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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

PEAK FINANCIAL ADVISORS

PEAK FINANCIAL ADVISORS, LLC, CRD 115207

DENVER, CO

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:af013d98-4ed2-9b8f-a78b-7f5b5da4ce11

Data as of Sep 9, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 6:08 AM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 0
On other graphs: 0
Observed: Feb 7, 2012 to Sep 9, 2026
24 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.98 fund_share=0.0 institutional_share=0.02 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $269MItem 5.F on the latest filing (2026-09-09); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $267M
Private client RAUM: $263MderivedItem 5.D individuals plus high net worth individuals
Private client share: 98%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 2
RAUM per advisor: $134Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 3
Advisory employees: 2
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 409
Individual clients: 50
High net worth clients: 70
SEC number: 801-60554
CIK: 1843309
CRD: 115207
Filings on the tape: 24
First filed: Feb 7, 2012
Latest filed: Sep 9, 2026
Organised: Limited Liability Company, CO
Website: peakfinancial.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
BRIAN TIMOTHY SELLS	Certified Financial Planner	DENVER, CO	27	31	n/a	no
DEBBIE JOYCLYN FREEMAN	Certified Financial Planner	DENVER, CO	14	20	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
FREEMAN, DEBBIE, JOYCLYN	PARTNER, DIRECTOR OF TAX AND FINANCIAL PLANNING	A	yes	01/2017	Mar 30, 2018	Mar 22, 2024
HAVERLEY, LORRAINE, ELIZABETH	CHIEF COMPLIANCE OFFICER	Na	yes	05/2001	Feb 7, 2012	Mar 22, 2024
SELLS, BRIAN, TIMOTHY	MAJORITY OWNER, MANAGING PARTNER, CHIEF INVESTMENT OFFICER	E	yes	05/1997	Feb 7, 2012	Mar 22, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 3, 2026	$269M	$267M	3	2	0	n/a	n/a
2024	Jan 30, 2025	$252M	$250M	4	2	0	n/a	n/a
2023	Feb 14, 2024	$230M	$227M	3	2	0	n/a	n/a
2022	Mar 2, 2023	$216M	$208M	3	2	0	n/a	n/a
2021	Mar 4, 2022	$224M	$222M	3	2	0	n/a	n/a
2020	Feb 24, 2021	$193M	$193M	3	2	0	n/a	n/a
2019	Mar 9, 2020	$164M	$163M	3	2	0	n/a	n/a
2018	Mar 29, 2019	$148M	$148M	3	2	0	n/a	n/a
2017	Mar 30, 2018	$150M	$150M	3	2	0	n/a	n/a
2016	Mar 30, 2017	$132M	$131M	3	2	n/a	n/a	n/a
2015	Mar 29, 2016	$127M	$126M	3	2	n/a	n/a	n/a
2014	Mar 30, 2015	$127M	$127M	3	2	n/a	n/a	n/a
2013	Mar 28, 2014	$111M	$111M	3	2	n/a	n/a	n/a
2012	Mar 27, 2013	$104M	$103M	3	2	n/a	n/a	n/a
2011	Feb 7, 2012	$75.0M	$74.6M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$269M	$252M	6.7%	$216M	7.6%	3	4	0	0

Relationships

Registered with (2)

← DEBBIE JOYCLYN FREEMANAdvisorregistration: current employment
Jan 30, 2012 to presentfactForm ADV
← BRIAN TIMOTHY SELLSAdvisorregistration: current employment
Jan 1, 1999 to presentfactForm ADV

Controls (3)

← SELLS, BRIAN, TIMOTHYOwnerMAJORITY OWNER, MANAGING PARTNER, CHIEF INVESTMENT OFFICER, ownership code E, individual
Feb 7, 2012 to Mar 22, 2024factForm ADV
← HAVERLEY, LORRAINE, ELIZABETHOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
Feb 7, 2012 to Mar 22, 2024factForm ADV
← FREEMAN, DEBBIE, JOYCLYNOwnerPARTNER, DIRECTOR OF TAX AND FINANCIAL PLANNING, ownership code A, individual
Mar 30, 2018 to Mar 22, 2024factForm ADV

Dated events

No dated event names this entity yet.

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:af013d98-4ed2-9b8f-a78b-7f5b5da4ce11
First observed: Feb 7, 2012
Last observed: Sep 9, 2026 10 days ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

PEAK FINANCIAL ADVISORS

PEAK FINANCIAL ADVISORS, LLC, CRD 115207

DENVER, CO

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:af013d98-4ed2-9b8f-a78b-7f5b5da4ce11

Data as of Sep 9, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 6:08 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

BRIAN TIMOTHY SELLS

Certified Financial Planner

DENVER, CO

n/a

DEBBIE JOYCLYN FREEMAN

Certified Financial Planner

DENVER, CO

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

FREEMAN, DEBBIE, JOYCLYN

PARTNER, DIRECTOR OF TAX AND FINANCIAL PLANNING

yes

01/2017

Mar 30, 2018

Mar 22, 2024

HAVERLEY, LORRAINE, ELIZABETH

CHIEF COMPLIANCE OFFICER

yes

05/2001

Feb 7, 2012

Mar 22, 2024

SELLS, BRIAN, TIMOTHY

MAJORITY OWNER, MANAGING PARTNER, CHIEF INVESTMENT OFFICER

yes

05/1997

Feb 7, 2012

Mar 22, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 3, 2026

$269M

$267M

n/a

2024

Jan 30, 2025

$252M

$250M

n/a

2023

Feb 14, 2024

$230M

$227M

n/a

2022

Mar 2, 2023

$216M

$208M

n/a

2021

Mar 4, 2022

$224M

$222M

n/a

2020

Feb 24, 2021

$193M

n/a

2019

Mar 9, 2020

$164M

$163M

n/a

2018

Mar 29, 2019

$148M

n/a

2017

Mar 30, 2018

$150M

n/a

2016

Mar 30, 2017

$132M

$131M

n/a

2015

Mar 29, 2016

$127M

$126M

n/a

2014

Mar 30, 2015

$127M

n/a

2013

Mar 28, 2014

$111M

n/a

2012

Mar 27, 2013

$104M

$103M

n/a

2011

Feb 7, 2012

$75.0M

$74.6M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$269M

$252M

6.7%

$216M

7.6%