DFX Intelligence

Data Factory

RIA / WealthAdvisordual registered (broker-dealer)14 years in industry

Gordon Rhoads

Advisor at CETERA INVESTMENT ADVISERS LLC

Honesdale, PA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:bf3966d7-3abb-7001-1f7d-53b1a45ea345

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 12:56 AM UTC and rebuilt at most every 15 minutes.

Relationships: 8
Dated events: 4
On other graphs: 0
Observed: Mar 19, 2012 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: CETERA INVESTMENT ADVISERS LLC
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Mar 16, 2012earliest registration or exam on IAPD
Years in industry: 14derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 7
Current registrations: 1
Registered states: 1
Exams: S66
First exam: Mar 16, 2012
First registration: Mar 19, 2012
Dual registered: yes, broker-dealer
Other names: Gordon Stuart Rhoads
IAPD individual key: 6000815

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
CETERA INVESTMENT ADVISERS LLC	Bd affiliated wealth	Feb 27, 2026	n/a	yes	Honesdale, PA	Current employment
LPL FINANCIAL LLC	Bd affiliated wealth	Aug 30, 2024	Mar 5, 2026	no	HONESDALE, PA\|STROUDSBURG, PA\|PENN YAN, NY\|ANDES, NY\|TANNERSVILLE, PA\|SCRANTON, PA\|MILFORD, PA\|MONTICELLO, NY\|ROSCOE, NY\|WAYMART, PA\|GENEVA, NY\|ROXBURY, NY\|WALTON, NY\|COOPERSTOWN, NY\|SHOHOLA, PA\|STAMFORD, NY\|EXETER, PA\|WURTSBORO, NY\|FRANKLIN, NY\|EFFORT, PA\|HAWLEY, PA\|HONESDALE, PA\|ONEONTA, NY\|LAKEWOOD, PA\|CALLICOON, NY\|LIBERTY, NY\|EAST STROUDSBURG, PA\|CLARKS SUMMIT, PA\|Scranton, PA\|SAN DIEGO, CA\|SCRANTON, PA\|FORTY FORT, PA	Previous registration
PLANMEMBER SECURITIES CORPORATION	Independent wealth	Apr 3, 2024	Sep 12, 2024	no	Mountain Top, PA\|Carpinteria, CA\|Mountain Top, PA	Previous registration
EDWARD JONES	National bd RIA	Jul 1, 2022	Dec 22, 2023	no	PITTSTON, PA\|MOUNTAIN TOP, PA	Previous registration
THE PATRIOT FINANCIAL GROUP, LLC	Independent wealth	Jul 1, 2019	Jul 6, 2022	no	WALPOLE, MA\|Burlington, VT\|St. Albans, VT\|West Pittston, PA	Previous registration
ESI FINANCIAL ADVISORS	Independent wealth	Jan 18, 2018	Jun 26, 2019	no	WINOOSKI, VT\|WINOOSKI, VT\|GLASTONBURY, CT\|COLCHESTER, VT\|COLCHESTER, VT	Previous registration
PEOPLE'S SECURITIES, INC.	Former SEC adviser	Dec 7, 2012	Jan 22, 2018	no	SOUTH BURLINGTON, VT\|BRIDGEPORT, CT	Previous registration
MORGAN STANLEY	Wirehouse	Mar 19, 2012	Dec 5, 2012	no	PHILADELPHIA, PA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
LPL FINANCIAL LLC	CETERA INVESTMENT ADVISERS LLC	Mar 5, 2026	Feb 27, 2026	-6	Firm change	Ibd to ibd
PLANMEMBER SECURITIES CORPORATION	LPL FINANCIAL LLC	Sep 12, 2024	Aug 30, 2024	-13	Firm change	RIA to ibd
EDWARD JONES	PLANMEMBER SECURITIES CORPORATION	Dec 22, 2023	Apr 3, 2024	103	Firm change	Ibd to RIA
THE PATRIOT FINANCIAL GROUP, LLC	EDWARD JONES	Jul 6, 2022	Jul 1, 2022	-5	Firm change	RIA to ibd
ESI FINANCIAL ADVISORS	THE PATRIOT FINANCIAL GROUP, LLC	Jun 26, 2019	Jul 1, 2019	5	Firm change	Ibd to RIA
PEOPLE'S SECURITIES, INC.	ESI FINANCIAL ADVISORS	Jan 22, 2018	Jan 18, 2018	-4	Firm change	Other
MORGAN STANLEY	PEOPLE'S SECURITIES, INC.	Dec 5, 2012	Dec 7, 2012	2	Firm change	Other

Team moves

moves this advisor made together with colleagues (two or more registrations ending and beginning together)

Team	Left	Joined	From	Kind
6413:105644:PA:2026-03-05	Mar 5, 2026	Feb 27, 2026	FORTY FORT, PA	Firm change

Relationships

Registered with (8)

→ CETERA INVESTMENT ADVISERS LLCRegistered adviserregistration: current employment
Feb 27, 2026 to presentfactForm ADV
→ LPL FINANCIAL LLCRegistered adviserregistration: previous registration
Aug 30, 2024 to Mar 5, 2026factForm ADV
→ PLANMEMBER SECURITIES CORPORATIONRegistered adviserregistration: previous registration
Apr 3, 2024 to Sep 12, 2024factForm ADV
→ EDWARD JONESRegistered adviserregistration: previous registration
Jul 1, 2022 to Dec 22, 2023factForm ADV
→ THE PATRIOT FINANCIAL GROUP, LLCRegistered adviserregistration: previous registration
Jul 1, 2019 to Jul 6, 2022factForm ADV
→ ESI FINANCIAL ADVISORSRegistered adviserregistration: previous registration
Jan 18, 2018 to Jun 26, 2019factForm ADV
→ PEOPLE'S SECURITIES, INC.Registered adviserregistration: previous registration
Dec 7, 2012 to Jan 22, 2018factForm ADV
→ MORGAN STANLEYRegistered adviserregistration: previous registration
Mar 19, 2012 to Dec 5, 2012factForm ADV

Dated events

Occurred
Mar 5, 2026
Advisor changed firm
Gordon Rhoads left Lpl Financial Llc for Cetera Investment Advisers Llc (registered 2026-02-27)
Form ADVobserved 5 days ago
Occurred
Sep 12, 2024
Advisor changed firm
Gordon Rhoads left Planmember Securities Corporation for Lpl Financial Llc (registered 2024-08-30)
Form ADVobserved 5 days ago
Occurred
Dec 22, 2023
Advisor changed firm
Gordon Rhoads left Edward Jones for Planmember Securities Corporation (registered 2024-04-03)
Form ADVobserved 5 days ago
Occurred
Jul 6, 2022
Advisor changed firm
Gordon Rhoads left The Patriot Financial Group, Llc for Edward Jones (registered 2022-07-01)
Form ADVobserved 5 days ago