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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

LAKESHORE FINANCIAL PLANNING INC.

CRD 299129

SAINT CLAIR SHORES, MI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:87a43773-e2bd-9663-54f7-67e90ded96ff

Data as of Feb 11, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 12:23 AM UTC and rebuilt at most every 15 minutes.

Relationships: 10
Dated events: 4
On other graphs: 0
Observed: Oct 18, 2018 to Feb 11, 2026
20 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $469MItem 5.F on the latest filing (2026-02-11); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $469M
Private client RAUM: $469MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 4
RAUM per advisor: $117Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 5
Advisory employees: 3
Offices: 1Schedule D 1.F, beyond the principal office
Accounts: 1,351
Individual clients: 346
High net worth clients: 145
SEC number: 801-114302
CRD: 299129
Filings on the tape: 20
First filed: Oct 18, 2018
Latest filed: Feb 11, 2026
Organised: Corporation, MI
Website: lakeshorefinancialplanning.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
JEFFREY FRANCIS BRAYTON	n/a	SAINT CLAIR SHORES, MI	7	33	1	no
MARK EDWARD ROMIN	Certified Financial Planner	SAINT CLAIR SHORES, MI	7	22	4	no
RICHARD JOHN DAVENPORT	n/a	SAINT CLAIR SHORES, MI	0	28	1	no
DARREN CRAIG BRENNAN	Certified Financial Planner	SAINT CLAIR SHORES, MI	0	14	4	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
BRAYTON, JEFFREY, FRANCIS	President	E	yes	09/2018	Oct 18, 2018	Mar 6, 2024
JOHNSON, PATRICIA, ANN	CHIEF COMPLIANCE OFFICER	Na	yes	12/2019	Mar 11, 2020	Mar 6, 2024
ROMIN, MARK, EDWARD	VICE PRESIDENT	B	yes	09/2018	Oct 18, 2018	Mar 6, 2024

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
Rochester	Mi	United States	1	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Feb 11, 2026	$469M	$469M	5	3	1	n/a	n/a
2024	Feb 12, 2025	$404M	$404M	6	3	1	n/a	n/a
2023	Mar 6, 2024	$354M	$354M	6	3	1	n/a	n/a
2022	Feb 21, 2023	$314M	$314M	6	4	1	n/a	n/a
2021	Mar 15, 2022	$355M	$355M	7	4	1	n/a	n/a
2020	Feb 8, 2021	$289M	$289M	6	3	0	n/a	n/a
2019	Mar 11, 2020	$247M	$247M	6	3	0	n/a	n/a
2018	Mar 12, 2019	$215M	$215M	6	4	0	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
2	0	2	0.0%	2	0	0	2	1

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$469M	$404M	16.3%	$314M	14.4%	5	6	1	1

Teams in

teams that arrived here from one firm together

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC	4	Dec 31, 2018	Jul 2, 2026	SAINT CLAIR SHORES, MI	Team lift out	Ibd to new firm	0.1%

Relationships

Registered with (6)

← DARREN CRAIG BRENNANAdvisorregistration: current employment
Aug 19, 2026 to presentfactForm ADV
← RICHARD JOHN DAVENPORTAdvisorregistration: current employment
Jul 2, 2026 to presentfactForm ADV
← JEFFREY FRANCIS BRAYTONAdvisorregistration: current employment
Nov 19, 2018 to presentfactForm ADV
← MARK EDWARD ROMINAdvisorregistration: current employment
Nov 19, 2018 to presentfactForm ADV
← Brennan IfkovitsAdvisorregistration: previous registration
Aug 6, 2021 to Sep 22, 2023factForm ADV
← MELISSA ALICE FRADENBURGAdvisorregistration: previous registration
Nov 19, 2018 to Nov 8, 2019factForm ADV

Moved with (1)

← RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INCRegistered adviser4 advisors, team lift out, same day
Dec 31, 2018 to Jul 2, 2026factForm ADV

Controls (3)

← BRAYTON, JEFFREY, FRANCISOwnerPRESIDENT, ownership code E, individual
Oct 18, 2018 to Mar 6, 2024factForm ADV
← ROMIN, MARK, EDWARDOwnerVICE PRESIDENT, ownership code B, individual
Oct 18, 2018 to Mar 6, 2024factForm ADV
← JOHNSON, PATRICIA, ANNOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
Mar 11, 2020 to Mar 6, 2024factForm ADV

Dated events

Occurred
Mar 6, 2024
Control person left
John Richard Davenport (Vice President) no longer on Schedule A of Lakeshore Financial Planning Inc. (listed 2023-10-25, absent 2024-03-06)
Form ADVobserved 3 days ago
Occurred
Sep 22, 2023
Advisor changed firm
Brennan Ifkovits left Lakeshore Financial Planning Inc. for Hightower Advisors, Llc (registered 2023-10-31)
Form ADVobserved 3 days ago
Occurred
Mar 11, 2020
Control person joined
Ann Patricia Johnson (Chief Compliance Officer) appeared on Schedule A of Lakeshore Financial Planning Inc.
Form ADVobserved 3 days ago
Occurred
Oct 18, 2018
First Form ADV filing
Lakeshore Financial Planning Inc. filed its initial SEC registration (Form ADV)
Form ADVobserved 3 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:87a43773-e2bd-9663-54f7-67e90ded96ff
First observed: Oct 18, 2018
Last observed: Feb 11, 2026 7 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

LAKESHORE FINANCIAL PLANNING INC.

CRD 299129

SAINT CLAIR SHORES, MI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:87a43773-e2bd-9663-54f7-67e90ded96ff

Data as of Feb 11, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 12:23 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

JEFFREY FRANCIS BRAYTON

n/a

SAINT CLAIR SHORES, MI

MARK EDWARD ROMIN

Certified Financial Planner

SAINT CLAIR SHORES, MI

RICHARD JOHN DAVENPORT

n/a

SAINT CLAIR SHORES, MI

DARREN CRAIG BRENNAN

Certified Financial Planner

SAINT CLAIR SHORES, MI

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

BRAYTON, JEFFREY, FRANCIS

President

yes

09/2018

Oct 18, 2018

Mar 6, 2024

JOHNSON, PATRICIA, ANN

CHIEF COMPLIANCE OFFICER

yes

12/2019

Mar 11, 2020

Mar 6, 2024

ROMIN, MARK, EDWARD

VICE PRESIDENT

yes

09/2018

Oct 18, 2018

Mar 6, 2024

City

State

Country

Employees

Also broker-dealer

Rochester

United States

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Feb 11, 2026

$469M

n/a

2024

Feb 12, 2025

$404M

n/a

2023

Mar 6, 2024

$354M

n/a

2022

Feb 21, 2023

$314M

n/a

2021

Mar 15, 2022

$355M

n/a

2020

Feb 8, 2021

$289M

n/a

2019

Mar 11, 2020

$247M

n/a

2018

Mar 12, 2019

$215M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$469M

$404M

16.3%

$314M

14.4%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC

Dec 31, 2018

Jul 2, 2026

SAINT CLAIR SHORES, MI

Team lift out

Ibd to new firm

0.1%