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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM under $100M

PRUNEYARD FINANCIAL GROUP, INC.

CRD 117378

CUPERTINO, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:ad53c850-59b3-1253-dd07-d5b316fc36d5

Data as of Jun 8, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 11:58 AM UTC and rebuilt at most every 15 minutes.

Relationships: 3
Dated events: 0
On other graphs: 0
Observed: Mar 26, 2012 to Jun 8, 2026
23 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $90.9MItem 5.F on the latest filing (2026-06-08); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $90.1M
Private client RAUM: $90.0MderivedItem 5.D individuals plus high net worth individuals
Private client share: 99%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 1
RAUM per advisor: $90.9Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 1
Advisory employees: 1
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 185
Individual clients: 56
High net worth clients: 39
SEC number: 801-60693
CIK: 1730438
CRD: 117378
Filings on the tape: 23
First filed: Mar 26, 2012
Latest filed: Jun 8, 2026
Organised: Corporation, CA
Website: pruneyardfinancial.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
JOHN DANIEL MASEGIAN	n/a	CUPERTINO, CA	1	24	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
MASEGIAN, JOHN, DANIEL	PRESIDENT, TREASURER	D	yes	01/2016	Jan 15, 2016	Apr 10, 2024
SCHUMAKER, STEVEN, ADAM	VICE PRESIDENT, SECRETARY & CHIEF COMPLIANCE OFFICER	C	yes	01/2016	Jan 15, 2016	Apr 10, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line; showing 15 of 16

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Apr 29, 2026	$77.0M	$77.0M	2	1	0	n/a	n/a
2024	Apr 24, 2025	$140M	$140M	2	1	0	n/a	n/a
2023	Feb 1, 2024	$123M	$123M	3	2	0	n/a	n/a
2022	Mar 31, 2023	$116M	$114M	3	2	0	n/a	n/a
2021	Mar 31, 2022	$146M	$145M	3	2	0	n/a	n/a
2020	Mar 31, 2021	$131M	$130M	3	2	0	n/a	n/a
2019	Jun 30, 2020	$124M	$124M	3	2	0	n/a	n/a
2018	Apr 1, 2019	$118M	$117M	3	2	0	n/a	n/a
2017	Mar 30, 2018	$126M	$124M	3	2	0	n/a	n/a
2016	Mar 31, 2017	$119M	$118M	3	2	n/a	n/a	n/a
2015	Mar 7, 2016	$134M	$133M	4	4	n/a	n/a	n/a
2014	Mar 27, 2015	$152M	$127M	6	4	n/a	n/a	n/a
2013	Mar 19, 2014	$151M	$118M	6	4	n/a	n/a	n/a
2012	Mar 8, 2013	$169M	$138M	6	4	n/a	n/a	n/a
2011	Mar 26, 2012	$204M	$169M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$90.9M	$140M	-35.2%	$116M	-7.7%	1	2	0	0

Relationships

Registered with (1)

← JOHN DANIEL MASEGIANAdvisorregistration: current employment
Apr 28, 2025 to presentfactForm ADV

Controls (2)

← SCHUMAKER, STEVEN, ADAMOwnerVICE PRESIDENT, SECRETARY & CHIEF COMPLIANCE OFFICER, ownership code C, individual
Jan 15, 2016 to Apr 10, 2024factForm ADV
← MASEGIAN, JOHN, DANIELOwnerPRESIDENT, TREASURER, ownership code D, individual
Jan 15, 2016 to Apr 10, 2024factForm ADV

Dated events

No dated event names this entity yet.

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:ad53c850-59b3-1253-dd07-d5b316fc36d5
First observed: Mar 26, 2012
Last observed: Jun 8, 2026 3 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

PRUNEYARD FINANCIAL GROUP, INC.

CRD 117378

CUPERTINO, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:ad53c850-59b3-1253-dd07-d5b316fc36d5

Data as of Jun 8, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 11:58 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

JOHN DANIEL MASEGIAN

n/a

CUPERTINO, CA

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

MASEGIAN, JOHN, DANIEL

PRESIDENT, TREASURER

yes

01/2016

Jan 15, 2016

Apr 10, 2024

SCHUMAKER, STEVEN, ADAM

VICE PRESIDENT, SECRETARY & CHIEF COMPLIANCE OFFICER

yes

01/2016

Jan 15, 2016

Apr 10, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Apr 29, 2026

$77.0M

n/a

2024

Apr 24, 2025

$140M

n/a

2023

Feb 1, 2024

$123M

n/a

2022

Mar 31, 2023

$116M

$114M

n/a

2021

Mar 31, 2022

$146M

$145M

n/a

2020

Mar 31, 2021

$131M

$130M

n/a

2019

Jun 30, 2020

$124M

n/a

2018

Apr 1, 2019

$118M

$117M

n/a

2017

Mar 30, 2018

$126M

$124M

n/a

2016

Mar 31, 2017

$119M

$118M

n/a

2015

Mar 7, 2016

$134M

$133M

n/a

2014

Mar 27, 2015

$152M

$127M

n/a

2013

Mar 19, 2014

$151M

$118M

n/a

2012

Mar 8, 2013

$169M

$138M

n/a

2011

Mar 26, 2012

$204M

$169M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$90.9M

$140M

-35.2%

$116M

-7.7%