DFX Intelligence

F•••••••• F•••••••• P••••••• N••••••: registered adviser on the ria / wealth management graph | DFX Data Factory

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RIA / WealthRegistered adviserIndependent wealth managerSEC registeredRAUM 100m 1b

F•••••••• F•••••••• P••••••• N••••••

LA CROSSE FINANCIAL P••••••• INC., CRD 313361

ONALASKA, WI

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Data as of Apr 1, 2026 (this record's last observation) from federal regulator filings. Page built Sep 23, 2026, 10:19 PM UTC and rebuilt at most every 15 minutes.

Relationships: 10
Dated events: 1
On other graphs: 0
Observed: Mar 27, 2026 to Apr 1, 2026
2 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $176M••• Locked
Discretionary RAUM: $163M
Private client RAUM: $176Mderived••• Locked
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 7
RAUM per advisor: $25.1Mderived

Advisors on IAPD

••• Locked

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
F•••••• T•••••• L••••	Certified Financial Planner	ONALASKA, WI	5	11	3	no
M•••••• T••••• S•••••	n/a	ONALASKA, WI	5	12

Owners and control persons

••• Locked

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
L••••• F••••••• T••••••	CHIEF COMPLIANCE OFFICER, CHIEF EXECUTIVE OFFICER	E	yes	12/2020	Apr 1, 2026	Apr 1, 2026

Regulatory AUM by fiscal year

••• Locked

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Apr 1, 2026	$176M	$163M	5	5	1	n/a	n/a

Advisor flows

••• Locked

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	1	0

Growth

••• Locked

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$176M	n/a	n/a	n/a	n/a	5	n/a	1	n/a

Teams in

••• Locked

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
V••• F•••••••• A•••••••• I•••	2	Apr 22, 2021	Apr 27, 2021	LACROSSE, WI	Team lift out	Ibd to RIA	0.2%

Relationships

Registered with (8)

← M••••••••• L•••••• A••••• G•••••Advisorregistration: current employment
Sep 1, 2026 to presentfactForm ADV
← J•••• R••• S••••••Advisorregistration: current employment
Jul 9, 2026 to presentfactForm ADV
← G•••••• M• M•••••Advisorregistration: current employment
Jun 18, 2025 to presentfactForm ADV
← K•••••• I•••• W•••••••

Dated events

Order

Occurred
31 Dec 2022
Advisor changed firm
••• Locked
Form ADV

Provenance

Graph: RIA / Wealth Management
Canonical id
First observed: Mar 27, 2026
Last observed: Apr 1, 2026 5 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.