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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

AVENIR CORPORATION

CRD 110545

ALEXANDRIA, VA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:be68b0dd-cea1-d78f-1e31-0f1879a829f2

Data as of Mar 31, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 8:46 PM UTC and rebuilt at most every 15 minutes.

Relationships: 13
Dated events: 3
On other graphs: 0
Observed: Mar 23, 2012 to Mar 31, 2026
29 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.91 fund_share=0.05 institutional_share=0.02 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $849MItem 5.F on the latest filing (2026-03-31); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $849M
Private client RAUM: $769MderivedItem 5.D individuals plus high net worth individuals
Private client share: 91%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 3
RAUM per advisor: $283Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 6
Advisory employees: 3
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 446
Individual clients: 49
High net worth clients: 91
SEC number: 801-32509
CIK: 1033475
CRD: 110545
Filings on the tape: 29
First filed: Mar 23, 2012
Latest filed: Mar 31, 2026
Organised: Corporation, VA
Website: avenircorp.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
JAMES HARRIS ROONEY	Chartered Financial Analyst	ALEXANDRIA, VA	21	39	n/a	no
KENNETH SUGGETT GEORGE	Chartered Financial Analyst	ALEXANDRIA, VA	3	21	n/a	no
James Stephens Emanuelson	Chartered Financial Analyst	Dallas, TX \| ALEXANDRIA, VA	3	10	2	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
MACKALL, CHARLES, GREEN	Trustee	F	yes	10/2006	Mar 23, 2012	Nov 15, 2024
MACKALL, CHARLES, GREEN	CHAIRMAN AND TRUSTEE	Na	yes	01/2000	Mar 23, 2012	Nov 15, 2024
ROONEY, JAMES, HARRIS	President	C	yes	04/2015	Mar 23, 2012	Nov 15, 2024
THE CGM 2006 TRUST	Shareholder	C	yes	11/2018	Mar 27, 2019	Nov 15, 2024
GEORGE, KENNETH, SUGGETT	CHIEF COMPLIANCE OFFICER	B	no	12/2005	Mar 23, 2012	Nov 15, 2024
GONZALEZ, CARMEN, LUNA	MANAGING DIRECTOR	B	no	03/2016	Dec 16, 2022	Nov 15, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line; showing 14 of 15

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 31, 2026	$849M	$849M	6	3	0	n/a	n/a
2024	Mar 31, 2025	$1.0B	$1.0B	6	3	0	n/a	n/a
2023	Mar 29, 2024	$1.3B	$1.3B	7	4	0	n/a	n/a
2022	Mar 30, 2023	$1.1B	$1.1B	7	4	0	n/a	n/a
2021	Mar 31, 2022	$1.3B	$1.3B	7	4	0	n/a	n/a
2020	Mar 31, 2021	$1.2B	$1.2B	7	3	0	n/a	n/a
2019	Mar 31, 2020	$846M	$846M	6	3	0	n/a	n/a
2018	Mar 27, 2019	$941M	$941M	7	4	0	n/a	n/a
2017	Mar 30, 2018	$991M	$991M	9	6	0	n/a	n/a
2016	Mar 14, 2017	$1.3B	$1.3B	9	6	n/a	n/a	n/a
2015	Mar 22, 2016	$1.2B	$1.2B	8	5	n/a	n/a	n/a
2014	Apr 17, 2014	$1.2B	$1.2B	10	6	n/a	n/a	n/a
2013	Apr 30, 2013	$932M	$932M	8	4	n/a	n/a	n/a
2012	Apr 23, 2012	$750M	$750M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	1

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$849M	$1.0B	-15.4%	$1.1B	-8.2%	6	6	0	0

Relationships

Affiliated with (1)

← ROCKBRIDGE ASSET MANAGEMENT, LLCRegistered adviserother investment adviser, control
factForm ADV

Registered with (6)

← James Stephens EmanuelsonAdvisorregistration: current employment
Dec 21, 2022 to presentfactForm ADV
← KENNETH SUGGETT GEORGEAdvisorregistration: current employment
Dec 20, 2022 to presentfactForm ADV
← JAMES HARRIS ROONEYAdvisorregistration: current employment
Jun 9, 2005 to presentfactForm ADV
← PETER CREIGHTON KEEFEAdvisorregistration: previous registration
Jun 9, 2005 to May 14, 2024factForm ADV
← CHRISTOPHER PEARD HOERNERAdvisorregistration: previous registration
Dec 6, 2016 to Jan 2, 2020factForm ADV
← JOHN NEWTON APGARAdvisorregistration: previous registration
Nov 22, 2013 to Jul 2, 2018factForm ADV

Controls (3)

← ROONEY, JAMES, HARRISOwnerPRESIDENT, ownership code C, individual
Mar 23, 2012 to Nov 15, 2024factForm ADV
← MACKALL, CHARLES, GREENOwnerTRUSTEE, ownership code F, individual
Mar 23, 2012 to Nov 15, 2024factForm ADV
← THE CGM 2006 TRUSTOwnerSHAREHOLDER, ownership code C, domestic entity
Mar 27, 2019 to Nov 15, 2024factForm ADV

Owns (2)

← GONZALEZ, CARMEN, LUNAOwnerMANAGING DIRECTOR, ownership code B, individual
Dec 16, 2022 to Nov 15, 2024factForm ADV
← GEORGE, KENNETH, SUGGETTOwnerCHIEF COMPLIANCE OFFICER, ownership code B, individual
Mar 23, 2012 to Nov 15, 2024factForm ADV

Dated events

Occurred
Nov 15, 2024
Control person left
Creighton Peter Keefe (Shareholder) no longer on Schedule A of Avenir Corporation (listed 2024-05-14, absent 2024-11-15)
Form ADVobserved 4 days ago
Occurred
May 14, 2024
Advisor changed firm
Peter Creighton Keefe left Avenir Corporation for Rockbridge Asset Management, Llc (registered 2024-12-06)
Form ADVobserved 4 days ago
Occurred
Mar 31, 2021
Regulatory AUM changed
Avenir Corporation reported RAUM $1.2B, up 45% from $845.6M (2020-06-30 to 2021-03-31)
Form ADVobserved 4 days ago
$384M

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:be68b0dd-cea1-d78f-1e31-0f1879a829f2
First observed: Mar 23, 2012
Last observed: Mar 31, 2026 5 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

AVENIR CORPORATION

CRD 110545

ALEXANDRIA, VA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:be68b0dd-cea1-d78f-1e31-0f1879a829f2

Data as of Mar 31, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 8:46 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

JAMES HARRIS ROONEY

Chartered Financial Analyst

ALEXANDRIA, VA

n/a

KENNETH SUGGETT GEORGE

Chartered Financial Analyst

ALEXANDRIA, VA

n/a

James Stephens Emanuelson

Chartered Financial Analyst

Dallas, TX | ALEXANDRIA, VA

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

MACKALL, CHARLES, GREEN

Trustee

yes

10/2006

Mar 23, 2012

Nov 15, 2024

MACKALL, CHARLES, GREEN

CHAIRMAN AND TRUSTEE

yes

01/2000

Mar 23, 2012

Nov 15, 2024

ROONEY, JAMES, HARRIS

President

yes

04/2015

Mar 23, 2012

Nov 15, 2024

THE CGM 2006 TRUST

Shareholder

yes

11/2018

Mar 27, 2019

Nov 15, 2024

GEORGE, KENNETH, SUGGETT

CHIEF COMPLIANCE OFFICER

12/2005

Mar 23, 2012

Nov 15, 2024

GONZALEZ, CARMEN, LUNA

MANAGING DIRECTOR

03/2016

Dec 16, 2022

Nov 15, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 31, 2026

$849M

n/a

2024

Mar 31, 2025

$1.0B

n/a

2023

Mar 29, 2024

$1.3B

n/a

2022

Mar 30, 2023

$1.1B

n/a

2021

Mar 31, 2022

$1.3B

n/a

2020

Mar 31, 2021

$1.2B

n/a

2019

Mar 31, 2020

$846M

n/a

2018

Mar 27, 2019

$941M

n/a

2017

Mar 30, 2018

$991M

n/a

2016

Mar 14, 2017

$1.3B

n/a

2015

Mar 22, 2016

$1.2B

n/a

2014

Apr 17, 2014

$1.2B

n/a

2013

Apr 30, 2013

$932M

n/a

2012

Apr 23, 2012

$750M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$849M

$1.0B

-15.4%

$1.1B

-8.2%