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CRD 293172
MADISON, WI
Data as of (this record's last observation) from federal regulator filings. Page built and rebuilt at most every 15 minutes.
This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.
| Advisor | Designations | Branch | Years here | In industry | Prior firms | Dual registered |
|---|---|---|---|---|---|---|
| ERIC ALLEN HEITING | Certified Financial Planner|Chartered Financial Consultant | MADISON, WI | 6 | 28 | 3 | no |
| Owner | Title | Ownership code | Control person | Acquired | First seen | Last seen |
|---|---|---|---|---|---|---|
| HEITING, ERIC, ALLEN | MANAGING PRINCIPAL/CCO | E | yes | 06/2018 | Mar 10, 2021 | May 30, 2024 |
| Related person | Type | Class on the graph | Its RAUM | Control | Common control | State |
|---|---|---|---|---|---|---|
| PMMSF PARTNERS, LLC | n/a | State registered | $21.4M | N | yes | n/a |
| FIVE AND DIME VENTURES, LLC | n/a | n/a | n/a | N | yes | n/a |
| VARIO EQUITY, LLC | n/a | n/a | n/a | N | yes | n/a |
| Fiscal year | Filed | RAUM | Discretionary | Employees | Advisory staff | Offices | Private funds | Fund GAV |
|---|---|---|---|---|---|---|---|---|
| 2025 | Apr 1, 2026 | $137M | $137M | 4 | 1 | 0 | n/a | n/a |
| 2024 | Feb 26, 2025 | $121M | $121M | 4 | 1 | 0 | n/a | n/a |
| 2023 | Mar 4, 2024 | $101M | $101M | 4 | 1 | 0 | n/a | n/a |
| 2022 | Feb 21, 2023 | $98.0M | $96.1M | 4 | 1 | 2 | n/a | n/a |
| 2021 | Mar 18, 2022 | $126M | $126M | 4 | 3 | 2 | n/a | n/a |
| Joined, 12m | Left, 12m | Net, 12m | Departure rate, 12m | Joined, 90d | Left, 90d | Left, no destination yet | Joined, 36m | Left, 36m |
|---|---|---|---|---|---|---|---|---|
| 1 | 0 | 1 | 0.0% | 0 | 0 | 0 | 1 | 1 |
| Latest fiscal year | RAUM | A year earlier | 1y change | Three years earlier | 3y CAGR | Employees | A year earlier | Offices | A year earlier |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $137M | $121M | 13.4% | $98.0M | 11.8% | 4 | 4 | 0 | 0 |