chief Executive Officer) appeared on Schedule A of Common Cents Planning
Form ADVobserved 6 days ago
Occurred
Jul 6, 2023
Control person left
John Frederick Dunbar (President And Chief Compliance Officer) no longer on Schedule A of Common Cents Planning (listed 2023-03-28, absent 2023-07-06)
Form ADVobserved 6 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:8420cae3-1171-124c-0f1f-74feaba2306e
First observed: Dec 5, 2011
Last observed: Feb 12, 2026 7 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

COMMON CENTS PLANNING

PLANNING DIRECTIONS, INC., CRD 120131

GLEN MILLS, PA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:8420cae3-1171-124c-0f1f-74feaba2306e

Data as of Feb 12, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 12:42 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

FREDERICK JOHN DUNBAR

Chartered Financial Consultant

GLEN MILLS, PA | Naples, FL

WILLIAM FRANCIS MULLER

Certified Financial Planner

GLEN MILLS, PA

MATTHEW SCOTT ELLIS

Certified Financial Planner

Glen Mills, PA

KEVIN PATRICK LAKE

Certified Financial Planner

Glen Mills, PA

n/a

Victoria R. Provost

Certified Financial Planner

GLEN MILLS, PA

MILDRED LOUISE MARQUEZ SANTOS

Certified Financial Planner

GLEN MILLS, PA

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

ELLIS, MATTHEW, SCOTT

PRESIDENT AND CHIEF COMPLIANCE OFFICER

yes

07/2023

Jul 6, 2023

Nov 20, 2024

MULLER, WILLIAM, FRANCIS

CHIEF EXECUTIVE OFFICER

yes

07/2023

Jul 6, 2023

Nov 20, 2024

City

State

Country

Employees

Also broker-dealer

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Feb 12, 2026

$542M

$500M

n/a

2024

Apr 25, 2025

$486M

$447M

n/a

2023

Mar 28, 2024

$423M

$386M

n/a

2022

Mar 6, 2023

$334M

n/a

2021

Jan 28, 2022

$371M

n/a

2020

Mar 2, 2021

$304M

n/a

2019

Mar 12, 2020

$256M

n/a

2018

Feb 7, 2019

$210M

n/a

2017

Mar 16, 2018

$213M

n/a

2016

Feb 10, 2017

$180M

$179M

n/a

2015

Feb 26, 2016

$160M

$157M

n/a

2014

Feb 9, 2015

$152M

$45.8M

n/a

2013

Apr 25, 2014

$158M

$4.8M

n/a

2012

Mar 25, 2013

$126M

$3.2M

n/a

2011

Feb 29, 2012

$109M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$542M

$486M

11.6%

$334M

17.5%