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CRD 174970
MADISON, WI
Data as of (this record's last observation) from federal regulator filings. Page built and rebuilt at most every 15 minutes.
This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.
| Advisor | Designations | Branch | Years here | In industry | Prior firms | Dual registered |
|---|---|---|---|---|---|---|
| TRACEY CAROL ANTON | Certified Financial Planner | MADISON, WI | 11 | 31 | 1 | no |
| BRENDA JOYCE SIMS | n/a | MADISON, WI | 6 | 17 | n/a | no |
| MICHAEL RAY SMITH | Certified Financial Planner | MADISON, WI | 0 | 14 | 3 | no |
| Owner | Title | Ownership code | Control person | Acquired | First seen | Last seen |
|---|---|---|---|---|---|---|
| ANTON, TRACEY, CAROL | PRESIDENT AND CHIEF COMPLIANCE OFFICER 11.30.2016 | E | yes | 01/2015 | Dec 1, 2016 | Feb 9, 2024 |
| Fiscal year | Filed | RAUM | Discretionary | Employees | Advisory staff | Offices | Private funds | Fund GAV |
|---|---|---|---|---|---|---|---|---|
| 2025 | Mar 26, 2026 | $367M | $367M | 6 | 3 | 0 | n/a | n/a |
| 2024 | Mar 12, 2025 | $332M | $332M | 4 | 2 | 0 | n/a | n/a |
| 2023 | Feb 9, 2024 | $275M | $275M | 3 | 2 | 0 | n/a | n/a |
| 2022 | Mar 2, 2023 | $235M | $235M | 5 | 4 | 0 | n/a | n/a |
| 2021 | Mar 30, 2022 | $277M | $277M | 5 | 1 | 0 | n/a | n/a |
| 2020 | Mar 17, 2021 | $217M | $217M | 4 | 1 | 0 | n/a | n/a |
| 2019 | Mar 26, 2020 | $171M | $171M | 4 | 1 | 0 | n/a | n/a |
| 2018 | Mar 1, 2019 | $127M | $127M | 3 | 1 | 0 | n/a | n/a |
| 2017 | Feb 26, 2018 | $134M | $134M | 3 | 1 | 0 | n/a | n/a |
| Joined, 12m | Left, 12m | Net, 12m | Departure rate, 12m | Joined, 90d | Left, 90d | Left, no destination yet | Joined, 36m | Left, 36m |
|---|---|---|---|---|---|---|---|---|
| 1 | 0 | 1 | 0.0% | 0 | 0 | 0 | 1 | 0 |
| Latest fiscal year | RAUM | A year earlier | 1y change | Three years earlier | 3y CAGR | Employees | A year earlier | Offices | A year earlier |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $367M | $332M | 10.5% | $235M | 16.0% | 6 | 4 | 0 | 0 |